Start with story of EBCRS, Talk about community building vs. tech evangelism
Show www.soitis.org screenshot
Show linked screenshot of Vatican Website: http://www.vatican.va/phome_en.htm Show linked screenshot of Agape Live website: http://www.agapelive.com/
Talk about text tithing, etc. in africa
Listen through surveys, pulling younger folks aside, forming a diverse task group (led by the right people), even searching on the web (howsocial, Google analytics, etc)