1. Consumer Electronics
Spotlight:
2015 Market Perspective

2. PlumChoice:
2015 Market Perspective
© PLUMCHOICE, INC. 20152
As always, the International Consumer Electronics Show gave us a glimpse of future
technologies. While some may be far off, others are already available – and thing
makers, thing sellers and service providers need to plan how they’ll secure
adoption and usage of these devices in their customer’s complex technology
environments.
Even with the overwhelming volume of new devices introduced at CES 2015, the
PlumChoice Technology Team spotted five key trends.
1. Connected Home grows and new interfaces are emerging
– The Connected Home was front and center with its own
dedicated show floor: 62 vendors exhibited in Tech West,
and others interspersed throughout CES. For the second
year running, Connected Home devices were hot, while
interfaces also grabbed the spotlight. The first Apple
HomeKit-enabled device was announced, as well as new
options for controlling devices via voice with our smart
phones.
Can Specialized Technical Services minimize returns and
maximize adoption of these new devices? – Definitely.
Customers want their technology environment to work
and securely. To deliver on this promise, brands leverage
purpose-built Specialized Technical Services to support
customers from pre-purchase to adoption through ongoing
usage to minimize returns and maximize adoption.
President Harvard Business Review, December 31, 2014
IDC predicts the smart
connected device
market will attain a
global market value of
$735 Billion by the end
of 2015.
Market Perspective 1.15
“Connected home technology is impressive, but it leaves us wanting more. The integration of
devices is disjointed at best, and as connected “things” venture further toward full home
automation, the support gap will only expand. Who will support the IoT?
─Paul Weichselbaum, PlumChoice Executive Vice President, Harvard Business Review, December 31, 2014

3. PlumChoice market perspective
© PLUMCHOICE, INC. 20153
3. Low-power WiFi enables always-on, always-sensing
connectivity – Although not as sexy as a driverless car,
low-power WiFi solutions snatched honors from the CES
Innovation Awards. Several vendors are coming up
with low-power WiFi chip sets and platforms to enable
long-term connectivity to the Internet of Things ─
enabling customers to add Wi-Fi connectivity to nearly
any product.
How can IoT brands ensure customer’s expectations
are met? – Specialized Technical Services enable
consumers to install and use your Connected Home
capabilities, and ensure that your technology
interoperates with other brands.
2. Connected cars are next – We saw that Google's
driverless car prototype is hitting the roadways and BMW
showcased a research vehicle that can drop you off at the
door and park itself in a parking garage, returning when you
summon it with a smart watch. It was evident that more
automotive manufactures are preparing our future cars to
serve as our second technology home.
With new devices hitting the market faster than vehicles are
replaced how will manufacturers help drivers incorporate
their products in to the car’s existing ecosystem seamlessly?
– Wrapping your products and solutions with Specialized
Technical Services, simplifies the complexity of your
customers’ connected environments.
Juniper Research predicts
more than 92 million
vehicles with Internet
connectivity will be on the
road by 2016..
NPD In-Stat analysts predict
Wi-Fi Chipset Revenue to reach
$6.1 Billion in 2015 as the
demand for devices with Wi-Fi
connectivity grows, and as
prices for chipsets decrease,
new markets for Wi-Fi are
opening in areas traditionally
dominated by other wireless
connectivity standards.
“ ... Consumers need smart home support and they’re willing to pay for it.”
─John Barrett, Parks Associates
Market Perspective 1.15

4. PlumChoice market perspective
© PLUMCHOICE, INC. 20154
5. TV technology moves to the next level – TV tech is always big
at CES. This year we learned about quantum dot technology,
which uses nanocrystals that emit different colors to offer richer
colors and better saturation more affordably. And, although 4K
TVs were last year's big thing, 2015 focused 4K content delivery
with many brands announcing new interfaces and processors to
increase ease-of-use and responsiveness.
4. Wearable tech is trending toward health and business
applications – In 2014, wearables began to capture the public’s
imagination, and at CES 2015 we saw an expansion beyond
fitness devices and health-monitoring to business-enabling
applications. What was apparent was the sheer volume of
companies and devices, and the significant overlap of
functionality. With product saturation, we are excited to see how
market disruptors expand device functionality into IoT
environments and how services and care will play a role in
exceeding customer expectations.
How can brands secure brand differentiation in a saturated
market ? – By wrapping connected/IoT devices with Specialized
Technical Services brands can build and leverage customer
relationships to extend lifetime value and drive repeat purchases
with technical sales, care, support and go-to-market programs
throughout the prospect and customer lifecycle.
Gartner believes that
smart wristband
(Jawbone UP, FitBit Flex)
sales will fall from 20
million units in 2014 to 17
million this year due to
competition from cheap
smartwatches, but
sales could rebound in
2016 as low-end
wristbands and
smartwatches converge.
A customer is FOUR times more likely to defect to a competitor if the problem is
service-related than price- vs. product-related. —Bain & Company
Market Perspective 1.15
How can brands become a trusted advisor to customers and help
deepen brand loyalty? – Technology environments are increasingly
complex. You can enable a positive customer experience and maximize revenue by
merchandising advanced tech support at both point of sale and point of need. Specialized
Technical Services helps brands retain and support customers throughout the customer journey
which provides a rich brand experience and set stage for repeat purchases.
LG expects the OLED
market to surpass one
million units sold by 2016.

5. PlumChoice market perspective
© PLUMCHOICE, INC. 20155
PlumChoice is purpose-built to solve complex support needs, forging brand
loyalty and increased revenues for our partners. The leading specialized
technical services provider, PlumChoice optimizes the benefits people and
companies derive from their personal technology experiences.
Fortune 1000 manufacturers, retailers, ISPs, telcos, cable providers, and software
companies partner with PlumChoice to deliver highly differentiated customer
experiences to consumers and SMBs through white-labeled technical support
solutions that span the entire technology lifecycle.
PlumChoice works with end users to install, configure, connect, enhance and
fix both software and hardware products, and integrates numerous products
within larger technical and connected home environments. PlumChoice
solutions enable business partners to power the increasingly complex and
heterogeneous personal technology environments driven by the Internet of
Things.
To learn more, contact Steve Thompson at:
+1 617.668.3228 or sthompson@plumchoice.com
The Power of PlumChoice
© 2015 PlumChoice, Inc. All rights reserved. PlumChoice is a registered trademark of PlumChoice, Inc. in the
United States and other countries. All other product and company names and marks mentioned in this
document are the property of their respective owners and are mentioned for identification purposes only.
Enable your brand to deliver on the promise of the IoT
with Specialized Technical Services.
Find out more about what dozens of innovators at CES 2015
discovered by talking with PlumChoice: wrap connected/IoT devices
with Specialized Technical Services to increase size-of-basket/ARPU,
minimize returns, and drive adoption and usage, all while facilitating a
positive customer experience that leads to greater lifetime value.
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Market Perspective 1.15