5. Growing Followers
• Focus on high-quality target market
• Do not invite friends, family, etc. to join
• Ultimately hurts EdgeRank
• Resist the urge to give something away
• Keep all advertising highly targeted
• Don’t pay to connect with uninterested parties
7. Spend It Wisely
• Invest in content and your site first
• Your content is higher priority than third-party
aggregation/collation
• Your site comes before social networks
• Don’t lose that balance as you expand
8.
9. Use Good Manners
• Reply to all comments, mentions, retweets,
direct messages
• Say thanks for shares, likes, new fans and
followers
• Acknowledge negative feedback politely
• Don’t try to fight back
• Ignoring it isn’t good enough