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Techno-Darwinism




Benjamin Joffe | Plus Eight Star | IGNITE, Amsterdam | 2009.09
Charles Darwin                  Me




“The Origin of Species”   “IGNITE @ PICNIC”
        (1859)                  (2009)
Voyage of “The Beagle”
France (10,000km)




4 years

          1 year
                    4 years
Alexa Ranking
        USA            China         Japan        Korea
 #1    Google          Baidu     Yahoo JP / SB     Naver
 #2     Yahoo         Tencent         FC2          Yahoo
 #3   Facebook          Sina       Google JP       Daum
 #4   YouTube       Google China   YouTube        YouTube
 #5   MySpace         Taobao       Rakuten         Google
 #6      MSN          Netease      Livedoor       Cyworld
 #7      Live         Google        Ameblo          Nate
 #8   Wikipedia         Sohu          Mixi       Google KR
 #9   Craigslist       Youku      Wikipedia         Live
#10      eBay          Yahoo          Goo        Facebook
“This past year hasn’t been
enlivened by one of those striking
    discoveries which at once
revolutionize a branch of science”
Japanese like texting on mobile
2000
                               Because they have small fingers




                         Asians like avatars

2003   Because they watch animations




                       Chinese like ring-back tones

2006
                               Because they go to karaoke a lot
“Japan’s cellphones are like the
endemic species that Darwin
encountered on the Galápagos
Islands — fantastically evolved
and divergent from their
mainland cousins”




                Takeshi Natsuno
                Inventor of i-mode
5C of Innovation

1.   Copy
2.   Competition
3.   Constraints
4.   Combination
5.   China
1. Copy

            Entry barriers

               Technology?
                 Capital?
                  Talent?
          Intellectual Property?
               Censorship?
2. Combination

                 Will it blend?




                   Tencent
                    (US$1bln)
3. Competition

                 What happens with
                     4 Facebook
                     20 YouTube
                    10 MySpace
                    5 Match.com
                       3 Yahoo
                      4 Twitter

                        ?
4. Constraints




                  Low GDP/capita

                 Limited advertising

                  No credit cards

                 No legacy industry
5. China




           Scale / Geography / Demography
              make some services viable
1. Some Asian species
  are fit for global markets

2. Learn from them to evolve
         successfully
Lean Startup = Life-Force Economy


     “Release early, release often”
                   =
     Introducing the next mutation
Dank u wel!
Learn more about “Innovation Arbitrage”

www.plus8star.com

benjamin@plus8star.com
                                       +81 | Japan

benjamin0123                           +82 | Korea

                                       +86 | China
http://twitter.com/plus8star
                                    Telecom & Internet

www.linkedin.com/in/benjaminjoffe     + Added Value

                                      * High quality
www.slideshare.net/plus8star

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Techno Darwinism

  • 1. Techno-Darwinism Benjamin Joffe | Plus Eight Star | IGNITE, Amsterdam | 2009.09
  • 2. Charles Darwin Me “The Origin of Species” “IGNITE @ PICNIC” (1859) (2009)
  • 3. Voyage of “The Beagle”
  • 4.
  • 5. France (10,000km) 4 years 1 year 4 years
  • 6. Alexa Ranking USA China Japan Korea #1 Google Baidu Yahoo JP / SB Naver #2 Yahoo Tencent FC2 Yahoo #3 Facebook Sina Google JP Daum #4 YouTube Google China YouTube YouTube #5 MySpace Taobao Rakuten Google #6 MSN Netease Livedoor Cyworld #7 Live Google Ameblo Nate #8 Wikipedia Sohu Mixi Google KR #9 Craigslist Youku Wikipedia Live #10 eBay Yahoo Goo Facebook
  • 7.
  • 8.
  • 9. “This past year hasn’t been enlivened by one of those striking discoveries which at once revolutionize a branch of science”
  • 10. Japanese like texting on mobile 2000 Because they have small fingers Asians like avatars 2003 Because they watch animations Chinese like ring-back tones 2006 Because they go to karaoke a lot
  • 11. “Japan’s cellphones are like the endemic species that Darwin encountered on the Galápagos Islands — fantastically evolved and divergent from their mainland cousins” Takeshi Natsuno Inventor of i-mode
  • 12. 5C of Innovation 1. Copy 2. Competition 3. Constraints 4. Combination 5. China
  • 13. 1. Copy Entry barriers Technology? Capital? Talent? Intellectual Property? Censorship?
  • 14. 2. Combination Will it blend? Tencent (US$1bln)
  • 15. 3. Competition What happens with 4 Facebook 20 YouTube 10 MySpace 5 Match.com 3 Yahoo 4 Twitter ?
  • 16. 4. Constraints Low GDP/capita Limited advertising No credit cards No legacy industry
  • 17. 5. China Scale / Geography / Demography make some services viable
  • 18. 1. Some Asian species are fit for global markets 2. Learn from them to evolve successfully
  • 19. Lean Startup = Life-Force Economy “Release early, release often” = Introducing the next mutation
  • 20. Dank u wel! Learn more about “Innovation Arbitrage” www.plus8star.com benjamin@plus8star.com +81 | Japan benjamin0123 +82 | Korea +86 | China http://twitter.com/plus8star Telecom & Internet www.linkedin.com/in/benjaminjoffe + Added Value * High quality www.slideshare.net/plus8star