An article on mobile marketing and advantages of opting for this channel to get more revenue for your business.

2. How to make mobile
email mar keting
ef fective?
To make mobile marketing effective you
have to follow certain steps.
Have a catch subject line as that draws the
attention of the readers first. Dont make
thee subject line very long stuffed with
keywords. Make sure you have a subject
line just with 5 words. Let the subject line
be eye catching and creative.
If you have images attached to your
message make sure you have a tag to
describe what the image is about. Orelse
the reader will get confuse as to what your
image is trying to convey.
Make sure your response action to your
message is clear. It has to visible to the
reader so that he can revert back to your
marketing message.

3. Your message will have links, make sure
you do not give to many links. As the
readers will get irritated seeing so many
links that would ultimately open to your
site. A small screen will not support too
many links and can very crowded. Just
keep it uncrowded and clickable easily.
In your text message include a plain text
version. Those readers whose mobile does
not support html can make use of the plain
text. So, make sure you are using a plain
text message also.
Make sure you follow this simple steps for
an effective mobile marketing campaign. If
you follow these steps you can get
maximum readership and leads. Make sure
you make your email campaign very user
friendly and not frustrtaing for readers to
just click the delete button.

4. What is email marketing?
Email marketing a very effective method to
market products.
Email marketing is basically an advertising
campaign sent by a company to a group of
people through electronic mail. The sending
of a commercial mail to people helps in
building brand image, trust and customer
loyalty. Electronic mail is the best way to
be in touch with your customers and
advertise your product. Email marketing
helps in easy promotion as it is affordable
in comparison to tv or radio
advertisements. Email marketing software
help in maintaing email lists, with the
contact information of the target audience.
This makes iit very easy for marketers to
target large group of people and increase
his leads. With companies providing email
lists at reasoanble prices, segregated
based on the marketers requirement,

5. makes it very useful for them.
With effective email marketing you can stay
connected with targeted audience. Efficient
Email marketing helps you retain clients
and target new ones. You can monitor the
returns and compare it with traditional
marketing strategies. Email marketing wins
hands down as this marketing method is
very useful and economical in comparison
to other mediums of marketing.
What are the different ways of email
marketing?
Direct email- This involves sending of your
adverising message directly to the target
audience in the form of an email. You can
send your message to the list of email
addresses youo have or else even buy from
companies ofering email lists. You can even
rent it for some time from companies.

6. Retention email- Promotional mails sent
only to the recipient to buy something can
be replaced to retention mails. These take
the form of newsletters. Newsletters
usually carries promotional messages or
advertisements. They must be valuable to
the customers as they must provide
information and educate them than just
being an addvertisement.
Advertising in other peoples mails- Instead
of issuing your own newsletters marketers
can publish their message in others
newsletters by paying them. There are
many newletters which provide advertsing
space to other marketers.
An Article by Pioneermarketers