Product Management model to go about identifying android applications that are worthy of pursuing, analyzes and draws conclusion from leading android apps like Google Goggles, Netflix, Mint.com, Bookmyshow etc, helps plan a roadmap, designing the user experience, building viral loops and Viral DNA’s and finally do a zero budget launch.
10. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 3
11. Offering Awareness Netflix - Instantly watch TV shows & movies streaming on your android device. 1,000,000 - 5,000,000 4
12. Offering Awareness Qik - Capture special or spontaneous moments on video using your mobile phone. 1,000,000 - 5,000,000 5
14. Offering Awareness What VALUE will our app offer to our users? Define:Value The usefulness of something considered in respect of a particular purpose Some more examples Angry Birds – Interactive and Intuitive Fun on Mobile Weather Channel – Real-time weather conditions, local forecasts and severe weather alerts on the move Astro File Manager – Organize, Delete, Move files on your Android device Barcode Reader - Scan barcodes on products then look up prices and reviews on your mobile 7
15. Offering Awareness What is not VALUE? Real-time details Cool graphics Cloud Computing “Hi-Fi” Algorithms Etc., Value decides the PRODUCT-MARKET Fit. 8
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18. Mobile apps – Android, iPhone, Bada, WinMo, Symbian etc
23. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 9
24. Morphological Analysis A procedure used for Shortlisting Features My App has this feature. My App can also do this. My App My App My App also has this feature. My App also has this feature. My App also has this feature. My App also has this feature. My App also has this feature. My App also has this feature. My App also has this feature. So, What should the App really do? 10
26. Morphological Analysis - Example Offering - Must have writing accessory for the business professional. Time to Decide – 1 Hour Features Requirements 12
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29. Mobile apps – Android, iPhone, Bada, WinMo, Symbian etc
34. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 13
36. Designing User Experience App must be Useful (Value) and To the point Intuitive (No learning curve) Ovoid Existing Obstacles and Ease Bottlenecks Easily Accessible Credible and Trust worthy Predictable Self Learning (Recommendations) i.e. minimum of bullshit and a maximum of "get the job done." Don Norman says, “The essence of experience design is people’s memory. Every interaction contains good and bad, but it’s the final impression that matters” Hans Hoffmann says “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” 15
37. Designing User Experience Two BIG Questions to ask ourselves. Will females like it? What bottle necks that existing or competitor apps have are eased? Google Sky Google Goggles Some more examples 16
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40. Mobile apps – Android, iPhone, Bada, WinMo, Symbian etc
45. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 17
54. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 19
56. Viral Loops Virility is built in the DNA of the product. Not Limited to Social Networks like FB, Twitter,etc Friends and Network are built into the Experience and Value. myBantu 21
57. Viral Loops Compelling value for sharing Overcomes privacy concern Simple integration with existing contacts: local address book, Facebook, Linkedin, etc. Low transaction friction to share Low transaction friction to sign up Embedding in App’s Core Conversion Viral Media Platform Funnel Optimization Email Social Networks like Facebook, Twitter, LinkedIn, etc. Blogs and RSS Feeds Mobile Scaling Plan B or “Ask” Model Designing a Viral Loop 22
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60. Mobile apps – Android, iPhone, Bada, WinMo, Symbian etc
65. RewardingTune In Zero Budget Launch Proto types Private Releases Beta Programs Social Media Feedback Critical Mass Acquisition Others Investments | Building a Team | Industry & Competition | Building the Ecosystem | Product Life Cycle | Change Management | Discontinuation 23
66. Zero* Budget Marketing Elements to consider Website SEO Google Adwords Facebook Advertisments Blogging Facebook Page Tweets News letters White papers Article Submissions Directory Listing Social Bookmarking …. Elements to consider Value to the user Viral Loops Company Blog Website with Page Markups Examples * Minimal Budget and Not Zero Budget 24
![Product Management for Android Apps ,[object Object],23 July 2011, The Blr Android Group 1](https://image.slidesharecdn.com/productmanagementforandroidapps-110727012529-phpapp01/85/Product-management-for-Android-Apps-1-320.jpg)
