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YCIS Presentation

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Philip Geanacopoulos
Philip Geanacopoulos

Social Media Marketing for an International school in Shanghai.

FormationBusiness
1  sur  28
Yew Chung International School of Shanghai Embracing and Engaging Our Children Through Global Education Shanghai, September 5, 2011
Warming up
How many International Schools are in Shanghai? A: 25 B: 28
How many expat children attend schools in Shanghai? A: 21,000 B: 24,000
Ready?
What is the first thing parents do when deciding to relocate to Shanghai?
Education for our children Housing for our family
Google search “Shanghai International School”
How do we get mothers and fathers emotionally excited about YCIS –Shanghai?
What is stronger than the seal of approval from a mother?
Our best marketers are our parents
Primary Social Media Objectives Reach prospective parents and other influencers such as current parents through new social media avenues Expand the reach of existing social media programs in reaching prospective students Mobilize our alumni to assist in student recruitment through social media
Social Networks
Monitor and Engage in Microblog Conversations People ask questions in social media; besides, you get a chance to answer these questions and create brand awareness amongst parents, competitors, existing students, etc.
EblastsBanner Ads & Newsletters
School Mascot “Hi Marshmallow!”
Blog Posts/Tours/Contests
Videos/Podcasts/Photography
Social media marketing is not simply setting up a Facebook Page, Twitter account or Weibo account. A thoughtful goal is needed and so is our social media strategy. Engaging our parents in social media and empowering them to promote YCIS Shanghai can lead to high growth in brand awareness and ROI.
Connecting the School Community On A Social Networking Site ,[object Object]
Encourage appropriate content from students & parents
Join the conversation
Use relevant tools such as events for “Open House”

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YCIS Presentation

  • 1. Yew Chung International School of Shanghai Embracing and Engaging Our Children Through Global Education Shanghai, September 5, 2011
  • 3. How many International Schools are in Shanghai? A: 25 B: 28
  • 4. How many expat children attend schools in Shanghai? A: 21,000 B: 24,000
  • 6. What is the first thing parents do when deciding to relocate to Shanghai?
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  • 9. Education for our children Housing for our family
  • 10. Google search “Shanghai International School”
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  • 14. How do we get mothers and fathers emotionally excited about YCIS –Shanghai?
  • 15. What is stronger than the seal of approval from a mother?
  • 16. Our best marketers are our parents
  • 17. Primary Social Media Objectives Reach prospective parents and other influencers such as current parents through new social media avenues Expand the reach of existing social media programs in reaching prospective students Mobilize our alumni to assist in student recruitment through social media
  • 19. Monitor and Engage in Microblog Conversations People ask questions in social media; besides, you get a chance to answer these questions and create brand awareness amongst parents, competitors, existing students, etc.
  • 20. EblastsBanner Ads & Newsletters
  • 21. School Mascot “Hi Marshmallow!”
  • 24. Social media marketing is not simply setting up a Facebook Page, Twitter account or Weibo account. A thoughtful goal is needed and so is our social media strategy. Engaging our parents in social media and empowering them to promote YCIS Shanghai can lead to high growth in brand awareness and ROI.
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  • 26. Encourage appropriate content from students & parents
  • 27. Join the conversation
  • 28. Use relevant tools such as events for “Open House”
  • 29. Use social ads with demographic targets (target students by age, education level & country)
  • 30. Use API to integrate our website
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