I recently designed this campaign for a local Real Estate agent. She asked me to design a campaign that would use the internet to help her connect with professional families relocating to Houston, TX. The campaign includes a Website; Blog; and Facebook, Twitter and Pinterest accounts.

1. Lorna DavisI d e n t i t y | C r e d i b i l i t y | T r u s t

2. Attract
Associate
Draw
Share
Preserve
How It Works
(exactly)
A"ract
new
members
of
your
target
audience
by
reaching
out
to
them
when
and
where
they
are
looking
for
you.
Then
offer
valuable
informa/on
and
opportuni/es
to
those
who
follow
you
on
social
media.
Associate
your
brand
with
a
lifestyle
that
your
customers
desire.
Post
pictures,
stories,
and
other
content
that
educates,
entertains
and
inspires
them
–
building
trust
and
rela;onships.
Draw
followers
to
your
website
and/or
storefront.
Regularly
suggest
specific
steps
followers
can
take
to
enhance
their
lives
and/or
solve
their
problems
(using
your
products
or
services).
Preserve
your
customer
base
by
reaching
out
aDer
the
sale.
Thank
followers,
ask
for
feedback
&
recommenda/ons,
and
keep
looking
for
new
opportuni/es.
Finally,
make
it
easy
for
customers
to
share
their
experience
with
others
in
their
social
network.
Make
your
social
plaBorms
shareable,
likeable,
searchable,
and
reviewable.

3. What
Vehicles
Will We Use?

4. LornaDavisRealtor.com
Blog Site
Components:
- Personal Info/Photo
- Weekly Content (Orig./Curated)
- How-To Library
- Call To Action (Phone Number)
- Relevant Houston Comm. Links
- MLS Search Widget
- Twitter Feed Widget
- Social Media Icons

5. Facebook
Facebook.com LornaDavisRealtor
Components:
- 80% Personal/Human Interest
- 20% Business
- Targeted Content
- Viewer Engagement Posts
- Feature Web Address
- Social Media Icons

6. @RealtorHotline
Twitter
- Answer Questions from Home
Buyers & Sellers Nationwide
- Direct Followers to Find
Answers in How-Tos On Your
Website
- Develop Credibility
- Link Up w/ Potential Clients
- Twitter Lead Gen. Cards
Components:

7. Pinterst.com LornaDavisRealtor
Pinterest
Components:
- Create & Curate 8 Pin Boards
That Reflect the Interests of
Your Target Market (W/35-55)
- Include Top Quality Images
From Your Listings
- Use Copy to Inconspicuously
Refer to Your Career & Websites
- Include Your Occupation in Bio
w/ Personal Info
- Include Links to Your Website
- Include “Pin It” buttons on your
Blog Site
- Build Credibility & Trust

8. What
exactly
Will We Do?

9. Attract New Business
- Signage
- Correspondence
- Featured Posts
- White Papers
- FB Paid Advertising
- FB Suggested Posts
- Likes & Shares
- Twitter Paid Ads
- Suggested Tweets
- RT’s & MT’s
- Lead Gen Cards
- Hashtags
- Contests
- Social Endorsements
- Photo Tagging
Attract new members of your target audience by reaching
out to them when and where they are looking for you. Then
offer valuable information and opportunities to those who
follow you on social media.
1

10. Building Customer Relationships
w/ Content & Engagement
Once potential customers have “followed”
you on a social platform, they receive the
messages you post on those platforms.
Post
a
wide
variety
of
pictures,
stories
&
other
content
that
educate,
entertain
and
inspire
your
followers.
Content
&
Engagement
should
strengthen
customer
rela/onships
and
build
trust.

11. Calls To Action
Draw followers to your website and/or storefront.
Regularly suggest specific steps followers can take to
enhance their lives and/or solve their problems (using
your products or services).
@RealtorHotline:
Thanks @HoustonBound! Great questions about #Houston #SchoolDistricts.
I would love to help you find a home here in Houston. Email me at Lorna@boulevard.com
Dear Friends & Followers,
I am offering $100.00 CASH to anyone who refers a home buyer or seller who completes a
transaction with me to me in the month of June. Thanks!
Lorna D.
** Each post should also include a top notch photo of your product

12. Customer Retention
Social Media allows you to stay connected to
the customer after their purchase.
- Thank the customer
- Feature (and tag) the customer in subsequent posts
- Ask the customer to review your services & share your page
- Offer the customer a “referral fee” for referring friends to you
- Check back with the customer periodically in search of new ops.
Capitalize on this opportunity using the following techniques:
This helps to maintain “top of mind” awareness,
alert you to future needs and provides access to
their network (with their recommendation)!

13. Share With Friends Another
noteworthy
features
of
Social
Media
is
its
quan/fica/on
of
“Word
of
Mouth.”
Before
Social
Media,
a
customer’s
circle
of
influence
may
have
consisted
of
30–50
people.
With the advent of Social Media, the average circle of
influence has increased to 175 people.
Sa/sfied
customers
can
share
their
experience
with
175+
poten/al
customers
with
one
click.
Make
it
easy
for
customers
to
share
their
experience
with
others
in
their
social
network.
Make your social platforms shareable, likeable, searchable,
and reviewable.

14. $600 Setup
OTHERS
How Much Will It Cost?
$150/wk$200/wk
YOU
What Will This Package Include?
- Proper establishment with search engines & review sites
- Creation & Management of Blog Site Content
- 3 to 5 Posts Each Week to Facebook (Optimize)
- Creation & Management of Twitter “Realtor Hotline”
- 25 Pins Each Week to Pinterest (Optimize)
- Social Advertisement Design (Advertising Budget Not Included)
$800 Setup