To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.

1. Make
Yourself
Useful
The ONLY thing you need to know about
social
Laura Fitton @pistachio
pistachio@HubSpot.com

2. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!" Twitter
for
Dummies
Inbound
Marketing
Evangelist
85,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)

3. Humans Are Changing
???

4. Humans Are Changing

5. The balance of power shifted
mere mortal

6. Influence (WAS)
Attract attention to
yourself

7. Influence (IS)
Provide attention & value
to others

10. “
If you have more money than brains,
you should focus on outbound
marketing. If you have more brains
than money, you should focus on
inbound marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!

11. Marketing was
about
pushing
messages out.

12. Today it’s about
pulling
people in.

13. Social
Media
Marke-ng
in
2
Words…

14. Be Useful!

15. Image: http://inay.org

16. The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums

17. Any to Many

19. When I grow up
I don’t want to be a
lead!
19

20. Website Blog SEO Social Blog
Media PPC Creation
Landing Lead Lead Press
Nuturing Email Mgmt Webinars
Pages Releases
Analytics A/B Test Mobile Sales CRM Your Idea
Intel

21. http://bit.ly/inbound101
3 Steps:
1 2 3
Measure
Get Found Convert What
Matters

22. 1 Get
Found

23. “
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
Image Credit:!
lhalstead!

24. Have more fun!
Try more things.

25. Don’t be afraid to polarize

26. 2 Convert

27. Care
Passionately
About Things.
(*Other than yourself)

28. Care
Passionately
About People.
Photo: Twilk background by @Mulka

29. Do good.
Photo: Esther Havens for @charitywater

30. Have fun.

31. Be a (more authentic)
version of your
professional self.

32. 3
Measure
What
Matters

33. You don’t just want a following.
33

34. You want
screaming,
raving fans

35. Social
Media
Marke-ng
in
4
Words…

36. Listen.
Learn.
Care.
Serve.

37. Less of this.
37

38. More of this.
38

39. Laura’s
Rules
http://bit.ly/laurasrules
Photo: Renee Blodgett www.downtheavenue.com

40. Laura Fitton @pistachio
pistachio@HubSpot.com
More:
http://bit.ly/inbound101

41. INSPIRED?
Start working on your success
story online. Sign up for a
HubSpot free trial and see how
the interaction of content
creation, engagement and
analytics leads to awesome
marketing results.
Sign Up for HubSpot’s
Free 30-Day Trial!

42. THANK YOU
Laura Fitton @pistachio
THANK YOU pistachio@HubSpot.com
THANK YOU