Brandon's talk on marketing for mobile games at the AT&T / Casual Connect Hackathon. Brandon Wu is the founder of Studio Pepwuper (http://www.pepwuper.com/) - an independent Game Studio based in Seattle.

1. Marketing
for Mobile Gaming Apps
AT&T / Casual Connect Hackathon - Mobile Gaming Apps
7/20/2012
Brandon Wu, Studio Pepwuper
http://www.pepwuper.com/
slide also available on: http://bit.ly/MoAppMKT @plinan

2. Hundreds of Thousands
of Mobile Games
my app
@plinan

3. “Doesn’t Work At All”
Natural Motion CEO
Torsten Reil
on Mobile Marketing & PR
@plinan

4. “...costs as high as $7 for $7!
acquiring users, up from
50 cents a year ago.”
1300%
increase
$0.50
- Gabe Leydon, Machine Zone 2011 2012
Cost of Acquisition (per player)
@plinan

5. Rovio
“Casual gamers
don't read reviews”
@plinan

6. Rovio
“Casual gamers
don't read reviews”
@plinan

7. App Store Discovery
“You can essentially double the number of
downloads by getting these (basic) things right.”*
Fruit Ninja
✓ Name (Search Friendly)
✓ Icon
✓ Screenshots
*- Torsten Reil @plinan

8. App Store Features
“good games can sell themselves... assuming they're
the type of thing that catches Apple's eye.”*
Be Unique “Apple isn't saying, 'right, where's the next Angry Birds?' They've
already got Angry Birds; another one doesn't do anything for them”
- Nathan Vella, Capy Games
Hardware Use hardware / OS features device makers are likely to want to
promote
Features
*- Mika Mobile, Zombieville, Battleheart @plinan

9. Word of Mouth
“the mobile game with the best chance of success is likely the
one in your head, and not a new version of the one currently
sitting on top of the best-seller chart.”*
Be Worth Talking About
(on social networks)
*- Capy Games, Sword & Sworcery @plinan

10. Marketing
for Mobile Gaming Apps
AT&T / Casual Connect Hackathon - Mobile Gaming Apps
7/20/2012
Brandon Wu, Studio Pepwuper Unity3D User Group Meetup
http://www.pepwuper.com/ http://www.meetup.com/seattle-unity3d
@plinan

11. Image and Photo Attributions
• http://www.flickr.com/photos/cristiano_betta/2909483129/
• http://www.gamesindustry.biz/articles/2012-06-27-mobile-games-marketing-doesnt-work-at-all-reil
• http://www.flickr.com/photos/davedehetre/4965139000/
• http://venturebeat.com/2012/04/01/gabriel-leydon-foresees-the-true-dominance-of-mobile-games-
coming-interview/
• http://www.flickr.com/photos/ricardoalvarez/351936779/
• http://www.flickr.com/photos/ajc1/5807619643/
• http://www.flickr.com/photos/guspim/4972857785/
• http://www.behance.net/gallery/The-Future/4503093