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Social Media #SM Understanding the possibilities Paul M. Di Gangi, Ph.D. Global Management & Strategy Western Carolina University
Ask Yourself 3 Questions
< 1 >
Can we ignore #SM?
http://bit.ly/dj9nO2
< 2 >
How does #SM work?
It depends!
What are you trying to do?
It is a chance to both Speak and Listen! Social media focuses on the idea that we take part in a global conversation which transforms the way in which both parties see each other.   It is not a transaction where one provides the information that the other consumes. http://www.flickr.com/photos/cizake/4164756091/
Social Media is designed to be flexible so that it enhances user experiences andadds depth to the relationship formed among individuals and/or organizations…
It is less about the technology and more about your mindset  Closed vs Open
< 3 >
How can we effectively use #SM…
Less is More Strategically Use #SM
Otherwise you get…
Not quality
#SM is only one part of the equation
But which part depends on what you want to do
Reaching our Audience
IT depends
Connect & Develop Relationships
Student Groups Recruitment
Alumni Relations Fundraising
Career Mentoring Job Placement
Broadcasting Msgs Meeting Announcements
COB News Faculty Achievements
Tutorials Showcasing Students
COB Events Visual News
Professional Visibility Showcasing Research
Second Life Professional Development Student Training
Idea Generation
Last Minute Comments
It will feel like this… in the beginning.
There will be times when it looks like people are speaking a different… Adoif4cnahoahoho4nl dahnfoiunenoiandv advja0vfj2 acnvau90d02 acnva0vhj q29ehavnduav97-ghq q8fgf97- ag9va g-7 f9q-u 9-ag -9qu ag- 97gq-9f nadasnbub-7 9-qfn a9fuf9= -hqnfq q 9-unqf
Think about it… If President Kennedy gave a speech today, how would he be tweeted?
PresJFK_USA @USCitizens @Russia Bam > Boom: 2 Moon & Back b4 End of Decade - Go USA!  #Houston #NASA #Space #NationalPride #Exploration #Winning
It takes Time
Mistakes Happen Learn from them!  Don’t get back up on the wall and do the same thing over again. http://www.flickr.com/photos/paulyp13/2600200854/sizes/l/in/photostream/
Final warning…
You R already There
Thank You Contact @ pdigangi@gmail.com A copy of these slides will also be available @ www.slideshare.com/pmd06c

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Understanding Social Media Possibilities

Notes de l'éditeur

  1. Image Source: http://www.flickr.com/photos/intersectionconsulting/5177773768/sizes/o/in/photostream/
  2. Adapted from: http://www.flickr.com/photos/hebe/2512086374/
  3. Image Source: http://www.flickr.com/photos/23748404@N00/30525658/sizes/o/in/photostream/
  4. [twitter] Social Media is growing exponentially [/twitter]
  5. [twitter] Social Media is growing exponentially [/twitter]
  6. Adapted from: http://www.flickr.com/photos/cizake/4164756091/
  7. Image Source: http://www.flickr.com/photos/xtyler/3215653831/#
  8. Image Source: http://www.flickr.com/photos/dunechaser/518821732/sizes/l/
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  10. Image Source: http://www.flickr.com/photos/stevoarnold/2789464563/
  11. Source: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds-presentation?src=embed
  12. Source: http://www.slideshare.net/bdionline/bdi-1112-the-social-consumer-mcdonalds-presentation?src=embed
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  14. Image Source: http://www.flickr.com/photos/ontilnow/2584842109/
  15. Image Source: http://www.flickr.com/photos/sixesandsevens/2401460070/sizes/o/in/photostream/
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