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Mobile study
- 2. Look for consumer electronics at home, technology products (computers, laptops, etc.)
- 3. Other appliances – look for products where there are lots of styling alternatives and ask “how did you decide on this particular model?”
- 6. Do you have this mobile phone with you at all times?
- 14. After buying this phone? What did you do? Who setup this phone? Can you share your experience?
- 15. When you purchased this phone and brought it home (initial exploration)? What did you do?
- 17. What are the most frequently used features (list min. 5)?
- 32. Is this your first Phone ( how often do you change your phone and why)
- 33. Could you share your purchase experience? What made you choose this particular phone/model? (Brand Loyalty, Features etc.,)
- 36. Do you feel you miss out on any cell phone accessory that would optimize your
![DISCUSSION GUIDE<br />Introduction: Hello, Thank you for your participation - 5 mins<br />We are a team of researchers and we are here to talk to you about yourself, your lifestyle as well as your Mobile phone usage, (specifically related to “work”. Explain “work”<br />Audio Recording:<br />We will be recording this interview so that we can review it again at a later date. This recording is for internal purposes only and will not be shared with 3rd parties outside of our company. We will also be taking photos of different areas of your home. These are also for internal purposes only. Is it ok if I start recording now?<br />Session outline & timeline:<br />This interview will take approximately 2.5 hours. Any questions?<br />Warm-up: - 15 mins<br />Let’s start by having you tell us a little about yourself. (work, family)<br />What about hobbies, interests, volunteer work?<br />Are you currently learning any new skills, hobbies, etc. right now?<br />What do you like to do for fun/entertainment?<br />In one sentence, how would you describe your life right now?<br />Have there been any major changes in your life recently? (probe for life stages)<br />(Their views on--- what roles does technology have in their lives<br />-- what roles does mobile tech have…)<br />Day in the Life – 30 mins<br />Take us through a typical day for you – from the time you get up in the morning until you go to bed at night. Please tell us the details of your day including where you are, who you’re with, and what you are doing on a typical day. (Your thoughts on why do something in a particular way etc)<br />(---- PROBE – what, where, when, who, why (the 5 Ws) – what also includes how !!!<br />---- PROBE presence or absence of cell phone in comparison to other technologies), <br />--- Note any “work” type things to probe later… e.g. need to get the kids lunch boxes ready in time, need to provide them variety, need to see that it is a healthy diet… need to schedule delivery etc..)<br />--- Note in house, during commute, at a different location usage patterns<br />--- Note social patterns, communications, dependence etc…<br />How does this change for different days of week or on weekends?<br />What’s the biggest challenge you face on a daily basis? <br />Can you think of anything that frustrates you on a daily basis?<br />What is the best part of your day?<br /> “If I had more time, I would love to…”<br /> “If I could delegate or outsource one task/responsibility, it would be…”<br />Can you think of any products or services that really feel like they have been designed with YOU in mind? (…”Something where you say ‘Wow, that was designed for me!’) – SHOULD Move this to a later part?<br />Technology and Technology usage map – 1 hour<br />,[object Object],What’s your least favorite technology/device/product?<br />Do you have a cell phone? Can we see it? Besides, making phone calls, wha types of things do you do with it?<br />How many phones do you have in your family? <br />Usage/Context ( talk to other members present about usage) <br />(THIS is where we can cross check with what they told us in the screener)<br />THIS is where we should do the mobile phone section from below…<br />Do you have home phone service? Who uses it? <br />How do you decide on new products? What is your role? <br />Where do you typically go to shop for and purchase home/consumer products (at which retail stores)? Why there?<br />Do you have internet service here? Wired/wireless<br />This is where we should do the internet service part below…<br /> (Ask for home tour ---- to explore what technology is used where, when etc… as you tour ask questions on interaction issues, convergence or diverengce possibilities (e.g. if there is a VCR with alarm clock, would they have liked the alarm clock not included in the VCR etc.))<br />Do the home tour here ---pull the section from below<br />Ask questions such as Are there any technology products you are currently considering to buy?<br />Communication – Staying in touch with family & friends - 20 mins<br />Tell us about the different ways that you communicate and stay in touch with your family and friends<br />Probe for family vs. friends<br />Probe for near vs. far away friends/family<br />Probe for both physical vs. digital methods: phone, email, Facebook (or other social networking sites), SMS, MMS, Video conferencing, etc. <br />How do you share information with family & friends? <br />Probe for text messaging via mobile phone, MMS, calls, email etc.<br />What kinds of things do you share with them?<br />Probe for items and information: photos, news articles, virtual gifts, MP3s, status updates, videos, blogs, twitter, calendars.<br />Home Tour – 20 mins<br />Let’s now do a tour of the main living spaces in your home as well as the inner space (bedroom, kitchen etc.,) Take pictures<br />,[object Object]](https://image.slidesharecdn.com/mobilestudy-100805012617-phpapp02/85/Mobile-study-1-320.jpg)
