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we’re all designers
paul klipp
kanbanery.com
The year is 2008
an exciting startup launches
Suddenly, it’s possible to use a mobile phone to:
• “check in” at a bar, pub...
this slide intentionally left blank
This slide
intentionally left
with a guinea pig
A/B testing is terrific for choosing between
simple options
Sorry, Lucek :(
Version B consistently beats the control
by almost 4%
“If you cannot
measure it, when you
cannot express it in
numbers, your
knowledge is of a
meagre and
unsatisfactory kind.”
...
and again with the guinea pig
Kodak invented the first
digital camera in 1972
They knew a revolution was coming
But, they assumed the purpose of the camera was to put pictures on the wall
Thank you to Tricia Wang for this story
design-led
research-led
expert
mindset
participatory
mindset
validate $$$
discover $
us them
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
A/B
Testing
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
A/B
Testing
T...
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
A/B
Testing
T...
CC BY 2.0 Rosenfeld Media
In person
Remote
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
A/B
Testing
E...
CC BY 2.0 Rosenfeld Media
card sorting
CC BY 2.0 Rosenfeld Media
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
...
paper
digital
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us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
...
CC BY 2.0 Rosenfeld Media
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
...
https://www.flickr.com/photos/cannedtuna (CC BY-NC-ND 2.0)
I’m 57 years
old and I’m
Director
Comercial for
a big company
in Colombia
26 year old marketing project
manager in the hig...
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
...
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
...
because context matters
go to them
validate $$$
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us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
...
https://www.flickr.com/photos/ant_3000/ (CC BY-NC-ND 2.0)
validate $$$
discover $
us them
tools for finding ideas
tools for improving ideas
tools for validating ideas
Card
Sorting
...
please look at me when I’m talking to you
where ideas come fromHiPPO - Highest Paid Person in the Office
www.flickr.com/photos/vegaseddie (CC BY 2.0)
just because cats get too much attention already
www.flickr.com/photos/giuvanpelt (CC BY-NC-ND 2.0)
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
We're all designers
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We're all designers

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These are the slides for a talk I'm preparing that is intended to introduce software developers to UX design tools so that they can better understand how their designers collect and use qualitative data and so they can participate more fully in the UX design process.

Publié dans : Logiciels
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We're all designers

  1. 1. we’re all designers paul klipp kanbanery.com
  2. 2. The year is 2008 an exciting startup launches Suddenly, it’s possible to use a mobile phone to: • “check in” at a bar, pub, restaurant • let your friends know where you are • find great new places based on friends’ recommendations • find tips left by others like the best dessert or the wifi password
  3. 3. this slide intentionally left blank
  4. 4. This slide intentionally left with a guinea pig
  5. 5. A/B testing is terrific for choosing between simple options Sorry, Lucek :(
  6. 6. Version B consistently beats the control by almost 4%
  7. 7. “If you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.” -Lord Kelvin
  8. 8. and again with the guinea pig
  9. 9. Kodak invented the first digital camera in 1972 They knew a revolution was coming
  10. 10. But, they assumed the purpose of the camera was to put pictures on the wall Thank you to Tricia Wang for this story
  11. 11. design-led research-led expert mindset participatory mindset
  12. 12. validate $$$ discover $ us them
  13. 13. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas
  14. 14. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas A/B Testing
  15. 15. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas A/B Testing Traffic Analysis
  16. 16. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas A/B Testing Traffic Analysis User Surveys
  17. 17. CC BY 2.0 Rosenfeld Media In person Remote
  18. 18. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas A/B Testing Eye Tracking Usability Testing Traffic Analysis User Surveys
  19. 19. CC BY 2.0 Rosenfeld Media card sorting
  20. 20. CC BY 2.0 Rosenfeld Media
  21. 21. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas Card Sorting A/B Testing Eye Tracking Usability Testing Traffic Analysis User Surveys
  22. 22. paper digital
  23. 23. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas Card Sorting A/B Testing Prototypes Eye Tracking Usability Testing Traffic Analysis User Surveys
  24. 24. CC BY 2.0 Rosenfeld Media
  25. 25. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas Card Sorting A/B Testing Prototypes Eye Tracking Usability Testing Client Interviews Traffic Analysis User Surveys
  26. 26. https://www.flickr.com/photos/cannedtuna (CC BY-NC-ND 2.0)
  27. 27. I’m 57 years old and I’m Director Comercial for a big company in Colombia 26 year old marketing project manager in the high tech industry I am a Senior Component Engineer who likes to stay fit. 49 year old CEO of a Financial Securities Firm I  am  26,  I  am   French,  lives  in   Germany,  I  am  a   Ruby  Developer I'm 25 year old UX Designer who likes reading and watching movies. 56 Owner of a big dental practice Director of Finance into Crossfit 28 year old beautiful, African, God-fearing girl I am a photography and music lover I not write english very good Male, white, 39, fat, balding, wearing a big bang theory tshirt.
  28. 28. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas Card Sorting A/B Testing Prototypes Eye Tracking Usability Testing Personas Client Interviews Traffic Analysis User Surveys
  29. 29. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas Card Sorting A/B Testing Prototypes Eye Tracking Usability Testing Personas Competitor Analysis Client Interviews Traffic Analysis User Surveys
  30. 30. because context matters go to them
  31. 31. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas Card Sorting A/B Testing Ethnographic Interviews Prototypes Eye Tracking Usability Testing Personas Competitor Analysis Client Interviews Traffic Analysis User Surveys
  32. 32. https://www.flickr.com/photos/ant_3000/ (CC BY-NC-ND 2.0)
  33. 33. validate $$$ discover $ us them tools for finding ideas tools for improving ideas tools for validating ideas Card Sorting A/B Testing Ethnographic Interviews Prototypes Eye Tracking Usability Testing Personas Behavior Logging “diary study" Competitor Analysis Client Interviews Traffic Analysis User Surveys
  34. 34. please look at me when I’m talking to you
  35. 35. where ideas come fromHiPPO - Highest Paid Person in the Office
  36. 36. www.flickr.com/photos/vegaseddie (CC BY 2.0)
  37. 37. just because cats get too much attention already www.flickr.com/photos/giuvanpelt (CC BY-NC-ND 2.0)

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