Mobile Remote Deposit Capture (Mobile RDC) received widespread attention over the past year with high-profile launches from J.P. Morgan Chase, U.S. Bank, USAA and others. Despite attention-getting publicity surrounding mobile RDC launches, apps had only penetrated 3 percent of the mobile phone owner population as of February 2011. Mobile RDC is in the initial part of the early adoption stage of market penetration and will require continued push from the supply side to drive widespread consumer adoption.

1. Mobile Remote Deposit Capture:
Capturing Early Adopters
Consumer Insights Brief
June 2011
Paul McAdam, SVP of Research and Thought Leadership, FIS
Mandy Putnam, Director of Research and Thought Leadership, FIS
www.fisglobal.com

2. Mobile Remote Deposit Capture:
Capturing Early Adopters
Mobile RDC in Initial Part of Early From this FIS™ survey of 4,002 mobile phone
owners, we learned that 12 percent of the mobile
Adoption Stage
phone owner population actively uses mobile
banking, therefore one-fourth of mobile banking
Mobile Remote Deposit Capture (Mobile RDC) —
consumers have transitioned to adopting mobile
sometimes also referred to as mobile check
RDC. The survey also found that only 7 percent of
deposit — received widespread attention in
mobile phone owners are aware their banks offer a
January via the J.P. Morgan Chase Super Bowl ad
mobile RDC app that is available for their phones.
promoting Chase Quick Deposit. Although no one
The majority — 60 percent — of mobile phone
managed to beat the Bridgestone “Saluting
owners do not know if their primary checking
Beavers” ad, Chase Quick Deposit ranked No. 44 out
account provider offers a mobile RDC app.
of 101 according to the MediaCurves’ survey of
several thousand ad watchers. Despite attention-
The lack of awareness on the demand side is not
getting publicity surrounding mobile RDC launches,
surprising considering the technology is only two
apps had only penetrated 3 percent of the mobile
years old and the relatively low penetration on the
phone owner population as of February 2011
supply side of mobile RDC. In Celent’s survey of
(Figure 1).
financial institutions in the fall of 2010, only 2
percent of financial institutions contacted had a
mobile RDC solution in place and another 2
percent were piloting a solution; 15 percent were
still in the planning stage1.
2
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3. Mobile Remote Deposit Capture:
Capturing Early Adopters
The first mobile RDC app was offered in July 2009 lower than satisfaction with the more-established
by WV United FCU of Charleston, WV. USAA quickly mobile banking technology among active users —
followed and one year later in July 2010, Chase was 54 percent as opposed to 68 percent for
the first mega bank to offer mobile RDC. Our June comparable top three-box scores on an 11-point
2001 review of the top-20 banks’ Web sites scale (Figure 2). Complaints from less-than-satisfied
indicated that only four — Chase, U.S. Bank, PNC users point to lack of user friendliness and reliability
and Charles Schwab Bank — offer mobile RDC, as potential pain points.
although others are launching solutions in the near
future, including Bank of America. “It was confusing to use at first but I
As with mobile banking adoption, consumer
finally got the hang of it.”
trials of mobile RDC will increase in parallel with
Despite having some technical challenges, mobile
the sophistication of handheld devices. While
RDC users are depositing on average 5.2 checks
only 3 percent of the mobile phone owners
within a 30-day period. This is a significantly higher-
reported using mobile RDC in the past 30 days, the
than-average number based on recently-released
adoption rate was 12 percent among smartphone
results from the 2010 Federal Reserve Payments
owners. Adoption jumped to 59 percent among
Study. U.S. consumers receive 7.6 billion checks per
smartphone owners who were active mobile
year from business-to-consumer and consumer-to-
bankers.
consumer sources. This amounts to approximately
2.8 checks per month per U.S. adult consumer.
As is often the case with new technology,
satisfaction with mobile RDC among active users is
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4. Mobile Remote Deposit Capture:
Capturing Early Adopters
The relatively high average number of checks Findings suggest that creating awareness of one’s
deposited by mobile RDC users suggests not only mobile RDC offer is only the first in a series of steps
that the early adopters have figured out how to that financial institutions must take to increase
conquer the initial technical obstacles, they also are penetration. Follow ups to campaigns positioned to
consumers who receive more paper checks than the generate awareness need to focus on assuaging
average person and, thus, more motivated to adopt security concerns and creating “calls to action”
mobile RDC. among yet-to-be-inspired customers at points of
contact for check deposits — ATMs, drive-thru lines
Security Concerns and Inertia and tellers.
In our analysis, we define non-users as mobile
phone owners who are aware that their primary
RDC “Wannabees” – Sizable Segment
checking account provider offers a mobile RDC app Mobile RDC “wannabees” represent 16 percent of
but they do not use it. Within this non-user group mobile phone owners. They are defined as mobile
the most common reasons cited for lack of mobile phone owners who are interested in using mobile
RDC usage (Figure 3) include: RDC, even though they either do not have access or
1) Security concerns (31 percent) are unaware of their access to mobile RDC (Figure
2) Lack of sufficient check deposits to warrant 4). But, interest levels rise dramatically among
use (29 percent) current mobile banking users to 57 percent. Only
3) Inertia regarding downloading the app (26 one in 10 mobile banking users is not interested in
percent). having access to mobile RDC.
4
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5. Mobile Remote Deposit Capture:
Capturing Early Adopters
Gen Y Leading the Way for Mobile RDC Gen X members account for 30 percent of
interested users and Baby Boomers 20 percent —
Current mobile RDC users are overwhelmingly this latter segment providing some optimism for
concentrated in the Gen Y generation, which is future penetration beyond the younger
currently composed mostly of 20-somethings generational segments that have been driving early
(through 31 years old) (Figure 5). Two-thirds of adoption of mobile banking technologies.
current mobile RDC users are members of Gen Y
and nearly one-third (30 percent) are Gen X
members. Baby Boomer and Mature segment
Table Stakes in Mobile RDC Adoption
penetration is negligible. Table stakes in mobile RDC adoption include:
smartphone ownership and willingness to adopt
Gen Y does not dominate the interested user
mobile apps. Smartphone ownership continues to
population to the same extent as it does the current
grow at double digits with the Android operating
user population. But, at 46 percent, Gen Y
system taking the lead during this past year. Among
represents the largest generational segment of the
the leading operating systems — Android™, iPhone
mobile phone population that is interested in using
and BlackBerry® — none has a significant edge in
mobile RDC.
terms of current mobile RDC penetration though
slightly higher percentages of users are Android or
iPhone owners than BlackBerry owners.
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6. Mobile Remote Deposit Capture:
Capturing Early Adopters
Among potential (interested) users of mobile RDC,
Android and iPhone owners are significantly more
dominant than Blackberry owners. Forty-one
percent of Android owners and 44 percent of
iPhone owners as opposed to only 26 percent of
BlackBerry owners are interested in using mobile
RDC (Figure 6).
Consumers must be willing to use apps and as well
as having a mobile phone capable of using a mobile
RDC app in order to adopt mobile RDC. Only a little
more than one-half (54 percent) of mobile phone
owners who are connected to the Internet use
mobile apps (Figure 7). About three-quarters (73
percent) of mobile phone owners interested in
using mobile RDC already use apps — significantly
more than the general population of connected
mobile phone owners.
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7. Mobile Remote Deposit Capture:
Capturing Early Adopters
Predictors of Mobile RDC Adoption
Mobile banking habits, usage of online financial
services and attitudes about mobile phones offer
insight into the types of consumers most likely to
adopt mobile RDC. Adoption of mobile bill payment
is the No. 1 predictor of adoption likelihood for
mobile RDC. Among the population of consumers
connected to the Internet through their mobile
phones, 11 percent pay bills by using their mobile
phones (Figure 8).
That percentage increases six times among mobile
RDC users. Among those interested in mobile RDC,
19 percent use mobile bill payment. One tactic to
facilitate penetration of mobile RDC could be
ensuring that customers have mobile banking apps
that allow for easy mobile bill payment.
Mobile RDC users are significantly more likely to use
online financial services than non-users. At the top
of the list is person-to-person (P2P) payment
adoption of 61 percent among users as opposed to
48 percent among non-users (Figure 9). Usage of
other online financial services is 2 – 3 times higher
among mobile RDC users than non-users.
Mobile phone owners interested in using mobile
RDC are nearly as likely to use P2P as current users
(58 percent vs. 61 percent in Figures 10 and 9).
However, their usage of other online non-
traditional financial services does not approach the
penetration rates among mobile RDC users, which
range from about one-fourth (27 percent) for
personal financial management to nearly one-third
(32 percent) for Quicken Online (Figure 9). Another
entry point for mobile RDC could be through
bundling mobile RDC with P2P payment apps.
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8. Mobile Remote Deposit Capture:
Capturing Early Adopters
Attitudinal differences between users and non- Comparison of mobile-phone-related attitudes
users of mobile RDC also offer insight into between current mobile RDC users and those
significant differences in the way the segments view interested in becoming mobile RDC users show that
their mobile phones. Not only are users likely to be both segments are equally tethered to their mobile
connected 24/7 to their mobile phones, but many phones (Figure 12). Nearly nine out of 10 report
view their mobile phones as just as capable as their they don’t go anywhere without their mobile
computers in facilitating their Internet usage (Figure phones. However, opinions regarding other
11). Two-thirds believe that they can do most of the behaviors and attitudes related mobile phone
things they would want to do on their computers on diverge between current mobile RDC users and
their mobile phones. Plus, four out of 10 (43 those just interested in using RDC.
percent) prefer to access the Internet via their
mobile phone when they have access to both their
computer and their mobile phone.
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© 2011 Fidelity National Information Services, Inc. and its subsidiaries.

9. Mobile Remote Deposit Capture:
Capturing Early Adopters
Consumers interested in using mobile RDC have
not integrated their mobile phones into their online
routines as extensively as current mobile RDC
users have.
Conclusion
At a 3 percent consumer utilization rate, mobile
RDC has moved past the innovators and into the
early part of the early adoption phase of market
diffusion within the mobile phone owner
population. The technology is only two years old
and continued push from the supply side will be
required to drive consumer adoption. Mobile RDC
adoption will certainly increase as overall mobile
banking adoption continues to accelerate, but
anecdotal comments from RDC mobile users
suggest that at least some apps lack user
friendliness and reliability – problems that will
surely be addressed over time but could impede
adoption for some consumers beyond the trial
stage.
Findings suggest that packaging mobile RDC with
complementary products such as mobile bill
payment apps and P2P payment apps could boost
adoption speed. Reaching beyond the typically
young innovator population, however, will require
educating prospective users about security
measures for mobile RDC and providing apps that
ensure a positive user experience.
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10. Mobile Remote Deposit Capture:
Capturing Early Adopters
Citations:
1
Celent, The Future of Consumer RDC: Going Mainstream, November, 2010.
2
The 2010 Federal Reserve Payments Study: Noncash Payment Trends in the United States: 2006 – 2009,
Updated April 5, 2011
About the Research
Mobile Remote Deposit Capture: Capturing Early Adopters is part of a series of Consumer Insight Briefs based on
primary research conducted by FIS Enterprise Strategy. The research findings herein are based on a 60-question,
online survey completed by about 4,002 U.S. mobile phone owners in February 2011. The survey was fielded by
FIS Enterprise Strategy to a consumer panel maintained by Survey Sampling International.
The definitions of age generations used in our analysis are the standard U.S. Census Bureau definitions: Gen Y,
born in 1980 or later; Gen X, born from 1965 – 1979; Baby Boomer, born from 1946 – 1964; Mature, born in
1945 or earlier.
The study’s primary objective was to determine the impact of mobile devices on behaviors related to financial
transactions, including accessing accounts, paying bills, depositing checks and making purchases.
About FIS
FIS (NYSE: FIS) is the world’s largest global provider dedicated to banking and payments technologies. With a
long history deeply rooted in the financial services sector, FIS serves more than 14,000 institutions in over 100
countries. Headquartered in Jacksonville, Fla., FIS employs more than 32,000 people worldwide and holds
leadership positions in payment processing and banking solutions, providing software, services and outsourcing
of the technology that drives financial institutions. FIS is ranked 426 on the Fortune 500, is a member of
Standard & Poor’s 500® Index and consistently holds a leading ranking in the annual FinTech 100 list. For more
information about FIS, visit www.fisglobal.com.
Mobile Remote Deposit Capture: Capturing Early Adopters was authored by Paul McAdam, SVP of Research and
Thought Leadership at FIS and Mandy Putnam, Director of Research and Thought Leadership at FIS.
Please contact the authors if you have questions about the research or how the results apply to your financial
institution.
Paul McAdam Mandy Putnam
Ph: 708.449.7743 Ph: 614.414.4207
paul.mcadam@fisglobal.com mandy.putnam@fisglobal.com
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