In this session Mauricio O´Brien from Platoniq introduces the audience to crowdfunding as an alternative funding strategy for cultural heritage projects. We will warm up with a first-hand story of Europeana and our partner Platoniq about the experiences with Platoniq’s crowdfunding platform Goteo.org, with special focus on cultural projects. Then, together, we will: • Discuss where and how crowdfunding bring most value, e.g., suitable types of projects and main benefits • Identify risks and barriers for implementation and how to overcome them, e.g., how to design a successful crowd-funding campaign • Share plans for such projects in 2015 and list help and partners

1. #CROWDFUNDING
made easy
#DISH2015, Rotterdam 08/12/2015
@goteofunding

3. How crowdfunding can help
bring our cultural heritage
out of the closed, controlled
spaces of state protection
and private patronage.

4. Art is the soul of society. It helps us understand our
world, connect cultures and generations, and relate
better to ourselves and our communities.
VanGoYourself encourages galleries and museums to
be open, playful and innovative with their
collections and resources.
VanGoYourself
@goteofunding
Tired of just looking
at Paintings?
Rembrandt'sNightWatchrecreatedbyKennisland/CCBY2.0
Support engagement
with art and open
licenses, get great
rewards
Support the
crowdfunding campaign
At the heart of Europeana Beacon is a mobile
app that uses iBeacon technology to let users to
discover local culture in new and immersive
ways, and gives local landmarks the chance to
speak for themselves!
Europeana Beacon
@goteofunding
Europeana
Beacon Visit new places and discover
all the hidden treasures, maybe
even ones that locals don't
know about.
Support the
crowdfunding campaign

5. The heritage of
tomorrow,
financed and
curated by the
Crowd?

6. Collective cooperation, attention
and trust by people who network
and pool their money, via the
Internet, to support efforts initiated
by other people or organizations
CROWDFUNDING

7. FINANCING
COMMUNITY COMUNICATION
TEAM
Goals Rewards
Diagrama from “Crowdfunding Sherpas”,
Francesc Balaguer

8. FINANCING
COMMUNITY COMUNICATION
TEAM
Goals Rewards
+Impact +Collective
returns
Diagrama from “Crowdfunding Sherpas”,
Francesc Balaguer

9. Projects that in the 1st week manage to get the 30%
have 90% chances of obtaining the 100%

12. PROJECT NEEDS
REWARDS
LICENSES
TASKSMONEY INFRASTRUCTURE MATERIALS GOODS
Digital Code Manuals
Products
Design
archives
MoneyServices
XOLN RED ABIERTA,
LIBRE Y
NEUTRAL
Infrastructure

13. BRINGING EFFICIENCY TO PUBLIC AND CORPORATE SOCIAL RESPONSIBILITY FUNDING

14. Individuals or teams
that are hopeful and
capable to transmit
trust as to succeed
in the project
Have a good
presentation for the
project. Charming by
transparency
and closeness of
their message
Maintaining fluid
information and
advances. Care about
the co-financers (they
“participate” as much
as they “invest”)
Has set concrete goals,
ones that are tangible
(with timings, results…)
Rewards, collective
returns and incentives:
teasers, testers, merchandising,
access to products or services,
privileged information or
technical assistance
If it’s a long term
project, it must establish
intermediate phases
achieving results that
prove the quality of
the project
Successful projects in 6 steps:

15. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Heritage is not
a gadget

16. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Heritage is not
a product

17. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Heritage is
a commons

18. transforming it into a community!
Main objectives
of a project &
crowdfunding?
Working with your audience by…

19. transforming it into a community!
Main objectives
of a project &
crowdfunding?

20. ALERT!!!
Identify
the risks!
$€??
Team
Goals
Rewards

21. What happened in VanGoYourself…

22. What happened in VanGoYourself…

23. What happened in VanGoYourself…

24. - For a neighborhood: https://goteo.org/project/hormiga-mutantea - Evento / festival: https://goteo.org/project/keroxen12
- Collective Research: https://goteo.org/project/copylove - Promoting “Archive” culture: https://goteo.org/project/archivo-contra-la-pared
[cultural]Projects

25. How many
of you have done
a crowdfunding
campaign?

26. Do you have
plans on doing
one?
or what do you fear
upon a campaign?

27. Which would be
the key points to
take into account to
be successful?

28. There’s chances to engage with the institution users by make them participate in Workshops

29. Be open!
mauricio@goteo.org