Executive Summary written in one evening for being a finalist in the Entrepreneurial Challenge at Delta Epsilon Chi competition, placed third.

2. We as a team love to bake and hope to expand the offerings of a traditional cupcake boutique with our original twist.

3. Statement of Purpose/Mission Statement

4. To provide the Waterfront Area with delightful cupcakes with a twist, taking the traditional cupcakery to a whole new level

5. Description of Business Concept

6. WhoWe are able to hit a range of target customers through our variety of products which will differ depending on the time of day. During the day Hello Cupcake will offer the daytime customer a quick pick me up via a caffeinated cupcake and an espresso. During event times at the arena we will be available for the visitors to pop in and grab a satisfying cupcake for their child as well as themselves, rather than a cup of frozen yogurt for a similar price within the arena. Also the late night visitor, whether it’s a post event customer or someone just out and about, can come in a grab a liquor cupcake, and a glass of wine. Also a bulk market through our catering and business to business offerings.

7. What

8. Hello cupcake will offer a ever changing variety of cupcakes no matter the style, be it our liquor, caffeinated or classic cupcake. Some examples we would offer would be something like Double Chocolate, Key Lime Pie, or S’more for the classic cupcakes. Macchiato, Espresso, Chai latte for our caffeinated options and last but not least Cosmopolitan, Rum cake, martinis would just be some selections for our liquor cupcakes. Our wide range of product doesn’t end with the cupcakes, we also have a selection of beverages, such as bottled water, soda, coffee, espresso, wine, and of course milk.

9. WhenDue to the foot traffic of our three target consumer markets, we will be able to be open daily at 10 am and remain open until 7 on weekdays. During the weekend and arena events we will extend our hours to 1 am.

10. Where

11. A storefront as close as possible to the new KFC Yum! Arena preferably on Main Street. Online sales offering easy pickup by consumers. Catering for business events, parties, and weddings. Wholesale sales to local delis, hotels, and restaurants.

12. How

13. We will bake our cupcakes in the onsite pastry kitchen with the baking expertise of our founding partners.

14. Franchising PotentialBaking specialty cupcakes with our methods is easily codified. Flavors and preferences in cupcakes can be adapted to the local markets. Hello Cupcake will benefit from local knowledge of the market area, which is essential to successful franchising. Hello Cupcake can also be adapted to serve both the local market and tourists. Franchisees will also have the potential to add retail merchandise such as mixes and sprinkles. Cupcakes are not a regional or country specific item making US and international markets possible.

15. Fiscal Soundness

16. Using information published in the New York Times article on Babycakes in NYC and information on traditional cupcake boutiques we were able to develop realistic costs and expenses for Hello Cupcake.

18. Feasibility of Concept

19. Magnolia bakery in NYC which originated the cupcake trend sells 3,000 cupcakes a day in NYC. Totaling to $40,000 a week with their $2.95 limited line. In November 2009 Market research Firm Mintel reported cupcake sales are expected to rise another 20 percent over the next five years when other baked goods are expected to grow in the single digits. The blog Cupcakes Take the Cake receives 9,000 visitors a day. Traditional bakeries and cupcake boutiques exist in the Louisville market giving us concept awareness in the area however we have a competitive advantage with our twist.