How to cherish the American Dream of Brands
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We are always given a lot of advice. However, sometimes it doesn't work. The presentation offers a different perspective on seven lies of advice. In this context it underlines the role of branding that is more than a logo and nice design.
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How to cherish the American Dream of Brands
- 1. STRATEGY & BRANDING HOW TO CHERISH THE AMERICAN DREAM OF BRANDS InnoCampus 21st October 2014 Martin Künzi, COO Enigma | Strategy & Branding
- 2. 7 LIES IN ADVICE
- 3. 7 LIES IN ADVICE 1. OUTPERFORM YOUR COMPETITORS 2. SPEED UP 3. CREATE A NEW MARKET 4. CREATE A STRONG BRANDING 5. DO GREAT STORYTELLING 6. INVENT SOMETHING 7. BE FIRST
- 5. BELIEVE IN YOUR ABILITIES
- 6. SPEED UP
- 8. CREATE A NEW MARKET
- 9. ENTER A FLOURISHING MARKET AND ADAPT
- 10. CREATE A STRONG BRANDING
- 11. LINE UP YOUR BRANDING WITH YOUR BRAND
- 14. CASE STUDY: TRANSVERSAL BRANDING
- 15. SMART MARKETING KONFERENZ 2014 ≥ Website
- 16. SMART MARKETING KONFERENZ 2014 ≥ eNewsletter
- 17. SMART MARKETING KONFERENZ 2014 ≥ Poster ≥ Inviatation card SMART MARKETING KONFERENZ 2014 @wissensfabrik @piratetill @olivierschwarz 11. November 18:30 Auditorium der HWZ Zürich — 19. November 18:30 Aula der PHW Bern — enigmaprod.ch/ smartmarketing STRATEGY & BRANDING Dr. Joël Luc Cachelin «On- oder Offliner» @wissensfabrik Wissensfabrik Olivier Schwarz «Der Mehrwert eines Blogger Events für Victorinox» @olivierschwarz Victorinox Martin Künzi «Der Amerikanische Traum einer Marke» @piratetill Enigma Twitter Feeds der Referenten. Wie smart sind Sie? enigmaprod.ch/smart Dialog Kontext STRATEGY & BRANDING @wissensfabrik @piratetill @olivierschwarz
- 18. SMART MARKETING KONFERENZ 2014 ≥ Google Display Ads
- 20. DO GREAT BRAND STORYTELLING
- 21. LEARN HOW TO BE A STORY MAKER
- 22. INVENT SOMETHING
- 23. USE THE TOOLS IN AN INNO-VATIVE WAY
- 24. BE FIRST
- 25. GET RECOGNISED
- 26. 1. OUTPERFORM YOUR COMPETITORS 2. SPEED UP 3. CREATE A NEW MARKET 4. CREATE A STRONG BRANDING 5. DO GREAT STORYTELLING 6. INVENT SOMETHING 7. BE FIRST 1. BELIEVE IN YOUR ABILITIES 2. CREATE UNIQUE EXPERIENCES 3. ENTER A FLOURISHING MARKET AND ADAPT 4. LINE UP YOUR BRANDING WITH YOUR BRAND 5. BE A STORY MAKER 6. USE TOOLS IN AN INNOVATIVE WAY 7. GET RECOGNISED 7 LIES IN ADVICE
- 27. HERE’S THE ONE THING BRAND NEEDS TO CHERISH THEIR AMERICAN DREAM …
- 29. STRATEGY & BRANDING Martin Künzi martin@enigmaprod.ch Olivier Perez Kennedy olivier@engimaprod.ch Pinocchio: Wikimedia Model: Amazon Eurostar: Wickedgoodtraveltips Takasa: Salvation Army Departure hall: Wikimedia Mozia Bridges: Butlerway Steve Jobs: Lionspire