Principle marketing nescafe slides

ORIGIN and HISTORY of NESCAFÉ

History of Nescafé ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nescafe’s Products Nescafe Gold Range Nescafe Classic Nescafe Espresso Nescafe Premium Nescafe Decaff Nescafe Cappuccino Nescafe Frappe Nescafe 3 in 1 Nescafe Dolce Gusto

[object Object],white on a contrast background color which can be slightly altered to suit the packaging of any product N’s stroke covers all the rest of the letters to create unity letter style is strong and bold, thus represents the strength of its quality, but yet also implies sophistication of its taste through the use of Serif font. the little stroke above the letter E suddenly makes the word café be seen as one separated word The words “NESTLE” combines with the sense of fun and warmth of a “CAFÉ”

Value of Brand Equity ,[object Object],[object Object],[object Object],[object Object]

Creation of Brand Equity ,[object Object],[object Object]

Creation of Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website – www.nescaferedcup.com

Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TVC ,[object Object],[object Object],[object Object],[object Object]

BODY ,[object Object],[object Object]

SOUL ,[object Object],[object Object],[object Object],[object Object],[object Object]

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INTERGRATED MARKETING COMMUNICATION (IMC)

Ambition flirter “ Your cup your way, Your day your way” 2007 22-17—Life seeker “ Your day doesn’t really start until you have your Nescafe Red Cup” 2006 25-28—Spirit seeker “ Wake up the spirit with Nescafe Red Cup” 2005 Target Year Young cosmopolitans with contemporary lifestyle “ Better coffee with better morning” 2008

2005 ,[object Object],[object Object],[object Object]

2006 ,[object Object],[object Object],[object Object],[object Object]

2007 ,[object Object],[object Object],[object Object]

2008 ,[object Object],[object Object],[object Object],[object Object]

Principle marketing nescafe slides

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