A talk by Olivier Schulbaum at Europeana Creative Culture Jam 2015, Austrian National Library, July 9-10, 2015. The doors of the galleries, libraries, archives and museums have now opened wider, and the keys to the glass cases are increasingly in reach of anyone with an interest in participating. Will the crowd begin to bring more social innovation to the long-term planning required to determine the future of our cultural heritage? It’s best not to think of this trend as “crowdsourcing”, but rather as citizen participation, even “citizen curation”. Ultimately, the question becomes: will future heritage be financed and co-curated by the crowd?

1. DIGITAL
CROWD
HERITAGE

2. How crowdfunding can
help bring our cultural
heritage out of the closed,
controlled spaces of state
protection and private
patronage.

7. Electric Objects: Change your artwork as often as you want right from your phone.

8. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
The heritage of
tomorrow,
financed and
curated by the
Crowd?

9. The technology we use and the management of information have
changed radically
Roman Abacus Modern Computer
Today2000 years ago
First portable calculating device for engineers,
merchants and presumably tax collectors. It greatly
reduced the time needed to perform the basic
operations of Roman arithmetic using Roman
numerals.

10. We see how businesses, public administration, universities,
museums, libraries and private collections are organised
Line-and-Staff Organization
Today
CEO
Gen. Mgr
Production
Gen. Mgr
R&D
Gen. Mgr
Fin./Adm.
Dir.
A
Dir
11
Dir.
1
Mgr.
Mgr.
Mgr.
AdvisorStaff
Asst. Asst.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Dir
B
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Dir
C
Princ.
Princ.
Princ.
Dir.
E
Princ.
Princ.
Princ.
Dir.
D
Princ.
Princ.
Princ.
Dir
3
Princ.
Princ.
Princ.
Dir
2
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Gen. Mgr
Marketing
Dir
BB
Dir.
AA
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Mgr.
Princ.
Princ.
Princ.
Asst.
Dir
22
Contr
Contr
Contr
Contr
Proc
Proc
Contr
Proc
Proc
Proc
Mgr.
Mgr.
Mgr.

11. What about 2000 years ago?
Roman Army Legion
2000 years ago
LegatusLegatus
Tribun
Legion
Tribun
Legion
Tribun
Legion
Tribun
Legion
Tribun
Auxilia
Tribun
Auxilia
Cent.
Cohort
AlaCent.
Cohort
Cent.
Cent.
Cent.
Primus
Pilus
Tribunae
Optio Optio
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Manip.
Manip.
Manip.
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Tribun
Legion
Tribun
Legion
Cent.
Cohort
Cent.
Cohort
Cent.
Cent.
Cent.
Cent.
Cent.
Cent.
Manip.
Manip.
Manip.
Optio
Num.
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Turmae
Cent.
Cent.
Cent.

12. SORRY, WE ARE

13. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
2 challenges: bring collections
out there and open up the
institutions

14. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Putting the Crowd
in the picture!

16. Collective cooperation, attention
and trust by people who network
and pool their money, via the
Internet, to support efforts
initiated by other people or
organizations
CROWDFUNDING

17. Mi proyecto!
Mi meta!
Mínimo
http://www.goteo.org
Óptimo

18. Mi proyecto!
Mi meta!
Mínimo
http://www.goteo.org
Óptimo

19. Mi proyecto!
Mi meta!
Mínimo
http://www.goteo.org
Óptimo

20. CROWD FOR GOOD!
EL RETORNO SOCIAL
POSITIVO
@goteofunding
WHERE IS THE LIMIT BEETWEEN CROWDFUNDING, PRESELLING AND CROWDCAPITALISM
WARNING

21. CROWDFUNDING VS PRESELLING?
WHERE IS THE LIMIT BEETWEEN CROWDFUNDING, PRESELLING AND CROWDCAPITALISM
WARNING

22. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Heritage is not a
gadget

23. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Heritage is not a
product

24. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Heritage is a
commons

25. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Crowdfunding
compatible with
Crowdbenefits?

26. #LEARNBYFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY

27. CROWDFUNDING WORKSHOP. CO-DESIGN WITH THE COMMUNITY

29. OPEN
PROJECT
PROVIDES ECONOMICAL
OPORTUNITIES TO OTHERS
SHARE KNOWLEDGE
PROMOTE EDUCATION
GIVE ACCESS
TO ARCHIVES
CREATE COMMUNITY
SOCIAL CAPITAL
INDIVIDUAL REWARDS
SOCIALRENTABILITY
COLLECTIVE INCENTIVES
5€ 20€ 50€ 150€ 500€ 1000€
+
WE NEED TO RETHINK THE IDEA OF REWARDS!

30. WE NEED TO RETHINK THE IDEA OF REWARDS!
DO IT COMMONS
OPEN
PROJECT
CREATE ECONOMIC
OPPORTUNITIES FOR OTHERS
SHARE KNOWLEDGE
PROMOTE LEARNING
GIVE ACCESS
TO FILES
CREATE COMMUNITY,
SOCIAL CAPITAL
SOCIALRETURN
COLLECTIVE INCENTIVES

31. My project!
My goal!
Looking for
A Van
Translator
Scanner
Computer
server
Minimum
http://www.goteo.org
Optimum

32. My project!
My goal!
Looking for
A Van
Translator
Scanner
Computer
server
Minimum
http://www.goteo.org
Optimum
Hello!
I can TRANSLATE your texts in my free time

33. My project!
My goal!
Looking for
A Van
Translator
Scanner
Computer
server
Minimum
http://www.goteo.org
Optimum

34. An opensource standard
for Crowdfunding +
Crowdsourcing
THEN WE CAME UP WITH...

35. PROJECT NEEDS
REWARDS
LICENSES
TASKSMONEY INFRASTRUCTURE MATERIALS GOODS
Digital Code Manuals
Products
Design
archives
MoneyServices
XOLN RED ABIERTA,
LIBRE Y
NEUTRAL
Infrastructure

39. Art is the soul of society. It helps us understand our
world, connect cultures and generations, and relate
better to ourselves and our communities.
VanGoYourself encourages galleries and museums to
be open, playful and innovative with their
collections and resources.
VanGoYourself
@goteofunding
Tired of just looking
at Paintings?
Rembrandt'sNightWatchrecreatedbyKennisland/CCBY2.0
Support engagement
with art and open
licenses, get great
rewards
Support the
crowdfunding campaign
At the heart of Europeana Beacon is a mobile
app that uses iBeacon technology to let users to
discover local culture in new and immersive
ways, and gives local landmarks the chance to
speak for themselves!
Europeana Beacon
@goteofunding
Europeana
Beacon Visit new places and discover
all the hidden treasures, maybe
even ones that locals don't
know about.
Support the
crowdfunding campaign

40. PARTNERING WITH LOCAL GOVERNMENTS; CITY COUNCILS; UNIVERSITIES, SOCIAL BANKS...

41. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
The Crowd as
“Emergency
Responders” - social
awareness and
reaction, but where is
the urgency in Digital
Heritage?

42. ABRIR SUS PROYECTOS
PARA EL BENEFICIO DE TODOS
Let’s make Digital
Heritage Vibrant

43. Let’s share
impact!
olivier@goteo.org
@goteofunding