Laura Fitton's career in social media and inbound marketing started as a stay-at-home mom looking for ways to connect online. She became an early adopter of new technologies like Twitter and blogs. This led her to founding a company that was later acquired by HubSpot, where she now works as an inbound marketing evangelist. The document outlines Fitton's views on how social media has changed consumer behavior and marketing, emphasizing useful, helpful, and generous engagement with current and potential customers over hard selling. It also provides tactical advice on listening to customers and building relationships through social platforms.
2. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
NO business
network in Boston
What’s
Web 2.0?
Where do I
upgrade
my
browser?
Twitter
is
Dumb!
4. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
@pistachio Founder
(acq. By HubSpot)
Twitter for
Dummies
Inbound
Marketing
Evangelist
A lotta
Twitter
Readers
10. SO WHY DO MARKETERS
WAKE UP AND SAY:
“Let’s make an ad”?
11. 11
Your customers are relying more &
more on social. 9 out of 10
9 out of 10 Internet users visited !
a social networking site each month in 2010.
SOURCE: COMSCORE, FEBRUARY 2011
12. 12
1 out of every 8
minutes online !
is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
14. What we really need is
a mindset shift that will make us
relevant to today’s consumers,
a mindset shift from
‘telling & selling’
to building relationships.”
14
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER !
FOR PROCTER & GAMBLE
“
21. 21
Be helpful.
Helpful
Relevant
Remarkable
Frequent
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
30. TWEET QUOTE!
“Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
Image Credit: Fotographia Guerilla
TWEET EBOOK!
74. Social Media Savvies: NOW, YOU
• Try Social Inbox:
http://bit.ly/trySI
• Find out how YOU are
doing…
http://grader.com
75.
76. Next Steps?
q Grade YOUR Marketing.
http://Grader.com
q Get FREE marketing help.
http://Blog.HubSpot.com
q Try Social Inbox.
http://bit.ly/trySI
q Learn more about us
www.HubSpot.com
Laura Fitton, Inbound Marketing Evangelist
@pistachio | pistachio@hubspot.com
For the love
of marketing.