6. Why Consumers Follow Brands
• Updates on future • Fun/entertainment
products (#1: 38%) • Exclusive content
• Stay informed about • Learn more about the
company activities company
• Discounts and • Show others my support
promotions for the company
• Updates on upcoming • Share ideas/provide
sales feedback (#10: 20%)
• Samples/coupons
CoTweet ExactTarget 2010
7. “Just for PR & MarkeAng, right?”
• MarkeAng • Brand Monitoring
• AdverAsing • SEO & Traffic
• PR/word of mouth • Promote events
• Social CRM • Create & share
• Sales content
• Contests & offers • Build community
• News & trends • Earn social capital
• Customer Service • Networking
8. “Everything email touches…”
• Events backchannel • Decentralized teams
• Research • Employee support
• CollaboraAon • Mentoring
• InnovaAon • Problem‐solving
• RecruiAng • Purely social
• Best pracAces • Knowledge
• Project status management
• Sourcing soluAons
24. The ROI is THERE
• Track conversions from social
media
• Build and track relaAonships
and leads
• Track conversAons with in‐
page analyAcs
• Retain customers and create
fans
• Save costs ‐ customer
support, lead generaAon
25. Small Business,
Social Business. star%ng with Twi-er
4. Find the right tools
33. SocialBase.
Everything in one place.
Any tool. Any workflow.
BENEFITS
• Brings order and expertise immediately
• Customizable and programmable
• Expert training wheels for social
projects
• Brings scale and collaboration from
one desktop