1. hi.

2. Amy Lovett
People Operations (POPs) @ HuffPost

3. Design school

4. Design school + Hip ad agency

5. Design school + Hip ad agency + Palo Alto

6. Brainstorming =

7. Brainstorming =
Process planning +

8. Brainstorming =
Process planning +
Understanding people +

9. Brainstorming =
Process planning +
Understanding people +
Public Speaking +

10. Brainstorming =
Process planning +
Understanding people +
Public Speaking +
Chutzpah!

11. Plan

12. Plan > Who?
The magic number is 5-10.

13. Plan > Who?
The magic number is 5-10.
•8 people

14. Plan > Who?
Know your audience.
•8 people

15. Plan > Who?
Know your audience.
•8 people
•Editors

16. Plan > What?
What do you want to accomplish?
•8 people
•Editors

17. Plan > What?
What do you want to accomplish?
•8 people
•Editors
•New directions for the Cats vertical

18. Plan > What?
What do you need?
•8 people
•Editors
•New directions for the Cats vertical

19. Plan > What?
What do you need?
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks

20. Plan > How?
How much time?
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks

21. Plan > How?
How much time?
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours

22. Plan > When?
When will it be?
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours

23. Plan > When?
When will it be?
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare

24. Plan > Where?
Where will it be held?
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare

25. Plan > Where?
Where will it be held?
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

26. Plan > The Flow
Warm Up
5-10 min.
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

27. Plan > The Flow
Warm Up
5-10 min.
•Apples to apples
•Pass the ball
•Bodystorming
•Insert favorite
icebreaker here
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

28. Plan > The Flow
Warm Up Activity
5-10 min. 15 min.
•Apples to apples
•Pass the ball
•Bodystorming
•Insert favorite
icebreaker here
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

29. Plan > The Flow
Warm Up Activity
5-10 min. 15 min.
•Apples to apples •Empathy hats
•Pass the ball •Group competitive
•Bodystorming analysis
•Insert favorite
icebreaker here
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

30. Plan > The Flow
Warm Up Activity How Might We
5-10 min. 15 min. 45 min.
•Apples to apples •Empathy hats
•Pass the ball •Group competitive
•Bodystorming analysis
•Insert favorite
icebreaker here
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

31. Plan > The Flow
Warm Up Activity How Might We
5-10 min. 15 min. 45 min.
•Apples to apples •Empathy hats •Big, but not too big
•Pass the ball •Group competitive
•Bodystorming analysis
•Insert favorite
icebreaker here
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

32. Plan > The Flow
Warm Up Activity How Might We Diagram!
5-10 min. 15 min. 45 min. 45 min.
•Apples to apples •Empathy hats •Big, but not too big
•Pass the ball •Group competitive
•Bodystorming analysis
•Insert favorite
icebreaker here
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

33. Plan > The Flow
Warm Up Activity How Might We Diagram! Wrap Up
5-10 min. 15 min. 45 min. 45 min. 5 min.
•Apples to apples •Empathy hats •Big, but not too big
•Pass the ball •Group competitive
•Bodystorming analysis
•Insert favorite
icebreaker here
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

34. Plan > The Flow
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

35. Plan > A few days before
Test the activities
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

36. Plan > The Day
Prepare the room
•8 people
•Editors
•New directions for the Cats vertical
•Post Its, Sharpies, whiteboard/big
Post It paper, snacks
•2 hours
•Week to prepare
•Conference room

37. Facilitate

38. Facilitate
Stay calm.

39. Facilitate
Listen. A lot.

40. Facilitate
Be engaged, but objective.

41. Facilitate
It’s okay if something goes wrong.

42. Facilitate

43. Synthesize

44. Synthesize
Collect and organize.

45. Synthesize
Affinity diagrams are awesome.

46. Synthesize
Know your product.

47. Synthesize
Read in between the lines.

48. Synthesize
Collaborate.

49. Synthesize

50. Synthesize

51. Synthesize

52. Synthesize

53. Examples

54. Examples > Warm Ups
Bodystorming

55. Examples > Activity
Many Hats.

56. Examples > HMW
How might we revolutionize gaming on the tablet?
How might we motivate our employees?
How might we use motorcycles in our logo to improve
our brand?

57. Examples > HMW
How might we revolutionize gaming on the tablet?
How might we motivate our employees?
How might we use motorcycles in our logo to improve
our brand?

58. Examples > Diagram

59. Examples > Matrix

60. Examples > Flow

61. Examples > Resources
http://www.hcdconnect.org/methods/

62. Examples > Resources
http://www.openideo.com/

63. Examples > Resources
http://www.jpb.com/creative/act.php
http://en.wikipedia.org/wiki/Brainstorming

64. ?
amy@huffingtonpost.com