Social tv

LinkedTV
Television Linked To The Web

Social TV + Linked TV ?

Thomas Plotkowiak (HSG), 19.03.2012

LinkedTV 22/23.03 2012 Mons, Belgium

LinkedTV

About me

 About me

 Master in Computer Science and Economics
 Currently phD at University St. Gallen (Media Communications Management
Institute)
 My interests: Twitter, electronic social networks analysis and modeling,
diffusion of information

2 Social TV + Linked TV 11.10.2011, Kick-off Meeting

LinkedTV

Social TV + Linked TV

 Motivation
 Status Quo in TV
 Status Quo in Music
 Social TV
 Implementation Scenarios
 Conclusion and Discussion


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Motivation


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Watching TV back in the days


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Watching TV 10 years ago


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Watching TV today


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Things people do when they watch TV

Source: http://www.prweb.com/releases/2011/11/prweb8930949.htm
(Cable & Telecommunications Association for Marketing Interviews with 2000 participants, November 2011)


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Things people do when they watch TV

More Info under: http://www.frankwbaker.com/mediause.htm


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Watching together


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Top 5 „moments“ in Twitter


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Status Quo in TV


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Status Quo – What do I get right now

• High definition
• DVRs
• Video on Demand
• …?


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Why can‘t I…

• Friends
• … see what my friends are seeing right now?
• … see what my friends liked?
• … share a show with my friends?
• … co-view a show with my friends remotely?
• … talk to my friends about the show?

• Crowd
• … find shows that were recommended by people who liked the show I like?
• … find people who also liked that show?
• … talk to people who are watching the show right now and discuss it live?


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Social Music


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Social Music I


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Social Music II


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Social TV
Social TV was named one of the 10 most important emerging
technologies (2010 MIT Review)*

"Everyone says that social television will be big. I think it’s not
going to be big — it’s going to be huge“ (Ynon Kreiz CEO of
Endemol group)
* http://www.technologyreview.com/communications/25084/?a=f


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Social Context

 Socially Co-Watching a Show together
 Chill TV
 Google Hangouts
 Turnable FM
 …
Autor


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Social Distribution


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Social Analytics


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Iphone + Personalization + Social

 ShowYou
 Clickr
 Boxee
 … Status Quo in Music

SECOND SCREEN scenarios examples suitable for social TV

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Ipad + Pattern Recognition + Social

SECOND SCREEN scenarios examples suitable for social TV

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Implementation Scenarios


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Using existing social networks

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APIs
Existing Social Networks

Interest-based social networkReal-life social network


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Existing Person Social Networks

Person A follows (or is friend with) Person B


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Social Network Analyis of Networks

 Whole Networks
 Density, Clustering, …
 Application: Broadcasters can monitor user engagement
over time
 Communities
 Automatic detection, Homophily
 Application: Find clusters of users that have same interests
 Positions of Actors and their Centrality in the networks:
 Degree, Closeness, Betweeness, Eigenvector, Key Players, …
 Application: Find users from a users ego-network that might be highly
influential to the user and show content to the users
 Ties and their Strength
 Weak, Strong, …
 Application: Find friends that the user has a strong connection with and
preferentially show this content


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Application:

• Social Graph
• Share what you like with your friends
• What do my friends like?
• What did my friends watch?
• Enrich content with user comments

• SNA
• Algorithmically find communities among users based on ties
• Find „central“ actors,
• Use tie weight (e.g. strong ties) to emphasize certain events
• …


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Two-Mode-Networks

A „community“ of
viewers of a certain
show

29 Social TV + Linked TV
Person A follows Person B Person A has seenKick-off Meeting
11.10.2011,
movie X

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Application: Co-Viewing

• What do my friends say about this show right now?
• What do other‘s say about this show right now?


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„Show“-Networks

Those shows are similar
because they have been
seen by the same person


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Application: Collaborative Filtering


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“Recommendation”-Networks

Person A could be
interested in getting to
know person B
because they have
seen the same shows
also person A and
person B seem to have
the same taste

33 Person A follows PersonSocial TV + Linked TV
B Person A has seen movie XMeeting
11.10.2011, Kick-off

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Privacy Issues


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Privacy and Implementation Issues

 Existing Networks can be hooked up with existing API‘s
 For Facebook an LinkedTV App is needed to get user graph data
(who will build this app?)
 For Twitter no App is needed API can be accessed viw Oauth

 Using Social Networks instead of building an own one we can reduce
liability

 Simple functions are rather non critical:
 Showing content from friends
 Sharing and commenting content via social networks

 More Advanced functions can be seen as „intrusive“
 Getting the tie-strength between friends
 FindingAutor persons in the ego-network that potentially influence
central
the user


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Conclusions


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Conclusions

 Potential: TV generates the highest buzz on social networks, yet has
neglected this field totally. Currently TV does only scratch the potential of
user involvment and activation during their shows.

 Involvment: Social Networks, especially Twitter, are an impulse medium
where users communicate spontanously and unfiltered

 Analytics: The direct input allows TV broadcasters qualitative and
quantitative insights about their focus group

 Business Models: Social TV allows for new business models that have
not been possible before


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Thank you for your interest.

Questions and Discussion


Social tv

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