SlideShare une entreprise Scribd logo
1  sur  20
The Contribution of Program & Project Management  to Bottom line Results By Dr V.BALASUBRAMANIAN Executive Director M/s SIMPSON & Co
New Product Development
        New Product Development
New Product Development
Research & Development R&D SCENARIO IN INDIA
Research & Development India started the focus on S&T after the independence.  Scientific Policy resolution of 1958 aims to promote &  sustain scientific research. Several new S&T dept and labs  came into existence. The Technology policy statement of 1983 covers  manufacture, services & agriculture in all districts. TPS  focused on sectors like food, health, energy, housing &  industry.
Research & Development INDIA-the Destination for                 Global R&D ?
Research & Development By 2020,     India is expected     to become the world's     number one knowledge production      centre…
KEY R&D AREAS IN FOCUS 1. Agriculture 2. Pharmaceutical 3. Automobile & other Transportation 4. Electronics & Communication 5. Information Technology Research & Development
New Product Development
Program & Project Management  It may come as a surprise to know that today organizations look for more than project delivery from project managers.  What are organizations expecting from project managers?
The question that previously was asked of Project Managers “How many people do you manage?”  Today that question has changed  “What profits do you bring to your company?”  Program & Project Management
Program & Project Management  Business acumen is what will help you bring profits to your organization.  Let us see how understanding business acumen can help us bring more profits to our organizations Profit = Revenue – Cost
To increase profit,        we must either increase revenue      or                        reduce cost                                 or do both.  In the process of managing projects, we need to see if there are opportunities to increase revenue or reduce cost for our organization, and then capitalize on these opportunities and  increase profits.  Program & Project Management
Various the ways of increasing revenue are: A) Get New Business      B) Categorize Your Customers      C) Customize Your Offerings  we need to customize our offering to each customer in a  way that brings maximum value to the customer.  Today customers want “custom”-ized service, that is why  they are called “custom”-ers. We need to look at every  aspect from the    “customer’s point of view, not our point of view” Program & Project Management
New Business a. Adjacency Marketing- selling new business to existing customer b. Replication Marketing- selling existing business to new customer c. Virgin Marketing-selling new business to new customer Program & Project Management
Categorize Your Customers Percentage Revenue: What percentage of my total revenue is brought by this customer?  b. Percentage Growth: What is the possibility of business growth from this customer?  c. Percentage Contribution: What percentage of my total contribution (i.e. revenue – cost) is brought by this customer?  Program & Project Management
Program & Project Management  Customize Your offerings Your  product is customer’s solution.  Sell the benefits to customer   c.Your bottom-line comes from resolving the customer’s pain point.  d.  Your business is part of the customer’s business.  e.  Your price is the customer’s “Total Cost of Ownership”
FINALLY …  If the project management helps organizations to  increase profits by increasing revenue and by reducing  cost, that organizations will  be the show case for 		“PROGRAM & PROJECT MANAGEMENT” Program & Project Management
Thank You ALL  Project Management Fuelling the success of Automotive Industry

Contenu connexe

Tendances

1-P.P MAIL COVERING LETTER
1-P.P MAIL COVERING LETTER1-P.P MAIL COVERING LETTER
1-P.P MAIL COVERING LETTER
khaleshailendra
 
Bga slide show2
Bga slide show2Bga slide show2
Bga slide show2
cmak9
 

Tendances (16)

Unfold consulting concept & services
Unfold consulting   concept & servicesUnfold consulting   concept & services
Unfold consulting concept & services
 
1-P.P MAIL COVERING LETTER
1-P.P MAIL COVERING LETTER1-P.P MAIL COVERING LETTER
1-P.P MAIL COVERING LETTER
 
Unfold consulting concept & services
Unfold consulting   concept & servicesUnfold consulting   concept & services
Unfold consulting concept & services
 
Company Opening Road Map Proposal PowerPoint Presentation Slides
Company Opening Road Map Proposal PowerPoint Presentation SlidesCompany Opening Road Map Proposal PowerPoint Presentation Slides
Company Opening Road Map Proposal PowerPoint Presentation Slides
 
Tag wings corporate presentation - dec 2016
Tag wings   corporate presentation - dec 2016Tag wings   corporate presentation - dec 2016
Tag wings corporate presentation - dec 2016
 
TagWings - Corporate presentation - Dec 2016
TagWings - Corporate presentation - Dec 2016TagWings - Corporate presentation - Dec 2016
TagWings - Corporate presentation - Dec 2016
 
Business Work Plan Proposal PowerPoint Presentation Slides
Business Work Plan Proposal PowerPoint Presentation SlidesBusiness Work Plan Proposal PowerPoint Presentation Slides
Business Work Plan Proposal PowerPoint Presentation Slides
 
Seo islamabad
Seo islamabadSeo islamabad
Seo islamabad
 
Seo islamabad
Seo islamabadSeo islamabad
Seo islamabad
 
Seo islamabad
Seo islamabadSeo islamabad
Seo islamabad
 
Stantec's Creativity & Innovation Program
Stantec's Creativity & Innovation ProgramStantec's Creativity & Innovation Program
Stantec's Creativity & Innovation Program
 
Bga slide show2
Bga slide show2Bga slide show2
Bga slide show2
 
Strategic Business Plan Powerpoint Presentation Slides
Strategic Business Plan Powerpoint Presentation SlidesStrategic Business Plan Powerpoint Presentation Slides
Strategic Business Plan Powerpoint Presentation Slides
 
Creative Minds Capabilities
Creative Minds CapabilitiesCreative Minds Capabilities
Creative Minds Capabilities
 
Project Management - Activity Mapping
Project Management - Activity MappingProject Management - Activity Mapping
Project Management - Activity Mapping
 
The Arch Program
The Arch ProgramThe Arch Program
The Arch Program
 

Similaire à Pmi

INTEGRATIVE PROJECT BALANCED SCORECARD & THE FINANCIAL PERSPECTIV.docx
INTEGRATIVE PROJECT BALANCED SCORECARD & THE FINANCIAL PERSPECTIV.docxINTEGRATIVE PROJECT BALANCED SCORECARD & THE FINANCIAL PERSPECTIV.docx
INTEGRATIVE PROJECT BALANCED SCORECARD & THE FINANCIAL PERSPECTIV.docx
mariuse18nolet
 
YESHIMA SINGH - Channel Marketer Resume
YESHIMA SINGH - Channel Marketer ResumeYESHIMA SINGH - Channel Marketer Resume
YESHIMA SINGH - Channel Marketer Resume
Yeshima Sethi
 
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesMarketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
SlideTeam
 
LIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docx
LIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docxLIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docx
LIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docx
SHIVA101531
 

Similaire à Pmi (20)

INTEGRATIVE PROJECT BALANCED SCORECARD & THE FINANCIAL PERSPECTIV.docx
INTEGRATIVE PROJECT BALANCED SCORECARD & THE FINANCIAL PERSPECTIV.docxINTEGRATIVE PROJECT BALANCED SCORECARD & THE FINANCIAL PERSPECTIV.docx
INTEGRATIVE PROJECT BALANCED SCORECARD & THE FINANCIAL PERSPECTIV.docx
 
Marketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation SlidesMarketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation Slides
 
YESHIMA SINGH - Channel Marketer Resume
YESHIMA SINGH - Channel Marketer ResumeYESHIMA SINGH - Channel Marketer Resume
YESHIMA SINGH - Channel Marketer Resume
 
Promotion
PromotionPromotion
Promotion
 
Pl 3 Effective Planning Models
Pl 3    Effective Planning ModelsPl 3    Effective Planning Models
Pl 3 Effective Planning Models
 
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesMarketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
 
Effective Planning Models
Effective Planning ModelsEffective Planning Models
Effective Planning Models
 
Growth strategy: An integrated approach
Growth strategy: An integrated approachGrowth strategy: An integrated approach
Growth strategy: An integrated approach
 
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesMarketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
 
Website Launch Proposal PowerPoint Presentation Slides
Website Launch Proposal PowerPoint Presentation SlidesWebsite Launch Proposal PowerPoint Presentation Slides
Website Launch Proposal PowerPoint Presentation Slides
 
Top 10 Marketing Tricks for the Banking Industry
Top 10 Marketing Tricks for the Banking IndustryTop 10 Marketing Tricks for the Banking Industry
Top 10 Marketing Tricks for the Banking Industry
 
Business Planning in Real Life, Part 1
Business Planning in Real Life, Part 1Business Planning in Real Life, Part 1
Business Planning in Real Life, Part 1
 
Product Marketing Strategy Proposal PowerPoint Presentation Slides
Product Marketing Strategy Proposal PowerPoint Presentation SlidesProduct Marketing Strategy Proposal PowerPoint Presentation Slides
Product Marketing Strategy Proposal PowerPoint Presentation Slides
 
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...
How to Make a Business Case for #Socialmedia Gain Social Media ROI with Crims...
 
Business plan template i
Business plan template  iBusiness plan template  i
Business plan template i
 
Marketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation SlidesMarketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation Slides
 
Report_Intern_210.docx
Report_Intern_210.docxReport_Intern_210.docx
Report_Intern_210.docx
 
Builtec distribution
Builtec distributionBuiltec distribution
Builtec distribution
 
LIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docx
LIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docxLIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docx
LIBRARY RESEARCH ASSIGNMENTFROM XXX XXX STUDENT NUMBER 9.docx
 
Changing Behaviours For Better Performance
Changing Behaviours For Better Performance Changing Behaviours For Better Performance
Changing Behaviours For Better Performance
 

Plus de PMI Chennai Chapter

Skills to take you from good to great PmiCC AGM 2011
Skills to take you from good to great PmiCC AGM 2011Skills to take you from good to great PmiCC AGM 2011
Skills to take you from good to great PmiCC AGM 2011
PMI Chennai Chapter
 
Customer profitability to create value session - pmi conference
Customer profitability to create value session - pmi conferenceCustomer profitability to create value session - pmi conference
Customer profitability to create value session - pmi conference
PMI Chennai Chapter
 

Plus de PMI Chennai Chapter (17)

Building Information Modelling at PMI Chennai
Building Information Modelling at PMI ChennaiBuilding Information Modelling at PMI Chennai
Building Information Modelling at PMI Chennai
 
Democratizing analytics
Democratizing analytics Democratizing analytics
Democratizing analytics
 
PMI India updates for TNPMCONF16
PMI India updates for TNPMCONF16PMI India updates for TNPMCONF16
PMI India updates for TNPMCONF16
 
Satyananda yoga for Worklife balance at PMI Conference
Satyananda yoga for Worklife balance at PMI ConferenceSatyananda yoga for Worklife balance at PMI Conference
Satyananda yoga for Worklife balance at PMI Conference
 
Help my balance is tilting!
Help my balance is tilting!Help my balance is tilting!
Help my balance is tilting!
 
Enabling High performance teams through Agile and Lean
Enabling High performance teams through Agile and LeanEnabling High performance teams through Agile and Lean
Enabling High performance teams through Agile and Lean
 
PMI Chennai Rehabilitation Program update
PMI Chennai Rehabilitation Program updatePMI Chennai Rehabilitation Program update
PMI Chennai Rehabilitation Program update
 
Mr Sarangarajan keynote address
Mr Sarangarajan keynote addressMr Sarangarajan keynote address
Mr Sarangarajan keynote address
 
Mr Raja Krishnamurthy key note address
Mr Raja Krishnamurthy key note addressMr Raja Krishnamurthy key note address
Mr Raja Krishnamurthy key note address
 
Mr Shekar Address
Mr Shekar AddressMr Shekar Address
Mr Shekar Address
 
Ms Julie Owen key note address on LA Metro
Ms Julie Owen key note address on LA MetroMs Julie Owen key note address on LA Metro
Ms Julie Owen key note address on LA Metro
 
Ramasubramaniam Welcome Address
Ramasubramaniam Welcome AddressRamasubramaniam Welcome Address
Ramasubramaniam Welcome Address
 
Skills to take you from good to great PmiCC AGM 2011
Skills to take you from good to great PmiCC AGM 2011Skills to take you from good to great PmiCC AGM 2011
Skills to take you from good to great PmiCC AGM 2011
 
Parvez alam AGM 2011
Parvez alam AGM 2011Parvez alam AGM 2011
Parvez alam AGM 2011
 
Project management challenges
Project management challengesProject management challenges
Project management challenges
 
Doing projects right
Doing projects rightDoing projects right
Doing projects right
 
Customer profitability to create value session - pmi conference
Customer profitability to create value session - pmi conferenceCustomer profitability to create value session - pmi conference
Customer profitability to create value session - pmi conference
 

Dernier

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 

Dernier (20)

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

Pmi

  • 1. The Contribution of Program & Project Management to Bottom line Results By Dr V.BALASUBRAMANIAN Executive Director M/s SIMPSON & Co
  • 3. New Product Development
  • 5. Research & Development R&D SCENARIO IN INDIA
  • 6. Research & Development India started the focus on S&T after the independence. Scientific Policy resolution of 1958 aims to promote & sustain scientific research. Several new S&T dept and labs came into existence. The Technology policy statement of 1983 covers manufacture, services & agriculture in all districts. TPS focused on sectors like food, health, energy, housing & industry.
  • 7. Research & Development INDIA-the Destination for Global R&D ?
  • 8. Research & Development By 2020, India is expected to become the world's number one knowledge production centre…
  • 9. KEY R&D AREAS IN FOCUS 1. Agriculture 2. Pharmaceutical 3. Automobile & other Transportation 4. Electronics & Communication 5. Information Technology Research & Development
  • 11. Program & Project Management It may come as a surprise to know that today organizations look for more than project delivery from project managers. What are organizations expecting from project managers?
  • 12. The question that previously was asked of Project Managers “How many people do you manage?” Today that question has changed “What profits do you bring to your company?” Program & Project Management
  • 13. Program & Project Management Business acumen is what will help you bring profits to your organization. Let us see how understanding business acumen can help us bring more profits to our organizations Profit = Revenue – Cost
  • 14. To increase profit, we must either increase revenue or reduce cost or do both. In the process of managing projects, we need to see if there are opportunities to increase revenue or reduce cost for our organization, and then capitalize on these opportunities and increase profits. Program & Project Management
  • 15. Various the ways of increasing revenue are: A) Get New Business B) Categorize Your Customers C) Customize Your Offerings we need to customize our offering to each customer in a way that brings maximum value to the customer. Today customers want “custom”-ized service, that is why they are called “custom”-ers. We need to look at every aspect from the “customer’s point of view, not our point of view” Program & Project Management
  • 16. New Business a. Adjacency Marketing- selling new business to existing customer b. Replication Marketing- selling existing business to new customer c. Virgin Marketing-selling new business to new customer Program & Project Management
  • 17. Categorize Your Customers Percentage Revenue: What percentage of my total revenue is brought by this customer? b. Percentage Growth: What is the possibility of business growth from this customer? c. Percentage Contribution: What percentage of my total contribution (i.e. revenue – cost) is brought by this customer? Program & Project Management
  • 18. Program & Project Management Customize Your offerings Your product is customer’s solution. Sell the benefits to customer c.Your bottom-line comes from resolving the customer’s pain point. d. Your business is part of the customer’s business. e. Your price is the customer’s “Total Cost of Ownership”
  • 19. FINALLY … If the project management helps organizations to increase profits by increasing revenue and by reducing cost, that organizations will be the show case for “PROGRAM & PROJECT MANAGEMENT” Program & Project Management
  • 20. Thank You ALL Project Management Fuelling the success of Automotive Industry