Ebook Riches System

www.PureResiduals.com © 2013 – Get Paid For Life!
Best Recurring Income Opportunities
Ebook Riches System
How To Create Profitable Ebooks That Sell Like Crazy!

Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible in the creation of
this report, notwithstanding the fact that he does not warrant or represent at any time
that the contents within are accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in this publication,
the Publisher assumes no responsibility for errors, omissions, or contrary interpretation
of the subject matter herein. Any perceived slights of specific persons, peoples, or
organizations are unintentional.
In practical advice books, like anything else in life, there are no guarantees of income
made. Readers are cautioned to reply on their own judgment about their individual
circumstances to act accordingly.
This book is not intended for use as a source of legal, business, accounting or financial
advice. All readers are advised to seek services of competent professionals in legal,
business, accounting and finance fields.
Thank you!
P.j Germain
Be sure to check out the Top Recurring Income Business online!

Contents
1. Introduction
2. Getting started
3. Checking your market
4. The guru dilemma
5. Choosing a title and/or angle
6. Start from scratch or cheat?
7. How to research your book
8. How to outline your book
9. The hard part - writing!
10. Preparing for sale
11. Getting graphics
12. Setting up your sales letter & site
13. Which payment processor to use?
14. Affiliate program
15. Spit & polish
16. Final thoughts

Introduction
eBooks are incredibly easy to make, and having unlimited stock that takes up virtually zero
space gives you the equivalent of a magic lamp!
They used to be viewed with scepticism as people were so used to reading physical books that
they shunned digital copies as being scams, but with the popularity of the Amazon Kindle and
the Sony eBook Reader then eBooks are going mainstream and they are being taken out of
obscurity and taking their rightful place on the bookshelf of life. More importantly this means
your possible customer base is increasing rapidly too!
The main problem with selling an ebook is usually not the marketing, it is choosing what to sell,
and then writing it, most people fall at those two hurdles and never make it to the marketing
part as they lie in a heap on the floor with one of those hurdles wrapped round their legs
stopping them from achieving the success they deserve.
That is not to say your ebook will be a huge success, I've had far more failures than successes,
but the fact is:
"You miss 100% of the shots you don't take."
- Wayne Gretzky
Finishing your first ebook is a huge achievement and after that most people find the process
easy to replicate so they can come out with a wide range of products and start to hit those
inevitable homeruns.
In this guide I'm going to talk you through the entire process of taking your product from a
twinkle in your eye to digits in your bank account! We'll leave no stone unturned as I reveal the
good, the bad, and the ugly to get you to take the necessary steps to complete your project.
Take each step one at a time and don't move onto the next until that one is finished.
In fact to make sure you take action then I'd advise you don't read through this whole book and
then put it on a digital shelf to collect digital dust, but you read through one chapter, take
action, complete it, then read the next chapter and complete the tasks for that… That way you
won't ever feel overwhelmed and you'll have the motivation from seeing your progress to carry
on and get it finished.
Once you make your first sale then you'll never look back!
To your continued success,

Getting Started
Ok there are some things you need to think about before you start on your book, namely:
- Which market will it be in?
- Who will do the salesletter?
- Who will do the graphics?
- Who will load everything up?
We'll cover the market in the next chapter, but the other three are things that catch most
people out, as if you leave the decisions about them until you actually need them… then it can
cause weeks of delay!
So think about it before you start, you need a salesletter first of all, you have two choices, do it
yourself or hire it out. If you do it yourself you have two more choices, start from scratch or buy
a PLR product on the topic and use that as a basis for your own salesletter (a very effective
tactic for someone who hasn't written a salesletter before).
Now if you are going to hire someone to do it for you then you need to find someone you can
trust, after having run ins with lots of copywriters then I can say that, like anybody you hire,
some are totally unreliable, some are reliable but the copy is no good, etc etc.
Copywriting is a well-paid profession, so most copywriters charge a lot of money, the only place
I've found some good quality copywriters that are more motivated to get your job done on well
and on time, is on elance.com, and you can check their feedback there too from previous
customers.
I don't know why, but there are some great copywriters on there that you can hire for a fraction
of the price you pay to someone who has their own website and 'copywriting services'. Maybe
it is because it is a hobby to them, or maybe they don't realize their own value… but either way
that is where I go when I need copy now, I've paid way more money to well known copywriters
and had awful results, reputation and price is not always reliable, feedback on elance is usually
a much better indicator.
So the salesletter will probably take the longest time to complete, that needs to be dealt with
first so that by the time everything else is finished then it will be ready to use. Once you have
the outline for the book and all your research notes then that is the time to hire your
copywriter as you can give them all of that and they can use it to help write the salesletter.
Then you need to think about graphics, not a huge concern as most companies will get you a
concept in about 3 days, but you need to think about what you need (banners? Squeezepage?

etc) then find someone you want to use and check their availability, as if you just assume they
can do it and find out they are running a week behind when you go to them, then that will
delay you unnecessarily.
So send them an email to check when they can do it and try to book your graphics at least a
week before you need them. Wait until after you have started the bulk of the book though as
you may change the name of the product and ideas behind it as you get into it.
The last thing you need to consider is who is going to put everything together. Don't forget that
more often than not a minisite design company does not offer any service for putting together
your site, they just provide the design of the template which you then have to populate with
content.
You can learn how to do it all yourself and I would advise that you do that as soon as possible so
you can stop paying expensive webmasters, but for this first project then you might want to
concentrate on the book and marketing first - then next time you won't be struggling so much
as you'll know what you are doing more, and will have extra the time to learn about html.
Or you can hire someone off elance or a forum to do it for you, they need to setup your
salesletter and preferably format it for you, ask your copywriter if they can format your
salesletter for you, then get the webmaster to duplicate that style on your website. They also
need to setup all your other pages which we discuss later in this guide.
You will need to setup your payment processor no doubt, but they usually give you step by step
instructions on how to do that anyway. You can then give your webmaster the code from your
payment processor to setup the buy button and have them integrate it.
So think about those three things above and get them organized now rather than struggling
later, you won't regret it!

Checking Your Market
There is nothing worse than spending time writing a product then finding out that actually you
either have the wrong angle for it (discussed next) or that there is no market for it.
Market research is crucial, first of all you have to check if there IS a market for you product,
what is the search volume like? Are there any competitors out there selling a similar product?
The best place to search for that is at Clickbank.com in the marketplace, you can see exactly
what people are selling and how well it is selling (check the gravity score, anything over 20 is
selling reasonably well). Now a lot of competitors is actually a good thing, that means other
marketers are making money and it means the people in the marketplace are buying!
They have done the groundwork for you and found out that people are buying and more
importantly WHAT they are buying, so then your might find out for instance that dog training
sells better than dog health, if you were planning on doing a dog health book you could change
your mind before you waste time.
You can almost guarantee that if there is no competition then that market is not one that you
can make a lot of money. Marketers are always looking for new ideas for products, so people
have either tried in that market and failed, or the profit from the search volume is so small that
is not really worth the effort.
You also need to think about backend products, you might be able to create a book on 'How to
clear your house of an ant invasion' but what are you going to sell to those customers next
time? The big money is made in getting people onto a customer list and selling them more
products on the backend, it is usually far more costly to acquire a new customer than to sell to
an old one.
So here are the steps you need to take to make sure that you have the best chance of
succeeding:
1. Choose your market/product idea
- Look at magazines for markets, check out Clickbank.com, visit DMOZ.org, look at
Amazon and see what books are selling well.
2. Check that there are enough searches/buyers in the market
- The searches and buyers are linked, some markets might have a load of searches per
month, but the people are not really interested in buying anything, so products don't
sell well in that market. In other markets then there may be very few searches but they
are really passionate about the market and buy everything they can get their hands on!

Check how books are selling on Amazon, scope out Clickbank.com and other affiliate
networks to see how things are selling (they usually have some sort of indicator to say
how well the sites are doing) and check to see that people are buying and there is
enough search traffic for you to get in and grab some for yourself.
3. Check out your competition
- See how many competitors you have out there that are advertising in the same places
as you want to advertise, how firmly entrenched are they? Are they making sales more
importantly! Are they big million dollar companies or just another small marketer with a
good product? Can you see ways you would improve their sales process/website or even
product? Can you create a product to compete with them?
4. Think about the backend potential
- Check affiliate networks and see what physical and digital goods you can offer on the
backend, and how much you can make per sale. Can you create multiple products
yourself to sell to your customers? If you buy your competitors products and sign up to
their customer lists you will get an idea of what they are selling on the backend so you
can do the same…
5. Decide if you want to enter this market or not
- You now have a lot of information about the market and you have to make the call of
whether or not you think you can be successful in this market and make a product that
will be able to sell. Don't stick with a bad market just because you spent time
researching it, if you are unsure then start the process again with another market until
you find one you like. Choosing a good market is half of the battle, so don't skimp on
this!

The Guru Dilemma
Ah yes the guru dilemma, I've suffered from this as well and I think everyone does at some
point in their journey to internet success. It is the problem of worrying that you can't sell
anything on a topic as you are not a 'guru' and people only buy from gurus or experts.
An expert is a matter of opinion, it is often just someone who knows more about the topic that
them! So if you research your topic well and are happy that it provides real value to the person
who buys it, then you shouldn't worry about not being an 'expert', I have never received a
question on a topic I am selling a product about that I couldn't answer from my initial research
or a quick Google search.
In fact I rarely get that many questions, if people have questions they tend to ask them on
forums etc and don't want to disturb the 'expert' who sells a product on the subject ;)
The only way I found to get past this was just to get a product out there and sell some copies,
you will soon lose the fear and you'll be creating all sorts of products then which you never
thought you'd have the guts to.
This guide helps you get past that first stage so you can stop letting this fear hold you back (I am
assuming you are not a guru in the field you want to write about - if you are then ignore this
chapter!).
Of course you could use the fear productively and actually go out and get an expert to create
your book for you… either by paying them royalties on the book in return for their input on it
and using their name/experience in the marketing of it. Or you can just pay someone with the
experience you need to write it for you or write some of the content for you.
With the royalties method then you have to convince them that it is worth their time, unless
you pay them for the content they write, then use the royalties to pay for them allowing you to
use their name for credibility. This may be more difficult when you are starting out, unless of
course a friend of yours is an expert you can get to help in return for some royalties!
So this is the hardest of the two methods, you have to approach someone and flesh out the
details, probably paying 10 - 15% royalties on the net profit every month etc. Yet you do get the
credibility of being able to use them on your salesletter - this means you could have someone
with 20 years experience in their field and all sorts of qualifications that you can quote on the
salesletter.

Credibility is not something you can just make up, and it can have a huge effect on your sales as
it builds trust in your product. Also the product will be better as you have their input so you are
confident it can get great results.
If you buy content off an expert then will get great content but you lose the credibility for the
salesletter. You just offer to pay them a set amount per page to write about your topic, give
them certain chapters you need and ask them to write about them.
Then afterwards you collate all the writing together, add content anywhere you need to and
give it an introduction and anything else it needs - and then you can be confident it is a great
product!
You can often use forums to contact people who seem to be experts in their field. Go to a dog
training forum and see who gives helpful and knowledgeable posts, then contact them with
your offer, create a connection with them first by saying you have enjoyed their posts and they
seem to be a great dog trainer etc, don't just jump in and say you'll give them money to write
for you!
You might be surprised by how many people are shocked that you'd actually pay them to write
about the topic they love… (think about all the information they give out for free in the forum
you found them in…).

Choosing a Title and/or Angle
A title can help to sell your product, I know we should not judge a book by its cover, or title in
this case, but we do! If you have an interesting and exciting title then it will help people to get
excited about your product and acts as a constant commercial for your product in all your
marketing, intriguing people enough to click through to your site, consider these two:
The Ultimate Step-by Step Dog Training Success System
or
My Dog Training Tips eBook
Now I don't know which would sell best as I don't know the market, the top one might be too
hypey for the market, but I would imagine the top one would get more interest and make more
sales because it is more punchy, it says 'step-by-step' which suggests it is easy to follow, it also
says it is a system which to me suggests it was developed over time to help people, rather than
just being 'tips' like in the second book.
Can you see the difference between the two? The best place to get ideas for your titles is from
the other products on the market. Check out the ones that are selling well and see what kind of
title they have. Then sit down with a pad of paper and a pen and start to just write down any
ideas that come into your head until you have about 20, don’t think too much about them or
judge them as you write…
Then go back afterwards and see which ones you like, more than likely you will end up
chopping and changing one or two of them to get one you really like, but it is a great way to
quickly come up with a powerful title.
Now the angle, you can either have one in your salesletter as to why you created the product,
which helps to sell the product, or you can have one for the actual product, or of course you
can have both!
For the salesletter then that could be something like you were bitten by a dog when you were
young and so now you created a product about how to stop dogs biting so that nobody has to
go through what you went through… Stories are a powerful copywriting tool and they help the
prospect to both bond with you and trust you, and to rationalise the reason you have decided
to create and sell this product to them.
The same can be said for the product, if you use an angle like the above then you can continue
it throughout the product to make it more interesting and engage the reader more. But usually

the kind of angles I am talking about for a product are either targeting a subniche of the
market, giving it something unique, or making it look as simple as possible.
So for targeting a subniche, then lets say that you have your dog training product again, but you
also noticed that a large portion of the searches are for problems with dogs biting things.
You've seen a successful product out there that deals with this and you think that concentrating
just on biting would be more targeted than just a dog training product that covers everything.
This gives you a unique angle to use in your marketing as you are concentrating on just one
problem, so if someone has a problem with their dog biting and they see your product or the
general dog training one, then hopefully they will click your ad and buy your product as you are
specifically talking to them.
Or you could add something unique like a piece of training software that keeps track of a dogs
progress through their training… you can then add that into all your marketing and use that to
differentiate yourself from your competitors.
But by far the easiest way to give yourself a great angle to use is just to make it seem as easy as
possible to the prospect. We all like things to be easy, and the easier something looks to use
then the more people will be interested in it. So you can call yours the '3 Step Dog Training
Success System' or something like that and use that in your salesletter to say that your system
is so easy it uses just 3 steps.
Then in the product you just have to arrange the content so it takes the reader through those 3
steps. It is slightly more work for you to setup, but it helps the prospect to think it is that much
easier to use your product than your competitors. You see this sometimes in days rather than
steps, so maybe a '3 day acne cure' or a '14 day beach-body diet', anything you can do to help
the prospect feel that using your product is going to be easy and get results quickly (just make
they can do it if you promise it!).
So choose your title and any angle that you want to use (you don't have to have one, it just
helps you stand out more) and now let's start cheating…

Start From Scratch or Cheat?
This is where things get interesting, now you are almost at the point where you can create your
product, but the question is, should you cheat…?
You see PLR material is sadly underused, although most of it is very basic, then it can be a great
framework to build on to create your main product. Think about it, most PLR is just basic
information, so if you get a PLR book on dog training then you can expect it to cover the basics,
the history of dog training, some of the popular techniques etc and maybe some resources.
Great! You now have a history of dog training, some great websites to list as resources, and you
have a possible outline for your book and some ideas about what to write in each one! You can
then start to bulk out the book and expand it, and it sure beats having to start with a blank
screen and create a product out of thin air!
There are other tips to help you get past the 'blank screen' syndrome which we'll cover in the
next chapter, but I love to use PLR to help me get started and think it helps me to create a much
better end product, even if I do have to rip out most of the PLR content and replace it.
Of course the other way you can 'cheat' is to hire someone to write it for you! You can either
get them to research and write it for you, or the best way is for you to research it and create
the outline which we'll discuss next, then you give them the outline and all your material so
they can write it.
That way when you get it back, then from your research you'll know if they have been writing
about the correct things, and you'll also be able to go through and just tweak it to improve it
and make it your own as well. You can hire people from places like Elance.com but expect to
pay $10 a page or maybe more…
Now onto creating your outline…

How to Research Your Book
With solid research and a good outline then you are 70% of the way there, the rest is easy. Now
to research your book you are going to need to get into the market and understand them and
understand what they are currently buying.
So it is time for a bit of espionage… first you need to research the problems in your niche, go to
popular forums and look at the problems people are having in your niche, write down every last
one you come across and note the frequency of ones that repeat, these are gold because if you
can answer those questions in your book then you know people are out there looking for that
information.
Check sites like Yahoo Answers to see what people are asking about in your niche and other
question sites like AnswerBag.com, again these are a goldmine of information as you can see
exactly what people are asking, and the answers, without even having to read through all the
normal chitchat you get in a forum.
Compile a list and you'll start to see all the problems you can solve for these people, and also
what areas you need to concentrate on most (the ones with the most questions as people are
obviously struggling more with that area) so you can focus on that both in the product, but also
talk about it more in the salesletter.
Then to research information you need to set aside a couple of days to go Google hunting for
sites in your niche, make a note of all the good ones you find and save them to your favourites,
then read through them and make notes on everything you find that is useful and interesting.
You then need to get dirty and research the competition, what do they offer, and more
importantly what don't they offer that you can. You are starting to understand the market now
Quick tip: When you are making notes then it is up to you how you prefer to do it - but I prefer
to type out the information myself in my own words (remember if you copy and paste
information then use that in your product that is copyright infringement) and split it out in
sections as I do it. So whenever I find information I think could be put into another section I will
make a heading for it in bold in my Word file, then type out the information below that.
This helps you out tremendously as you are not adding all the information you find into one
area so you have to go through and try and sort it out yourself later, and you are not writing it
out by hand so you have to type it all out later! Also you now have some chapter topics starting
to form ready for your outline which will help you when we get to that stage.

so if you can see holes in their product and it is still selling well, then you know you can make
something even better!
So by all the products that are selling well, even Amazon books that get good reviews - you then
know the kind of thing that your prospects are purchasing and are happy with - so you know
the kind of product you need to create (not like an Amazon book, physical books tend to have a
lot more filler than digital products, people buying digital products want quite and easy
solutions to their problems, not pages and pages of information they can't use right away).
Again go through these and add notes to your research file, by now you should know a lot
about the subject and have a lot of great information to base your chapters around, let's move
on a start to create an outline.

How to Outline Your Book
For me then creating the outline is the hardest part of the book, once you have that in place
then you have a roadmap to completion, you just fill in the blanks and out pops a finished
product! My outlines are just the table of contents with some notes added to them, you might
want to go a step further and actually plan out each chapter, but I'd advise you to wait until you
are writing the chapter before you do that, let's first assemble all our research into a table of
contents for us to work from.
To create your table of contents then what you want to do is look at a book on Amazon or one
of the dummies guides, and look at their table of contents to get ideas, also look at your
competitor’s products and see what they use.
On Amazon when you do a search then you sometimes get a little tag above the book in the
search results to say 'look inside' in blue and orange. If you can see that then click on that
search result and go in and click the image of the book to get a peek inside at some of the
pages, which pretty much always includes the table of contents!
The same goes for the 'for dummies' range of books that are out on every conceivable topic,
you can view inside most of them on Amazon anyway, but if you go to Dummies.com and in
particular this list, then you can see all their books and when you click on one you get a tab
which lists the entire table of contents!
Now if you look at a few of those, and use your research material which you should have cut up
into different sections, then you can quickly come up with a great outline for the book. Just split
out anything you think should be a different chapter, like 'Dealing with aggression' or 'How to
stop your dog biting', then at the end you will have a nice long list of possible chapters.
Now cut out any chapters you don't think are relevant, then group the remaining ones together
where they are talking about the same kind of information so you make sections, you might
have a dog health section to make sure their dog is healthy, then you might have a section on
training the owner as well, and one obviously on training the dog, but you could have a basic
training section and an advanced one.
After that is done then make sure it is in the right order, have a look at the order the example
books are in to see if yours is similar, then you might want to add in notes to each section about
what you want to include. I do this but it is not absolutely necessary, I just find that from my
research I will have some great info I want to make sure I don't miss off, so I put little bullet
points underneath any chapter heading that I have information for, and list anything I want to
make sure I cover.

Then in a few weeks when I get to that chapter I won't have to try and think what to write, I'll
have a little list to remind me!
It also helps you to make sure you don't miss anything, and really make sure that your chapters
are appropriate, you may find that one chapter you can't make any notes on as you don't really
have any information on it, then you need to decide whether to include that in another chapter
or maybe just ditch it if nobody else has any information on it then maybe it is not important.
So you have your research and your outline done, now you just need to 'paint by numbers' and
start to flesh everything out, let's discuss that.

The Hard Part - Writing!
When I say hard part that is because that is what more people consider it to be - actually that is
a part I really enjoy and now find easy, but it wasn't always that way. When most people think
about writing they think about classes at school and about how to write 'properly' and that
leads people to worry about getting their writing 'correct'.
One huge secret about writing online is that you don't need to be able to write like an English
teacher, you just need to be able to write what you would say. I hate reading something that is
all stuffy and perfectly grammatically correct, with long paragraphs and semi-colons comes out
of the wazoo - yuck!
I don't even know when you are supposed to use a semi-colon, I hate writing long paragraphs,
and if an English teacher saw my writing they'd probably faint in horror! But that is not only
what you can get away with online, but what people expect. The great thing is I have never had
anyone ever email me and say that I shouldn't be starting sentences with 'and' like we were
taught in school - or correct anything else, people prefer to read something written like a
conversation online.
That is not to say you can write utter garbage, I have seen some real rubbish written online and
that is not nice to read, but if you can write nicely as you would say the subject to people, (try
not using the word 'like' too much!!) then you'll be fine.
Or you can have it written for you like we said earlier of course!
Making writing about ten times easier
Ok - here is a secret that is hard to start doing, but has paid dividends with me again and again.
The key to writing a good product is to read all the information for a chapter, then just start
writing and don't stop. Seriously.
If you start to correct things, rethink things, adjust things, then it messes up the flow and I
guarantee you that it will take you two, three even ten times as long and your product will not
be as good when you finish.
When you write then part of it comes from your subconscious mind, which is much more
powerful than your conscious mind, then your conscious mind is the one running around trying
to 'sweep up' all the little mistakes and judge what you are writing.
Go through and just write the whole chapter in one go with as few stops as possible, THEN
afterwards if you need to then go back and read and correct it (I wait until the product is

finished before I do that). Then read all the research you have on the next chapter and go
ahead and repeat the process. You will spend less time agonising over what to write, your work
will flow much better - and you may be surprised by how well it actually comes out first time!
Checking your work
Ok here some are great ways to double-check your work, first of all have someone else read it,
when you get too close to your own work then don't notice the little mistakes that others will.
Next, leave it a few days after you finish before you edit, give you brain a break so it is not
reading what it already knows and skips things, then when you do check over it read it aloud, or
read it aloud in your head.
What may sound ok as you write it, and look ok on paper, may not sound right when read
aloud, and as most people read things aloud in their head, then this method allows you to catch
things that will ruin the smooth flow of your work.
Can I sell other products inside my own?
Absolutely! Just don't turn it into a 'pitch fest' and have loads of different things in there. The
two best ways to do it are to either casually mention a site that people can visit for something
and link to it, hopefully getting some people to click through. Like:
"Dog toys are a great way to reward your dog after a successful training session, for a great
range of dog toys you can visit example.com"
It is not pushy or salesy and complements the topic that you are writing about.
The other powerful way to do it is to have a 'resources' section in the back of the book and list
useful and helpful resources there with an affiliate link where you can, you'll see this in a lot of
digital books nowadays, print books tend to just link to the site directly, but with an eBook it is
a cinch to link through an affiliate link instead.
That said - the best (and only in my mind) method of linking to the sites is by using a redirect, so
you setup a page on your own website in a folder called 'resources' or 'recommends' and you
put a file in there that redirects through your affiliate link.
Why?
Because if you don't and that company ever goes out of business or changes their affiliate link
structure - then all the copies of the book you sold previously will have a broken link in them! If

you use this redirect then you can just redirect them to a similar product and still keep the
chance to make some commissions!
Setting up a redirect is relatively easy, all you need to do is open up the software program
'Notepad' on your computer, paste in the code below, and change the red urls to your affiliate
link, then save it as whatever you want to call it plus .html (not .txt which is the default file it
tries to save it as).
Then just link to that file and it will take care of the rest! Here is the code:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
<html>
<head>
<title>You are being redirected</title>
<meta http-equiv="REFRESH" content="0;url= http://www.example.com"></HEAD><BODY>
<font face="Tahoma">You are being redirected to a great website - if it does not redirect
quickly please <a href="http://www.example.com">click here</a>. </font> </a>
</BODY>
</HTML>
What to write with
You can use any kind of word processor to type up your work, just make sure it is one that you
can alter the layout on as you need and insert any pictures you need etc! Most people have
Microsoft Word but if you don't have that you can get a free version of similar software from
OpenOffice.org
That's it - the writing part is up to you, make steady progress every day, then reward yourself at
the weekend when you have done a certain amount, I set a number of words that I want to
write in a day and I stick to that religiously (about 1000 words left for today!).

Preparing for sale
We are in the digital age, so you need to convert the file you've typed up into a PDF (portable
digital format) file so that people can read it, but not change it! It also gets round any
compatibility issues as a PDF should be readable on any free reader that almost every computer
will have.
If you have Open Office then that feature is built in, you just click a button and it is done, but if
you are using Word or something else then you will need some separate software to help you.
You can get the software below for free and once installed it shows up as a printer for you in
your normal print menu, you can then 'print' to pdf.
pdf995.com
That should help you out!
But before you create the pdf there are a few things you need to check…
Do the links work?
You need to check the links in the book both before AND after you convert to pdf, before you
convert it then go through and double-check all the urls look ok, after you convert it then you
need to go through and click the links and just be sure that they work and that the redirect we
spoke about earlier works to get people through to the site you want them to go to.
Is it formatted nicely?
Check that everything is spaced out nicely and there is a pagebreak after the end of each
chapter, make sure all your titles and subtitles are bold or different sizes to differentiate them
from the main text, make sure the font is big enough to read! You shouldn't really go less than
font size 12 or it will be hard to read and people will have to zoom in on the pdf.
Don't use fancy fonts that make it hard to read, definitely not for the main body of the text, but
also not for titles - they may look good - but there are lots of different fonts you can use to
spice up your work which are easy to read - get a friend to read the pdf and see if they find the
fonts hard to read to check.
Does it cover all the questions you picked up from forums and questions sites?
They were the burning questions in the market so you need to make sure that you have
covered them in the final product.

What kind of front cover do you want?
Some people just have a plain text front cover with some different coloured text on it and their
name, you might want to consider getting a proper front cover for you book though just to give
it a premium look when people first open it.
When you get your 'ecover' done which is just a digital representation of a softback book (or
hard book/DVD etc) then usually the file they make before they turn it into the 3d model is a
nice size to use as a front cover, ask the designer if they will throw in the 2d image they use to
create your ecover before you order, then just insert that onto the first page and size it to make
sure it fits nicely.
Is your table of contents correct?
Make sure you table of contents is still correct, you might have updated the name of some
chapters as you went along or added chapters in etc.
Also make sure that if you put page numbers on the ToC that they still match up after you have
fully finished.
Do you have a legal disclaimer on the front?
You should always cover yourself against any legal issues, both for people copying your book or
giving it away for free, or people using your book and causing themselves injury or financial loss
etc - so make sure you get some advice and get a proper disclaimer added just after the front
cover.
Testimonials
Testimonials really add power to your salesletter, they are social proof that other people have
enjoyed your product and found it beneficial, of course the best ones are the ones with photos
as people perceive them as more difficult to make up.
So how do you get them? Well you have two choices, launch with them or without them, if you
launch without them then what you can do is create a short bonus report, and put a note at the
back of your product that says if people send you a testimonial they get that short report for
free as a thank you. I have used this and had as high as a 66% response rate!
Of course those first sales will be harder as you have a site with no testimonials on it!

The other way you can do it and this is usually before you start to promote the site, is to solicit
them on forums or other places where you can find groups of people who would be interested
in your product. You can just offer a free copy of the book in return for feedback and
testimonials you can use, but that doesn't always work, based on experience then no matter
how happy the person is to receive it for free, and how much they promise to give you a
testimonial, as soon as they have their hands on it then that promise goes out the window…
But if you send out 10 you might get 1 or 2 testimonials, so it is still worth a try! (depends on
the market too as how they stick to their word).
Or you can offer a free copy of the book and offer $20 via PayPal in return for 'success stories'
or testimonials from people. I am not sure about the legalities of paying for testimonials mind
you, so you'd have to check that, but I see weight loss sites doing this a lot.
That way they have extra motivation to send you a testimonial! Sure you pay, but this is just a
one off - hopefully after you get some sales then you will have testimonials coming in
voluntarily from customers!
That should be it - just make sure after the conversion to pdf that it doesn't mess anything up
(it happens sometimes!), it if does then it is usually a picture too close to the end of a page so
that it moves onto the next page, just make the picture smaller and recreate the pdf file.

Getting Graphics
Graphics are the suit and tie for your site, they are what the customer sees and forms their first
impression of your company and your product from, remember first impressions count ;)
The basic layout of the graphics is a header with your title on and website name, a footer that is
smaller and simpler but matches the header design, then a background to the area you are
going to put your writing that is just one image that repeats down the page to frame the
content area. Like this:
So this is the small image that repeats
And once it is repeating it forms a frame like this:
You put your salesletter on top of that.
So the basic layout looks like this:
Header
Content area
Footer

Then you need a digital representation of your product called an 'ecover', you can get all different kinds
of designs depending on whether you have a video product or book etc, below are a few examples so
you understand what you are getting:
The softback book example is what you will be asking for if you are writing an eBook. So you need to ask
for the following:
 A custom header, footer and background
 1 custom eCover of a softback book
 Custom buy button and bullets
That should give you everything you need, then maybe later you can get some affiliate banners to help
you promote your product.
A setup like that above should cost about $199 which will give you a template ready for whoever is
loading the site up to just load the content into.
Now let's talk about actually getting the site loaded up.

Setting Up Your Salesletter & Site
This is where your webmaster comes in if you decided to go for one, or did you decide to do it
yourself? If you did then w3schools.com is an invaluable resource for you to learn from either
now or if you decide to learn any html in the future, it is not as hard as most people make out,
it just requires some practice like anything else.
Ok so you either need to setup, or ask you webmaster to setup, the following pages:
- The salesletter, just copy and paste the salesletter in and format it accordingly
- A download page, this is where people go to download your product after payment,
don't forget to zip your file up and upload it to the server for people to download
- An affiliate page, if you have an affiliate program then you can give details of how
people can participate and how they get paid right here
- A privacy policy, an important legal page that says how you will collect and use
information about the visitor, you can find free generators online for these but make
sure you are happy they cover everything before you use them
- A disclaimer/terms of use page, this is where you give the legal terms of use for your
site and limitations of liability etc, again you can find free generators and templates
online, but be sure you are happy they cover you before you use them
- A contact page, this is where you will have some contact details or a contact form for if
people have questions or problems
Then you just need to have the salesletter connected to your payment processor which then
forwards to your download page so your customers can download their product straight after
they pay.

Which Payment Processor to Use?
Most people just use PayPal to collect payments online, and that is one option, but they have
been known to close accounts very readily, especially if something like a stolen credit card is
used to pay for something of yours, which is hardly your fault! So you might want to consider
these alternatives:
Clickbank.com - the number 1 payment processor for digital items, they take payment, pay any
affiliates and give you your money. Easy to setup and use but you have to get your product
approved so it can't be on any of their prohibited topics (head over to Clickbank - Getting
Started to check what the topics are).
You also need to head over to that page to make sure that your salesletter and download page
comply with their rules, they have specific rules about what you must include on your pages if
you are going to get approved, like telling the prospect how and when they can get their
product after purchase, that kind of thing. Only if you have all that in place will you stand a
chance of getting approved.
2Checkout.com - these are another large payment processor online, they will handle all your
payments for you and they also have the ability to handle an affiliate program for you I believe,
the only difference is that it is nowhere near as easy to use as Clickbank for potential affiliates,
so you won't get as many unless you actively promote the affiliate side of things.
Google Checkout - the payment processor from Google, if you use this processor on your site
and you advertise in Google Adwords then you get a funky little Google Checkout sign
underneath your ad to draw attention to it! They are easy to use and reliable, but they don't
handle affiliate tracking and payment for you.
PayDotCom.com - I see these sometimes labelled as a payment processor, when in fact they
just an affiliate processor, they sit in front of your PayPal account and track if an affiliate makes
a sale and tells you what you need to pay them.
Which leads me nicely into talking about your affiliate program…

Affiliate Program
Affiliates can be some of the best sources of traffic that you can get, so you need to seriously
consider having an affiliate program.
An affiliate is someone who makes sales for you in return for a percentage of that sale. So they
send traffic to your site all day long and only when that converts to a sale and you make money
do they get paid, perfect!
Of course you need a product that converts well in order to keep affiliates, if they send you lots
of traffic and your salesletter doesn't convert that traffic into some sales for them then they will
stop promoting your site and move on… that is where a good copywriter is worth their weight
in gold!
If you go for Clickbank as your payment processor then all of this is handled for you, there are
loads of sites out there that teach affiliates how to promote Clickbank products so they will
know what they need to do with your links etc, also there is a marketplace where affiliates can
browse through all the products including yours and pick the ones they want to promote
quickly and easily.
If you go for PayDotCom.com then that also has a marketplace affiliates can browse, but they
only record who makes sales and how much you owe them in commissions. All the money goes
straight to you into your Paypal account and you need to arrange payment for the affiliates
yourself every month or 2 weeks, whatever time period you want.
That may sound easy enough, but then you are also responsible for refunds, and if someone
refunds on a product you've paid an affiliate for already, then things can get messy…
2checkout are another option, but I've never used their affiliate tracking before and don't know
anyone that has, so it is hard to comment on it.
The obvious answer seems to be Clickbank, especially with your first product, if you are
approved then it is just so much easier!

Spit & Polish
We're onto the final straight now, you are almost there!
Now you need to run through everything from a customer's perspective, go to your site, does it
look ok? Does it look ok in the Firefox browser as that sometimes shows websites a bit
differently.
Do all the purchase links work on your site? Do the links to the disclaimer, contact page and
privacy policy (and affiliate page if you have one) work and are those links on the bottom of
every page?
Are you sure the salesletter looks and reads ok? Do the testimonials look ok or should you
move them?
Then make a test sale, check that you get to the download page after payment (with Clickbank
you can make a test sale easily, with other processors you may have to actually pay to see that
it works properly). Then check that you can download and open the product (a big thing that
people often don't check!).
Check that your contact details are on the thank you page so that if someone does have a
problem then they can contact you - after all they just paid you money so you don't want them
frustrated trying to download the product and have them ask for a refund if they can't figure it
out!
Only after all that is done and you are totally happy with it should you then start to promote it!
But first sit back and relax, you are now a product owner ready to take on the world!
Final thoughts
So that should be everything you need to take you from rough idea to polished diamond of a
product.
Of course there are more things you can do like building a list of customers after they get to the
thank you page etc., but I wanted to keep it simple so you stood the best chance of getting this
done.
If you have done all the steps then well done! Things only get easier from here, you have learnt
some valuable skills and the next time you create a product it will be faster and the end result
will be better. You can even branch out into video and audio products as well now!

Or you can improve the product you just made, make some additional reports and give
customers the option to upgrade to the 'platinum' package so you make more money per sale.
Don't forget to promote this product though, that should be the main focus of your efforts now,
don't make the mistake that most people make and run off to make product 2 thinking that
product 1 will sell itself!
Get traffic and sales for this product first, then spend some time developing product 2 while
STILL promoting product 1, maybe then try to get as many affiliates on board as possible so that
you can step back and let them promote for you?
Either way, you can taken a huge step towards success now, take a break for a few days - you
deserve it!
All the Best to You!!!

Recommended Resources

The Traffic Blackbook

The Traffic Blackbook
FREE VIDEO!

Ebook Riches System

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

Ebook Riches System