Navy Brand Brief To Navy Times November 2009
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Navy Brand Brief To Navy Times November 2009
- 1. 17 NOV 2009
- 6. The Audiences Great for recruiting today’s youth Motivating for the Fleet and Veterans Understood by the American People Strong for Multicultural Audiences
- 8. ARTICULATING THE NAVY BRAND CAMPBELL-EWALD | GLOBALHUE | GOLINHARRIS | ACCENTMARKETING
- 10. Global Graphic NEED TO CHANGE COLOR OF STARS
- 11. FORWARD PRESENCE
- 14. DETERRENCE
- 16. SEA CONTROL
- 17. Sea Control
- 19. POWER PROJECTION
- 21. Power Projection
- 25. HUMANITARIAN & DISASTER RELIEF
- 34. CREATIVE RESEARCH CAMPBELL-EWALD | GLOBALHUE | GOLINHARRIS | ACCENTMARKETING
- 38. THANK YOU CAMPBELL-EWALD | GLOBALHUE | GOLINHARRIS | ACCENTMARKETING
Notes de l'éditeur
- But, the Navy has the toughest job, they execute the six steps of the Maritime Strategy: from PREVENT, DETERRENCE, DEFENDING, LIMITING, AND WINNING, all along partnering with the other services, pre- and post- boom, nationally, and internationally. It occupies all dimensions and has the biggest footprint, so to speak.
- This is how you have articulated the mission: What the Navy does, as stated in the Maritime Strategy. (READ)
- So, take all of what the Navy does and encapsulate into a positioning that captures it all: (READ) The Navy is truly global in its protection of the world, as it is done 24/7, and this protection goes in both directions of BOOM.
- So, let’s tell the story of America’s Navy. As Kathleen said, it’s time to give it the credit, respect, and admiration that you deserve.
- Here’s an overview of the research that was done on the Creative that we’ve developed. The point is, we wouldn’t put it out there without testing it.
- And from the focus group participants themselves, some verbatims. (READ)
- And there were some very positive results regarding the TV ads (READ)