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Welcome to


Startup Weekend
Singapore
startupWhat?!

  “the   best experiential
  educ ation for entrepreneurs”
✓ 300 events
✓ 35,000+ attendees to date
✓ 91 countries
✓ 200+ local organizers
✓ 1,700+ startup ventures
housekeeping!
✓Thank-you’s / recognition
✓Twitter Hashtag = #swsg2012
✓Upload pictures movies, etc. using
 #swsg2012 and “Startup Weekend”

✓Facilities - Restrooms
✓Please wear your lanyards at all times while
 at #swsg2012
Wifi
✓NUS students use your accounts.
✓NUSV17313
#swsg01
✓NUSV17314
#swsg02
✓NUSV17315
#swsg03
✓NUSV17316
#swsg04
✓NUSV17317
#swsg05
✓Permanent access info for each team will be on your
 table
Sta rt
                        the   Schedule
         18:00 - Registration, networking & dinner
Friday

         19:00 - Ice breaker, final opp. for Pigeon
         Hole ideas and voting
         19:30 - Close of online pitching & voting, this deck!
         19:45 - API Tech Talks by Partners (1-2 min each)
         20:00 - Break;Tallying up of top 40 Pigeon Hole ideas; Move to Atrium
         20:30 - 60 Second elevator pitches
         21:30 - 20 ideas selected by mentors
         22:00 - Top 20 ideas announced
         10:30 - Begin forming teams
         23:00 - Start Working!

                                                                 Fin
                                                                    ish
Sta rt
         the   Schedule
                    Breakfast and work! - 9:00
                      Talk by Andy Croll - 9:30
                Mentors arrive; Set tasks- 10:00




                                                    Saturday
                         Start Coding!! - 11:00
                                   Lunch- 12:00
                      Dinner and Talks - 18:00
                                 Sleep(?) - 23:59



                                             Fin
                                                ish
Sta rt
                      the   Schedule
         9:00 - Breakfast and work
Sunday

         10:00 - Mentors arrive
         12:00 - Lunch
         13:00 - Start demo/pres rehearsals
         17:00 - Dinner
         18:00 - Presentations (5 min each!)
         20:30 - Voting and awards




                                               Fin
                                                  ish
SWGlobalSponsors
ourSponsors

PREMIER




PLATINUM




 GOLD
ourSponsors
     SILVER



  CONTRIBUTING
friday   Voting
1
Stage I
★ Online pitching starts before event where participants post their ideas on
    Pigeonhole

★ Voting starts before event with each participant getting 5 votes
★ Voting and entry of ideas closed at 7:30pm
★ Top 40 ideas are chosen for the next stage
friday   Voting
2   Stage II
    ★ Top 40 ideas get a chance to pitch in front of the entire group for 1 minute
    ★ Panel of mentors vote for the top 20 ideas
    ★ Top 20 ideas get selected to be worked upon through the weekend
how   to

                rock
          a   startup in
          54 hours and
           beyond.




the   CURRICULUM           (listen at your own risk)
fridayPitchfire
                            60s.. so don’t try to.
           You can’t say much in
             Make people want to know more

                 5-10s          Who are you?
                 10-20s What’s the problem?
                 10-20s What’s your solution?
                 5-10s    Who do you need?


                 ep t.. take
           co nc             note
                                  s
       the
               am e!
  a  d
    n up a n                            m is
Br ke                      e nthu   sias
  M a                                 ious!
                              co ntag
buildingaTeam
                ✓      Complimentary skills
  hat rs        ✓   Clear and aligned interests
W     tte
    a
  M
       O  ST    ✓     Energy and Enthusiasm
    M

  Be open to co-ownership and be prepared to pivot
              The team is EVERYTHING
teamFormation

✓1) Owners of Top 20 ideas (‘CEO’) are assigned a table in
the hall
✓2) Participants are free to go around and choose which
team they would like to join
✓3) ‘CEO’s will update the main spreadsheet with the
current state of their team during the process
✓4) ‘CEO’s will have full control of who gets to join their
team and ensure the team has good ratio of tech to non-
tech members
✓5) Once team has been formed, ‘CEO’s are to update team
survey form with details of their members
weekendRoadmap
NOW           map MVP           identify customer    W/E deliverabl
                                                                    es?               FR ID
                                                                                            AY
                                                                                      NIGH
                                                                                            T


             refine MVP          market research             star t BUILDING
   SAT
  L UNCH
                    customer vali
                                  dation
                                                          keep BUILDING                 SAT
                                                                                      DINNE
                                                                                            R

                                                         llout st rategy?
       Y
    NDA ST
 SU FA        VALIDATE!      got fans/customers?      ro
     K
B REA
                  begin pitch
                              p r ep         biz model?                     SUN
                                                                            LUN DAY
                                                                               CH
               PRACTICE YOUR PITCH            finish building
 CRUNCH
   TIME!

                                                               PITCH
projectManagament

         1
  Braindump
                                      2
                                Prioritize
                                                                  3
                                                           Allocate and
     Ideas                     and Refine                  Set Deadlines
Throw everything on the      Choose only core features   Ownership = Empowerment!
table as early as possible    and determine MVP for
                                     Sunday




         Limit        scope       and     simplify early!
startupTools
        Set timers for                            Use Roman
        each decision                               Voting
               IN QUEUE      DOING      DONE

  SCRUM           Task 3     Task 2      Task 1      BOARD

     Reconvene regularly (every 2 hrs) for status updates


Urgent and                                        Business
Important                                          Model
  Matrix                                           Canvas
ideaValidation
The INTERWEB                                          why validation
 A/B
                                                        matters:
                      Twitter&
 Tests                F-book                               You
                      polls
                                     Ask
                                     your
                                                           can’t
Other TEAMS                          target
                                     market                 think
                                     .net
         Paper                                                   of
         polls
                        Use
                        your
                                           wufoo      EVERYTHING
                                           survey
                        feet!
your TEAM
                                                                 3s
         z Brain-
           storming                           poll             < !
                                                            e s io n
                                              daddy      dg d at
                                                      j u li
                                feedback                 va
MVP
sundayPresentations
Focus on MVP - what you’ve accomplished
                               (leave the frills for Q&A)
               No numbers without justification
                            (i.e. hockey stick growth curve)

  Save demos locally - wireless WILL crash
                 (or preload all pages in different tabs)

TECH CHECK & DRY RUN WITH TIMER!
                                             (set cues to stay on track)

                  tl y                        Only 1-2 speakers
            or tan !!                                       (saves time)
        i mp !!!!!!!!
m ost       !!!!
        F UN
HAVE
judgingCriteria

have
                                customer validation
                           Interviewed potential/target customers?
                      Integrated that feedback into your product?
                                                                     ✓
you...
                    Built a base of fans and would-be customers?


                                       business model
                        Differentiated yourself from competitors?
             Defined your customer acquisition/rollout strategy?
                                                                     ✓
         Clearly and realistically articulated your revenue model?


                                                 execution
                             Developed a a functional prototype?
                                       Executed well as a team?
                                                                     ✓
ourSponsors

PREMIER




PLATINUM




 GOLD
ourSponsors
     SILVER



  CONTRIBUTING
SWGlobalSponsors

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Startup Weekend Singapore Facilitator's Deck

  • 2. startupWhat?! “the best experiential educ ation for entrepreneurs” ✓ 300 events ✓ 35,000+ attendees to date ✓ 91 countries ✓ 200+ local organizers ✓ 1,700+ startup ventures
  • 3. housekeeping! ✓Thank-you’s / recognition ✓Twitter Hashtag = #swsg2012 ✓Upload pictures movies, etc. using #swsg2012 and “Startup Weekend” ✓Facilities - Restrooms ✓Please wear your lanyards at all times while at #swsg2012
  • 4. Wifi ✓NUS students use your accounts. ✓NUSV17313 #swsg01 ✓NUSV17314 #swsg02 ✓NUSV17315 #swsg03 ✓NUSV17316 #swsg04 ✓NUSV17317 #swsg05 ✓Permanent access info for each team will be on your table
  • 5. Sta rt the Schedule 18:00 - Registration, networking & dinner Friday 19:00 - Ice breaker, final opp. for Pigeon Hole ideas and voting 19:30 - Close of online pitching & voting, this deck! 19:45 - API Tech Talks by Partners (1-2 min each) 20:00 - Break;Tallying up of top 40 Pigeon Hole ideas; Move to Atrium 20:30 - 60 Second elevator pitches 21:30 - 20 ideas selected by mentors 22:00 - Top 20 ideas announced 10:30 - Begin forming teams 23:00 - Start Working! Fin ish
  • 6. Sta rt the Schedule Breakfast and work! - 9:00 Talk by Andy Croll - 9:30 Mentors arrive; Set tasks- 10:00 Saturday Start Coding!! - 11:00 Lunch- 12:00 Dinner and Talks - 18:00 Sleep(?) - 23:59 Fin ish
  • 7. Sta rt the Schedule 9:00 - Breakfast and work Sunday 10:00 - Mentors arrive 12:00 - Lunch 13:00 - Start demo/pres rehearsals 17:00 - Dinner 18:00 - Presentations (5 min each!) 20:30 - Voting and awards Fin ish
  • 10. ourSponsors SILVER CONTRIBUTING
  • 11. friday Voting 1 Stage I ★ Online pitching starts before event where participants post their ideas on Pigeonhole ★ Voting starts before event with each participant getting 5 votes ★ Voting and entry of ideas closed at 7:30pm ★ Top 40 ideas are chosen for the next stage
  • 12. friday Voting 2 Stage II ★ Top 40 ideas get a chance to pitch in front of the entire group for 1 minute ★ Panel of mentors vote for the top 20 ideas ★ Top 20 ideas get selected to be worked upon through the weekend
  • 13. how to rock a startup in 54 hours and beyond. the CURRICULUM (listen at your own risk)
  • 14. fridayPitchfire 60s.. so don’t try to. You can’t say much in Make people want to know more 5-10s Who are you? 10-20s What’s the problem? 10-20s What’s your solution? 5-10s Who do you need? ep t.. take co nc note s the am e! a d n up a n m is Br ke e nthu sias M a ious! co ntag
  • 15. buildingaTeam ✓ Complimentary skills hat rs ✓ Clear and aligned interests W tte a M O ST ✓ Energy and Enthusiasm M Be open to co-ownership and be prepared to pivot The team is EVERYTHING
  • 16. teamFormation ✓1) Owners of Top 20 ideas (‘CEO’) are assigned a table in the hall ✓2) Participants are free to go around and choose which team they would like to join ✓3) ‘CEO’s will update the main spreadsheet with the current state of their team during the process ✓4) ‘CEO’s will have full control of who gets to join their team and ensure the team has good ratio of tech to non- tech members ✓5) Once team has been formed, ‘CEO’s are to update team survey form with details of their members
  • 17. weekendRoadmap NOW map MVP identify customer W/E deliverabl es? FR ID AY NIGH T refine MVP market research star t BUILDING SAT L UNCH customer vali dation keep BUILDING SAT DINNE R llout st rategy? Y NDA ST SU FA VALIDATE! got fans/customers? ro K B REA begin pitch p r ep biz model? SUN LUN DAY CH PRACTICE YOUR PITCH finish building CRUNCH TIME! PITCH
  • 18. projectManagament 1 Braindump 2 Prioritize 3 Allocate and Ideas and Refine Set Deadlines Throw everything on the Choose only core features Ownership = Empowerment! table as early as possible and determine MVP for Sunday Limit scope and simplify early!
  • 19. startupTools Set timers for Use Roman each decision Voting IN QUEUE DOING DONE SCRUM Task 3 Task 2 Task 1 BOARD Reconvene regularly (every 2 hrs) for status updates Urgent and Business Important Model Matrix Canvas
  • 20. ideaValidation The INTERWEB why validation A/B matters: Twitter& Tests F-book You polls Ask your can’t Other TEAMS target market think .net Paper of polls Use your wufoo EVERYTHING survey feet! your TEAM 3s z Brain- storming poll < ! e s io n daddy dg d at j u li feedback va MVP
  • 21. sundayPresentations Focus on MVP - what you’ve accomplished (leave the frills for Q&A) No numbers without justification (i.e. hockey stick growth curve) Save demos locally - wireless WILL crash (or preload all pages in different tabs) TECH CHECK & DRY RUN WITH TIMER! (set cues to stay on track) tl y Only 1-2 speakers or tan !! (saves time) i mp !!!!!!!! m ost !!!! F UN HAVE
  • 22. judgingCriteria have customer validation Interviewed potential/target customers? Integrated that feedback into your product? ✓ you... Built a base of fans and would-be customers? business model Differentiated yourself from competitors? Defined your customer acquisition/rollout strategy? ✓ Clearly and realistically articulated your revenue model? execution Developed a a functional prototype? Executed well as a team? ✓
  • 24. ourSponsors SILVER CONTRIBUTING