Slides from DemoCamp 6 in Vancouver

1. iPhone Development
for Indie Developers
Parveen Kaler
Smartful Studios Inc
Monday, July 5, 2010

2. Photo Credit: Sigalakos (Flickr)
Strong Opinions
Monday, July 5, 2010

3. Monday, July 5, 2010

4. 1) Market Share
Monday, July 5, 2010

5. Retail Music Market Share
19% 15%
Source: NPD Group
Monday, July 5, 2010

6. iTunes Application Store
NOW (almost) FUTURE?
Monday, July 5, 2010

7. Fundamentally Different Audience
Monday, July 5, 2010

8. 2) From Game To Product
Monday, July 5, 2010

9. Price Points That Matter
• $40
• $20
• $0.99
• FREE (freetoplay.biz)
Monday, July 5, 2010

10. Gamecasts
- Episodic Content
- À la carte
Monday, July 5, 2010

11. 3) Call To Action
Monday, July 5, 2010

12. “If games are to become more than mere entertainment, they
will need to use the fundamentals of gameplay -- giving
players challenges to work through and choices to make -- in
entirely new ways. The forumula followed by virtually all
games is a steady progression on toward victory: you
accomplish tasks until you win. Halo 3, for all its flawless
polish, does not aspire to anything more. It does not succeed
as a work of art because it does not even try. ...”
Daniel Radosh. The Playʼs the Thing. New York Times. Published: September 28, 2007.
Monday, July 5, 2010

13. “ ... Like cinema, games will need to embrace the
dynamics of failure, tragedy, comedy and romance.
They will need to stop pandering to the playerʼs desire
for mastery in favor of enhancing the playerʼs emotional
and intellectual life.”
Daniel Radosh. The Playʼs the Thing. New York Times. Published: September 28, 2007.
Monday, July 5, 2010

14. Translation: I Donʼt Give A Shit
Monday, July 5, 2010

15. Passage: Memento Mori
Jason Rohrer, Arthouse Games
Monday, July 5, 2010

16. Monday, July 5, 2010

17. Summary
• The market size will be huge but different
• Make games that are digestible for iPhone users
• Stop Making Bullshit
http://parveenkaler.com
Monday, July 5, 2010