A presentation we gave at DigitalDays event organized by PublicStores in Athens on Social Media case studies

1. SocialMedia
Marke-ng
The
story

2. Panos
Kontopoulos
Managing Director, Wedia
30% Technical
30% Management
40% Marketing
+
100% Digital and Social
Books I am reading

3. Technology
and
Internet
have
changed
the
way
humans
communicate,
professionally
and
socially

4. We
are
spending
an
increasing
:me
of
our
lives
online,
producing
and
consuming
digital
content,
using
online
services

5. There
is
a
fundamental
shi;
in
the
way
people
research,
buy
products
and
services
and
become
loyal
to
a
company
or
a
brand

6. “Old”
Consumer
Journey

7. New
Consumer
Journey

8. New
Consumer
Journey

9. Word
of
mouth
plays
a
significant
role
during
our
decision
process

11. New
capabili-es,
prac-ces
and
tools
need
to
be
invented
and
u:lized
in
digital
marke:ng
to
support
new
customer
journey

13. We
are
here
to
help
:-­‐)
Strategy
Consul:ng
Design
Technical
Marke:ng
services
Online
Strategy
Web
Design
Web
Development
Mobile
Development
Social
Media
Marke:ng
Search
Engine
Marke:ng
Direct
Marke:ng
Display
Adver:sing
Inbound
Marke:ng

14. Social
Media
Strategy
having
fun
informing
suppor:ng
crowd
sourcing
promo:ng
/
selling

15. Goals
please!
increase
fan
base
engagement
level
response
:me
incoming
traffic
posi:ve
sen:ment

16. and
Execu:on
Tac:cs
produce
content
based on
editorial
calendar
publish
content
based on
engagement
statistics
promote
content
through
available
channels
ride and
extend
above the
line
campaigns
monitor,
identify and
engage
with
community
increase
community
base for
future
actions
analyze,
report and
adjust
continuously

27. 12
months
211.000
fans
2.500
Euros
8
engagement
ac:vi:es
1
dedicated
journalist
Support
by
gazzeWa
team
25%
share
in
traffic

28. 60.000
entries

29. 20.000
entries

30. 30.000
entries

31. 8.000
entries
2
pages
engagement!

33. •
•
•
•
•
•
•
•
•
•
Daily
updated
magazine
Many
roles
and
people
involved
PR
policies
should
be
considered
Organic
reach
is
low
Traffic
genera:on
is
valuable
24x7
monitoring
required
Strong
technical
skills
required
B2C
mainly
oriented
Sales
are
difficult
to
come
Mone:za:on
remains
the
holy
grail

34. Gamifica:on
could
be
the
answer
for
B2C

35. Inbound
Marke:ng
IS
the
answer
for
B2B