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Trade Show Samurai
SM
Mike Moyer
Honor
Sales
Plant the Seed
Capture the Lead
Solidify Your Brand
Cultivate Prospects
Harvest the Sales
=
Virtual Referrals
Qualified
vs.
Qualifiable
Capture the Leads
(Four-Core Arts)
Art of Engagement
Art of Intrigue
Art of Inquiry
Art of Disengagement
=
Qualifiable Leads
(lots of them)
The Art of
Engagement
Engagement
Engagement
Coastline
Engagement
Engagement
Engagement
Engagement
Engagement
10 Feet: Acknowledge/Smile
Engagement
Engagement
5 Feet: Speak/Smile
Battle of Bonsai
Engagement
Engagement
Do you carry
FreshLite
products?*
Engagement
No.
Engagement
Are you a
retailer or a
distributor?
Engagement
Retailer
Engagement
What types of
products do you
specialize in?
Engagement
Hardware
Engagement
Have you heard
about FreshLite?
Engagement
I’ve never
heard of
you.
The Art of
Intrigue
Intrigue
We make a
light bulb
that cleans
the air…
Intrigue
Really??
How does
it do that?
Intrigue
Hardware
Retailer
trailer…
Intrigue
“The light bulb emits Anions which are ions similar to those emitted in nature by
waterfalls. The Anions cancel out ions that cause odors, smoke, germs and allergens in
the air. It is an LED light and lasts over 20 years under normal conditions.
FreshLite carries a wide variety of filtration products based on this technology. Our
retailers have been successful with the product in a number of environments.
Hardware stores have historically been our best outlets. They find they fit nicely in
both the lighting section as well as air filtration. Customers are excited about the
product because it has the benefits of an air purifier at a much lower cost- about half
that of an average filtration system. Plus, it fits in an ordinary light socket saving
space.”
Intrigue
Ahhh… the
“does it work”
question!
Hmmmm…
does it
really
work?
Intrigue
“Absolutely, it creates an effect similar to what you might experience standing next to a
waterfall. The clean air is created by the same reaction. We have a number of videos
on our web site showing the bulbs clear out a smoke-filled room. It’s amazing.”
*pause*
I’d love to get some additional information out to you, do you have a minute to answer
a few questions about your store?”
Intrigue
ok
The Art of
Inquiry
Owner/Buyer
Hardware
Carries filter, allergy, light
Stocking, 10+ stores
Mike Moye
rSamurai ACE Hardware
mmoyer@samurace.com 773 426 6353
1210 Forest Ave
Lake Forest IL 60044
www.samurace.com
X
X
X
X
X
X
X X
X
X
X
X
These guys have a special allergy section in the
store which is right next to the air filtration
section. They have 11 stores in California that do
high volume in air filtration.
X
X
X
X
X
X
X X
S.U.M.O.
(Samurai Uploading Marketing Outpost)
The Art of
Disengagement
(The Tao of Tchotchke)
Disengagement
Disengagement
Disengagement
It was nice
meeting you.
Please take our
___________
Disengagement
I’ll make sure
someone from
our sales
department
follows up next
week.
Disengagement
If you want to talk
to our sales
department
sooner, here is
the card for our
VP of Sales.
Disengagement
Thank you for
stopping by!
Disengagement
Disengagement
Disengagement
Disengagement
Disengagement
Disengagement
Disengagement
10 Feet: Acknowledge/Smile
YinYangle
Trick
TM
Patent Pending
The Branded Word-of-
Mouth Trade Show and
Event Game
TM
Patent Pending
The Branded Word-of-
Mouth Trade Show and
Event Game
Patent Pending
Hooray!Hooray!
Engagement
Intrigue
Inquiry
Disengagement
=
Capture the Lead
Hi Mr. Prospect, I’m Frank Lewis.
Mike Moyer gave me your name.
He said he met you in Chicago and
you mentioned that you were
interested in expanding your air
filtration offering….
Mike and I talked a little about your
needs are we think that you might
find our products interesting….
Resources
• Consulting & Training
• TradeShowSamurai.com Virtual Dojo
– Online training
– Lead card templates
– Script samples
– Online help
mikedmoyer@gmail.com
www.TradeShowSamurai.com
Mike Moyer
(773) 426-6353

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Trade Show Samurai