Presentation for the 3G Summit in Kunshan, China examining the current business cases for mobile SNS - already quite a big fish :-)
It was followed by a panel discussion.
6. | Plus Eight Star
• “Innovation Arbitrage”
• Internet & Mobile Digital strategy
• Best practices from China, Japan & Korea
• Published reports
• Inside Cyworld
• Inside Tencent
• Inside Alibaba (upcoming)
• Contact
• www.plus8star.com
9. Startups
• Newt Games
• Mobile SNS in 2003
• Japan, 3G, GPS
• Too early!
• Cmune
• Social Web Games Developer
• First 3D FPS on Facebook!
• #1 Widget on Apple.com
• Virtual Goods
• www.cmune.com
• Looking for funding!
24. WAP Brower
Chat room
Game
Info: finance,
book, news
Music player
E-mail
Qzone (blog)
Movie
Source: Inside Tencent Report 2009
www.plus8star.com
25. 1.Guest book
2.Photo album
3.Friends list
4.Diary
5.Plaza
6.BBS
7.Club
8.’My Cy’ (settings)
About service fees
Find subscribers
Registering for fixed
payment
My picture
Mini hompy
Emotion expression
Cyworld Zone:
Map, Video service
Item shop
Source: www.plus8star.com
26. Ad banner
Reminders: new “add to my friends” request;
“new message from a friend”, “new comment on
your diary from a friend”
- Main photo (here: Mixi’s CEO)
- Message box,
- Latest diary entries,
- Write an entry (from PC or mobile)
- My photo album
My favorite friends, “Foot-prints” (who visited
my profile page), Search function
My mixi friends’ list (here: 580 friends)
My communities’ list (here: 70 communities)
My profile / My introductions (what friends
wrote about me)
Invite a friend (using mobile email)
Latest diary entries by my friends
Source: www.plus8star.com
27. Go to “my page”
Invite a friend
“New!”
- New avatar items release
- New game (golf game)
- Get new items by inviting friends
- Get Moba Gold by registering to the site
“Let’s play”
- Games: visual and text on the latest game release
- Decoration mail: animated illustration in your emails
“Let’s gather together”
- Visit MGT town
- Read latest diaries
- Search for new friends
- “Circles” (equivalent of communities)
- Q&A “the Questions market, let’s ask!”
Source: www.plus8star.com
35. Mobile Social Networks in Japan
Company Mixi DeNA GREE
Usage 2/3 mobile 100% mobile 100% mobile
Revenue 2008 $120 mln $320 mln $60 mln
Profit margin 31% 40% 63%
From users 5% 80% 75%
www.plus8star.com
36. Mobile Facebook
• 2009.06 | 3 million users?
• 2009.01 | 20 million users
• 2009.09 | 65 million users
• Revenue = 0?
43. Mobile SNS | Panel Discussion
• Panelists
– Yong Wang CEO, DeNA China / TX.cn
– Akio Tanaka Founding Partner, Infinity Ventures
– Richard Robinson Co-Founder & President, Kooky Panda
– Christopher Kahler Founder, Urbian.org
– Eduardo Sciammarella Founder, Protohaus.com
– Stephen Bell Managing Director, Trilogy Ventures
– Shintarou Yamada Founder & CEO, UNOH.inc
• Moderator
– Benjamin Joffe CEO, +8*
Partner, Cmune
Co-Founder, Mobile Monday Beijing
44. Topics
1. Introduction
1. Mobile SNS and You
2. Mobile SNS Business
1. Successes, Barriers, Catalysts
2. Growth, Engagement, Monetization
3. Opportunities
1. Concepts
2. Local vs. Foreign
46. Learn more about “Innovation Arbitrage”
Thanks!
www.plus8star.com
benjamin@plus8star.com
benjamin0123
http://twitter.com/plus8star
www.linkedin.com/in/benjaminjoffe
www.slideshare.net/plus8star
+81 | Japan
+82 | Korea
+86 | China
Telecom & Internet
+ Added Value
* High quality