1. 00 XXX 2014
UX for Connected
Vehicles
Kevin McCullagh
February 2016

2. We help companies work out
what to do next with their products
...and why

4. Core message
Where’s the future value?
Infotainment
Driver assistance
Insurance data
Vehicle health

5. Peak of inflated Expectations
Slope of enlightenment
Plateau of productivity
Time
Visibility
Technology trigger
Trough of disillusionment
Source: Gartner
Hype cycle
Warped lens

6. Valley of oblivionRavine of
demise
Time
Visibility
Peak of inflated Expectations
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
Technology trigger
Valley of oblivion

7. Technology is not inevitable

8. 33%don’t use their head-up display
Source: Automakers Spending Billions on Technologies That Many Consumers Don’t Use, J.D. Power, August 2015

9. What excites us,
often doesn’t
convert into
mass adoption

10. Human
factor

11. Drivers are already
facing information
overload
17,000Call-outs to the UK’s AA breakdown
service per month from drivers baffled
by unfamiliar warning lights
Source: The AA, September 2015

12. Handsfree doesn’t
mean safe
Reduction in reaction times
56%using a hand-held phone
46%using a hands-free phone
18% after drinking the legal limit of alcohol
Source: RAC & Transport Research Laboratory, 2008

13. 35%said they ignored parking assist
Source: Automakers Spending Billions on Technologies That Many Consumers Don’t Use, J.D. Power, August 2015

14. Sociology before
technology

15. Phone
factor

16. Slide 16Section
Core message‘People want the
displays on the
vehicle to look
just like those
on their phone.’
Tim Yeardon, Visteon
Source: ‘Ask the Experts, ‘ www.cardesignnews.com, August 2015

17. 60%of Chinese consumers said they would be willing
to switch car manufacturer if it offered full access
to their applications, data and media
Source: McKinsey Connectivity and autonomous Driving Consumer Survey 2015

18. Ford is enabling third party
apps through SYNC

19. Less
UI

20. The answer is not
more screens
#SiliconValleyDoesn’tHaveAllTheAnswers

21. More natural interactions

23. More visceral interactions
Source: Jaguar Land Rover Bike Sense. Seat shoulder taps the rings a bicycle bell if it senses a cyclist near the car
and Door handles ‘buzz’ to prevent doors being opened into the path of bikes

24. Contextual
awareness
Computers
shouldn’t ask
questions they
should be able
to work out
themselves

25. Mixed
economy

26. Core message
‘Banishing the car from urban
areas is becoming a common
trend in many European cities.’
Jack Stewart, BBC Future news, February 2014

27. Richer mobility
service ecosystem
New mobility modes
Multi-modal apps
Seamless payments
2003
London congestion
charging begins
2004
ZipCar
launches
1980s
High occupancy vehicle
lanes in the USA
1982
Athens Ring
Odd/Even system
2014
London congestion nears
pre-charging levels
2020
Paris to ban
diesel cars
2010
Boris Bike
scheme launched
2034
Hamburg to ban
cars from centre
2030
Helsinki eliminates
private-car ownership
2040
DfT expects 25%
increase in traffic
since 2015
Squeeze on car use
Higher parking costs
Congestion charging
Lower speed limits
Traffic-calming measures
Stricter emission laws
No-car developments
Limited car zones
More car deterrents
and alternatives

28. Source:
Mobility map
2km1km 5km 10km 15km+
Costandconvenience
(Price / Comfort / Flexibility / Speed)
Bus
Scooter
Tram
Taxi
Minicab
Walk
Luxury
chauffeur
Metro
Bike
Typical urban
journey length
Private car
Dynamic minibus
Uses data to determine
routes and offer point
to point pick-ups and
drop-offs, e.g. Bridj
Mobility services
Hailable
mini cab
Mini cab that can be hailed
with an app, e.g. Uber
Action
zone
Motorbike
Multi-
modal
payment
Taxi
hailing
apps
Parking
services
Multi-
modal
planner
Navigation
P2P
car sharing
Car owners rent their
cars directly to other
consumers, e.g. RelayRides
Free-
floating
car sharing
Cars are collected from and
returned to, any parking
space within a pre-defined
area, e.g. DriveNow
Shared
Scooter
Shared
bike
Micro
car sharing
For smaller (typically 3-5)
pre-determined groups
of users, e.g. Audi Unite
Point-to-point
car sharing Back-to-base
car sharing
e-bike
Bicycle with integrated
electrical motor for
propulsion, e.g. GoCycle

29. Tallin experiment
City gave its 430,000 residents free
access to public transport in an attempt
to get cars off the road, decrease
congestion and make the city more
accessible to low-income residents.
+1.2%increase in demand for the service overall

30. Car sales at all time high
UK car sales hit all time record levels in 2015
Source: SMMT, 2015
1.75m
2007 2009 2011 2013 2015
1.85m
1.95m
2.05m
2.15m
2.25m
2.35m
2.45m
2.55m
2.65m
+57%Forecasted rise in global
car sales by 2030
Source: Euromonitor, 2015

31. 2025
Change
Less diesel, more petrol hybrid
Less pollution, more congestion
More driver-assist technologies
Apple and Google will
own Infotainment
Continuity
Private ownership will remain
the dominant model
Slow growth of EVs, predominantly
in city centre car clubs
Driverless cars will be just
around corner...

32. We join the dots
@kevinmccull
www.plan.london