For email marketers, fostering meaningful interactions with your subscribers is an ongoing challenge. It involves producing campaigns that have a strong impact that encourages your subscribers to act. Yet to do this, you must first understand the moments when your email message will have the most positive effect on your subscribers. This slide deck goes a long with an on-demand webinar (XXX) that uncovers eight different instances when you can strategically utilize email marketing to draw your audience in and make a big impact that creates raving fans.

2. Enterprise Email Marketing
for customers who have outgrown
their current email marketing provider
BROUGHT TO YOU BY:
Pinpointe On-Demand, Inc.
MODERATOR:
Eryn Branham
Pinpointe On-Demand, Inc.
ebranham@pinpointe.com
623.975.3335

3. ▪ Design mobile friendly campaigns in minutes
▪ Designed for high volume sending
▪ Ideal for enterprises sending 50K/mo -- 50M/mo
▪ Better Results: Advanced segments + behavioral targeting
Enterprise Edition:
Preserve Your Brand
White Label Version
WHY
PINPOINTE?
Get ADVANCED
EMAIL MARKETING
FEATURES that fit
your needs!
Unique User Logins
Up to 200 Sub Accounts
Develop Your Send
Reputation
Dedicated Cloud & IPs
1:1 Help
Account Manager
+ Consulting

4. A few of Our Customers:
INDUSTRIES
WE SERVE
• Agencies
• Consumer Products
• Distribution
• Education / University
• Entertainment
• Finance
• Gaming
• Government
• Technology
• Media / Publishing
• Manufacturing
• And More…

5. FREE DEMO
http://email-marketing.pinpointe.com/schedule-your-demo

6. CHRIS SIETSEMA
Digital Marketing Consultant
Teach to Fish Digital
P 480.570.1636
chris@teachtofishdigital.com
www.teachtofishdigital.com
https://www.linkedin.com/in/sietsema/
▪ Specializes in Email Marketing and
Analytics
▪ Provides Digital Marketing Training &
Education
▪ Serves clients across the country
▪ Lives and works in Phoenix
FEATURED SPEAKER

7. FOR TODAY’S ATTENDEES
FREE
1 MONTH OF PINPOINTE
EMAIL MARKETING
• Monthly subscription 5k/mo –
100k/mo
• $49-$550 value
• https://www.pinpointe.com/get-
started
• Use coupon code PPTWEBNR in
your shopping cart

8. BEYONDTHE NEWSLETTER

9. do not use any kind of
marketing automation.47%
Source: SmartInsights and Getresponse (2018)
“Email Marketing and Marketing automation Excellence 2018”

10. of email marketers send
the same message to
their entire audience.53%
Source: SmartInsights and Getresponse (2018)
“Email Marketing and Marketing automation Excellence 2018”

11. MARKETING’S HUMBLE BRAG
Super Nintendo, Sega Genesis
When I was dead broke, man, I couldn't picture this
50-inch screen, money-green leather sofa
Got two rides, a limousine with a chauffeur

12. CLICK RATES BYMESSAGETYPE (2018)
TRIGGERED
AUTORESPONSE
NEWSLETTER
RSS
0% 3% 6% 9% 12%
4.32%
3.48%
6.56%
10.75%
Source: GetResponse (2018)
2 Billion Email Benchmark Study

13. “I always take my timing
from the audience because
they are half my act.”
- Rita Rudner

14. hello.

16. THIS ISABOUTYOU

17. LIST GROWTH CRM INTEGRATION
SUBJECT LINETIPS
EMAIL CLIENT SHARE
A/B SPLITTESTING
VIDEO IN EMAIL
DOUBLE vs. SINGLE OPT-IN
RESPONSIVE DESIGN

18. LOYALTYACTIONINTERESTAWARENESS
TIMELYANNOUNCEMENTS
INTRODUCTIONS
TESTING & SEGMENTATION
EDUCATION & ONBOARDING
CONFIRMATION
CUSTOMER SERVICE FEEDBACK
WINBACK
CROSS-SELL
CONFIRMATION
EDUCATION & ONBOARDING

19. QUICKTECHNOLOGYCAVEAT

20. TIMELYANNOUNCEMENTS
WHAT WHEN
ENVIRONMENTAL CHANGES
BRAND DEVELOPMENTS
“We couldn’t let
another minute pass
without telling you.”

22. “Live now.
Now is the most precious time.
Now will never come again.”
- Captain Jean-Luc Picard
Starship USS Enterprise

23. ESTABLISH CLEAR CONSENT
• NOTASACONDITION OF BUYING
• NOT WITH QUID PRO QUO
• NO PRE-CHECKED BOXES
DATAUSAGETRANSPARENCY
MAINTAIN SUBSCRIPTION RECORDS

26. CALIFORNIACONSUMER PRIVACYACT
JANUARY1, 2020
GIVES CONSUMERS RIGHTSTO:
• KNOWWHO HAS COLLECTED PERSONAL IDENTIFIABLE INFO
• KNOWWHETHER PII IS SOLD & TO WHOM
• BLOCK SALE OF PII
APPLIES TO BIG BIZ ($25MAnnRev) & DATABROKERS

27. INTRODUCTIONS
WHAT WHEN
WELCOME MESSAGES
LEAD GENERATION
“Here’s to the start
of a beautiful
friendship.”

29. SEND GATEWAY SPAM FILTER INBOX
Source: ReturnPath - US Inbox Placement, SPAM Rate and Blocked Rate
“2017 Deliverability Benchmark Report”
16% 7% 77%
INBOX PLACEMENT INTHE
UNITED STATES (2017) +4%OVER 2016

30. SENDAWELCOME
MAINTAIN HYGIENE
EASYUNSUBSCRIBES

31. SPF
Authenticates
Envelope
AUTHENTICATION
DKIM
Authenticates
Signature
Sender Policy Framework // DomainKeys Identified Mail // Domain-Based MessageAuthentication, Reporting &Conformance
me@example.org
DMARC
Matches SPF & DKIM

32. SENDERSCORE BLACK LISTS

33. TESTING & SEGMENTATION
WHAT WHEN
PROGRESSIVE PROFILING
CONTACT TRANSITION
RE-ENGAGEMENT
“Help me help you.
What would be best
for you?”

34. NOT REALITY
TYPICAL
SUBSCRIBE
ACTION
1 3 2
“HEY! WHERE HAS
THIS BEENALL
MYLIFE?”
“I PRAYEDTOTHE
EMAIL INBOX GODS
&THEYANSWERED!”
“IS THEREAWAYI
CAN BUYEVERYTHING
YOU SELL?”

36. WELCOME!
YOU MIGHT LIKE:
MOREABOUT SPECIAL OFFER
ACT NOW
PROGRESSIVE PROFILING

38. SEGMENT BYINTEREST
SUBSCRIBE WHAT DOYOU LOVE?

39. SELF SEGMENTATION
OPEN RATE:
78%
CLICK RATE:
74%
OPEN RATE:
75%
CLICK RATE:
70%
OPEN RATE:
81%
CLICK RATE:
77%

40. EDUCATION & ONBOARDING
WHAT WHEN
FIRSTTOUCH / WELCOME
PROGRESSIVE PROFILING
CONTACT TRANSITION
“Soon.You’ll be an
expert very soon.”

43. Source: Google (September 2017)
“Successful Businesses”- Marketing and Measurement executives at NorthAmerican companies with over $250M in revenues.
of successful businesses
say it is critical to anticipate
customer needs and provide
assistive experiences.89%

44. 1 2 3 4 5 6

45. PSYCHOLOGYOF PERSUASION
RECIPROCITY SCARCITY AUTHORITY
CONSISTENCY LIKING CONSENSUS
SOURCE: ROBERT CIALDINI

46. 1 2 3 4 5 6

47. CONFIRMATION
WHAT WHEN
EVENTS &SPECIAL INVITES
CONTENT DELIVERY
“You’re in.
See you then.”
“You asked for stuff.
Here it is.”

49. CONTENT DISTRIBUTION FORMATS
EMAIL
SOCIAL MEDIA
BLOGS
IN-PERSON EVENTS
VIRTUAL EVENTS
0% 25% 50% 75% 100%
55%
56%
79%
92%
93%
Source: Content Marketing Institute (2018)
“B2B Content Marketing: 2018 Benchmarks, Budgets &Trends - NorthAmerica)

51. “We want to be better at
email. What do we do?”
- People who actually need to be better at content

52. Consumers don’t look to purchase a
product. We“hire”a product to help us
complete a task or address an
underlying need.
Content that is useful, unique, and
aligned can help in that effort.

54. “People don’t want to buy a
quarter-inch drill.They need
a quarter-inch hole.”
- Theordore Levitt, Economist and Professor at Harvard Business School

55. CUSTOMER SERVICE FEEDBACK
WHAT WHEN
NEWCUSTOMER
RECENT CUSTOMER
LOYAL CUSTOMER
“So…?
How did you like it?”

57. HOW LIKELY IS IT THAT YOU WOULD RECOMMEND
US TO A FRIEND OR COLLEAGUE?
0 1 2 3 4 5 6 7 8 9 10

59. FLIGHTTICKET PURCHASE
ONLINE
TICKET
PURCHASE
0 3
“WHAT TO EXPECT”
DIRECTIONS
PHOTOS
“READYFORTAKEOFF?”
VIDEO(S)
SHARE LINKS
X
“TRUE OR FALSE:
THAT WASAMAZING”
REVIEWLINK
X = ONE DAYAFTER FLIGHT DATE

60. WINBACK
WHAT WHEN
RE-ENGAGEMENT“It’s been a while.
Are we still cool?”

62. 1¢ PER VALID EMAIL

64. CROSS-SELL
WHAT WHEN
RECENT CUSTOMER
LOYAL CUSTOMER
“We know you’re
going to love this.”

66. MAKE
MODEL
YEAR
PART / PRODUCT
RECENCY
SOME WORK REQUIRED

67. DYNAMIC vs INTERACTIVE
EMAIL

71. “Your scientists were so preoccupied
with whether they could that they
didn’t stop to think if they should.”
- Dr. Ian Malcolm (played by Jeff Golfblum)

72. HOMEWORK
1. Discuss an audience.
2. Determine which of the option(s) you can employ.
3. Share with your team (if you want).

73. LOYALTYACTIONINTERESTAWARENESS
TIMELYANNOUNCEMENTS
INTRODUCTIONS
TESTING & SEGMENTATION
EDUCATION & ONBOARDING
CONFIRMATION
CUSTOMER SERVICE FEEDBACK
WINBACK
CROSS-SELL
CONFIRMATION
EDUCATION & ONBOARDING

74. AUTOMATED EMAIL
COOL…..cool, cool, cool.
BUT HOW?

75. CREATINGAN EMAILAUTOMATION PROGRAM
Get to know the customer first.Ask, anticipate, and assist.
Gather data responsibly. Create a system to collect data easily.
Assign ownership/stewardship.
Take baby steps at first.Then get maniacal.Test your mettle.
Measure everything.Test what you can. Report the essentials.
NOWYOUTRY

76. chris sietsema
480.570.1636
hello@teachtofishdigital.com
@sietsema
in/sietsema

77. 10
WE THANK YOU
We appreciate you taking the
time to watch this today!

78. • sales@pinpointe.com
• http://email-
marketing.pinpointe.com/schedule-
your-demo
• (800) 557-6584 or US:
(408) 834-7577, Option #2
SEE US IN ACTION
PINPOINTE DEMO
FREE TRIAL
1 MONTH OF PINPOINTE
EMAIL MARKETING
• Monthly subscription 5k/mo – 100k/mo
• $49-$550 value
• https://www.pinpointe.com/get-started
• Use coupon code PPTWEBNR in your
shopping cart
NEXT STEPS

79. www.linkedin.com/company/pinpointe
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PINPOINTE
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