1. frAnchise oPPorTuniTies
own more than a great restaurant, own a neighborhood favorite.
A TrAdiTion of fAmily VAlues
And frAnchise excellence
2. TWo concePTs one fAmily
neW york PizzeriA coAl-fired iTAliAn cuisine
We’ve taken an incredible amount of care in developing Russo’s Coal-Fired Italian Kitchen expands our
two distinct franchise opportunities that blend the concept in every way: the menu, the building, the
undeniable passion of the Russo’s dining experience target markets. What has remained the same? The
with unrivaled business models. We invite you to freshest, premium ingredients; the authentic Italian
learn more about our two concepts – Russo’s NY recipes; the old world charm and hospitality. It’s all
Pizzeria and Russo’s Coal-Fired Italian Kitchen. been repackaged into an upscale, sit-down restaurant.
New York Pizzeria has experienced steady growth No matter which concept you choose to explore, let
since the first restaurant in 1992, now with more than your love for incomparably fresh food lead the way.
30 locations and international expansion. The success It defines our ability to set ourselves apart from
of this award-winning, fast-casual concept prompted other franchise concepts.
the addition of Russo’s Coal-Fired Italian Kitchen.
The WoodlAnds richArdson
TexAs dAllAs, Tx
3. russo’s
BrAnd
iT sTArTed Promise Our mission is to serve fresh-to-order
meals that reflect the integrity of our original family recipes – in
in The russo a fast-casual environment. From fresh ingredients to authentic
know-how, every Russo’s franchise location will master the skills
fAmily it takes to deliver a delicious, quality Italian meal for our
customers – every time.
kiTchen…
cAPrese
4. Gioie dellA TAVolA
(Joys of The TABle) In traditional Italian families, some of
life’s greatest joys take place around the table. It’s around the table that hearts are opened,
ties of love and friendship are formed and strengthened, and life’s celebrations unfold.
At Russo’s, we strive to recreate this phenomenon and foster the bonds between family
and friends at each and every meal. Russo’s is about so much more than the food – it is the
experience that keeps customers coming back. They come for warmth, conversation, and a
sense of belonging. They feel a part of a tradition that is much bigger than any of us.
GenerATions in The mAkinG Traditions are passed
down for a reason. They provide a means to honor and maintain bonds with our
ancestors. In Chef Russo’s case, his family traditions play a role in every aspect of
the business – the preparation of each authentic recipe, the welcoming warmth
shown to each customer, the respect with which each employee is treated. It has
all been passed down through generations so as never to be forgotten.
5. The son of first-generation Italian immigrants, Chef Anthony
Russo grew up in a New Jersey home where the kitchen was the
center of family life – the homemade food, the celebrations and
the many fond memories.
“Because our company holds our
family name and family recipes, we’re One such memory found Anthony and his siblings helping his
Grandma Carmagna with her fresh cream cannoli. To make the
dedicated to continuing the family
cannoli shells, the kids would roll the dough around a four-inch
tradition. Every day, I’m honored to wooden broomstick and fry the shells. There was always cooking
have this legacy passed on to us.” and baking at home. And many of the ingredients came from
the family garden – Anthony’s parents grew everything from
tomatoes, beans, squash, grapes and eggplant to fresh basil and
Anthony Russo, romaine lettuce – just as his Grandpa and Nona Russo had
CEO and founder of Russo’s New York Pizzeria
done back in Avellino, Italy, in the 1930s.
These experiences would stick with young Anthony as he moved
with his family to Galveston, Texas, in 1978. His father opened
Russo’s Italian Restaurant, which quickly became a local favorite.
It also quickly became apparent that Anthony had found a
second home in the restaurant kitchen. By the age of 12, he was
learning family recipes straight from relatives who would fly
in from Naples and Sicily each summer. Making pizza and
squachatta (calzones) turned from a pastime to a passion, and
few things would bring as much joy as receiving shipments
from Italy containing olive oil, spices, cheeses and meats.
6. reAl inGredienTs
reAl oPPorTuniTy
• We know that the food you’re investing in will provide
your guests with the best quality experience.
• If we can’t make it fresh, we don’t serve it.
• Our menu items are unique and full of fresh flavor giving
you a competitive edge over other franchise brands.
• Original family recipes date back to 1942 in Sicily and
Naples, Italy.
• We work directly with dairy farms, wineries, flour
mills, tomato growers and an olive oil producer,
giving you hands-on buying power.
• We import our goods straight from the source so no
matter where on the globe your restaurant is located,
we can supply you with the same exact product.
• Russo’s family team will continue to provide authentic
family recipes and the skills needed to remain true to
the rich and flavorful Italian pizzeria cuisine.
cAnnelloni
8. our fAsT cAsuAl frAnchise concePT
In the 19th and 20th centuries, New York was In 1992, the level of cuisine found at Anthony
the port of entry for hundreds of thousands of Russo’s first NY Pizzeria in Houston, Texas, was
Italian immigrants. Some moved on to other a quality that was alien to the Texas market.
cities, but many stayed and settled in New
Transplanted New Yorkers were thrilled to
York City. One of the culinary capitals of the
finally have a traditional pie right in their
world, New York is known for Italian food and,
backyard. It didn’t take long until Russo’s was
particularly, pizza.
the rave of Houston – with stories about the
Our NY Pizzeria restaurant is reminiscent Russo family, their traditions and the incredible
of some of the first authentic pizzerias that fresh taste that differed from everyone else.
emerged from budding Italian neighborhoods
With a single bite, customers were hooked.
in the 1800s. Everything was made from scratch
We’re confident that you will be, too.
with hand-picked ingredients, in traditional
Italian style.
neW york sTyle PizzA
9. our uPscAle dininG frAnchise concePT
The warmth, the flavors, the wine, the family… This is the atmosphere and experience
it’s all part of the memories and traditions that recreated inside every Russo’s Coal-Fired
began in Nona Russo’s kitchen in the quaint Italian Kitchen across the globe. We call it,
city of Avellino, Italy. You were welcomed with “Sitting at Chef Russo’s Table.” It’s the ability
open arms and the aroma of fresh-baked bread. to provide for your guests the opportunity to
Farm-fresh cheese and home-cured prosciutto experience the joy, warmth, and magic created
was abundant. Garden-fresh vegetables around the Italian table. It is this experience
and herbs graced the homemade sauce and that will keep your loyal customers coming
just-rolled pasta. The wine flowed freely as did back for more.
the conversation. You couldn’t leave without
two things: a happy belly and a satisfied soul.
PAsTA di mAri
10. WhAT
does iT
TAke? At their core, Russo’s franchise concepts are about a
love for fresh food, friends and family. Although business ownership or
management experience is a definite plus, we have no set background
requirement or preset guidelines for the ideal franchisee. The only true
recipe for success is the Russo’s franchise system itself. If you are willing
to put your trust in proven, successful systems and rely on the leadership
BenefiTs of team that has seen so many succeed before you…you’re well on your
way to making a wonderful franchisee.
frAnchisinG AT A GlAnce As a best practice, we start by
examining the base checklist:
• Good credit standing
• Have capital to invest or obtain financing
• Preferable owner and operator
• A strong desire to succeed
• No experience needed
290 AT hiGhWAy 6
housTon, Tx
11. frAnchise inVesTmenT Here is a summary of the cost associated
with investing in a single-unit Russo’s NY Pizzeria or a Russo’s Coal-Fired
Italian Kitchen. We have spent years developing business strategies and initial
investments that are among the lowest in comparable restaurant industries.
ny PizzeriA In order to become a part of the New York Pizzeria
Franchise Team, here are some basic requirements:
you don’T • Total Capital Required: $250,000 to $950,000
• Minimum Cash-on-Hand: $75,000 to $450,000
hAVe To Be • Net Worth Minimum: $500,000
• Financing by Third Party
iTAliAn To • Ongoing Royalty Payment: 7% of gross sales
coAl-fired iTAliAn kiTchen In order to become a part of
Join our the Coal-Fired Italian Kitchen Franchise Team, here are some basic requirements:
• Total Capital Required: $258,100 to $922,000
fAmily • Minimum Cash-on-Hand: $150,000 to $450,000
• Net Worth Minimum: $1 Million
• Financing by Third Party
• Ongoing Royalty Payment: 7% of gross sales
This is A ToP line esTimATed summAry, so if you hAVe Any AddiTionAl
quesTions PleAse do noT hesiTATe To conTAcT us.
12. 1 Prospective franchisee receives and reviews Russo’s franchise
information packet and returns the completed confidential
application to the Russo’s corporate office.
2 Pre-qualified prospective franchisee is invited to visit Russo’s
corporate office.
3 Franchise Review Committee notifies candidate that they are
approved or denied. If approved, they are invited to Discovery Day
to take a tour of our concept.
4 A Franchise Agreement and UFOC are sent to the approved
Be A PArT of candidate to be reviewed, at which time, the prospective franchisee
The PAssion
has 14 days in which to review all documents. After 14 days, the
candidate then pays the franchise fee.
5 At this time, Russo’s will provide site guidelines and assist the
in JusT approved franchisee in site selection.
6 Russo’s will work with an assigned architect in order to provide
8 eAsy sTePs the franchisee with an initial store layout.
7 While the store is being constructed, franchisee will attend training
and orientation at our corporate headquarters in Houston, Texas.
8 One week prior to opening, we will conduct a final inspection
and ensure that the NEW FRANCHISEE AND TEAM ARE READY
FOR SUCCESS!
conGrATulATions! Thanks for sharing
in our passion for fine, fresh food and an unforgettable customer
experience. You are well on your way to becoming an entrepreneur
and an important part of the Russo’s family.
13. corPorATe office: neW york PizzeriA, inc.
5847 san felipe | suite 1730 | houston, Tx 77057
Toll-free 855.978.7767 office 713.821.1322 fAx 713.821.1318
for new franchise inquiries, contact our franchise sales team at franchise@nypizzeria.com.
FRANCHISE DISCLAIMER
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. The financials discussed herein are examples only and should not be considered
representations or promises of future performance, profits or costs. Currently, the following states and countries regulate the offer and sale of franchises: In the U.S.: California, Hawaii, Indiana, Maryland, Michigan,
Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. International: Australia, Brazil, Canada (Alberta and Ontario only), China, France, Indonesia, Italy,
Japan, Kazakhastan, Korea, Malaysia, Mexico, Romania, Russia, Spain and Taiwan. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with
applicable pre-sale registration and disclosure requirements in your jurisdiction.
