Those in the know will be aware that building a high-volume, luxury, global affiliate programme comprising hundreds of high-end content and shopping sites is no mean feat.
Care to see how it's done?
PMI: London welcomes Natasha Lawley, performance marketing manager at global fashion site Farfetch, and Rakuten Marketing's Megan Dado to discuss how brands can utilise affiliate networks to expand into new territories, as well as the importance of local publishers acting as brand ambassadors.
The presentation will be underpinned by an award-winning case study around Farfetch’s global affiliate success.
2. Natasha Lawley
• Joined Farfetch in 2013
• Performance Marketing Manager
• Affiliate marketing background
Megan Dado
• Joined Rakuten Marketing in 2010
• Regional Director of Rakuten Affiliate EU
• Previously worked at AIMIA and other
Loyalty & CRM-focused businesses
Our Background
3. Global Demand for
British Retailers
Are Luxury &
Affiliate Compatible?
Farfetch: The Road
to Globalisation
Topics Covered Today
9. Today’s figures demonstrate the appetite of
consumers across the globe for UK retail.
This presents an enormous market
opportunity for retailers regardless of their size.
Helen Dickinson
Director, British Retail Consortium
18. • 300+ fashion boutiques
in 32 countries
• Stock over 100,000 items
from 2,000+ Designers
• 9 local language sites and
11 currencies
• Customers in almost 190
countries
• 10 global offices
Farfetch
Today
21. • Existing and
growing global
affiliate database
• 1 on 1 partner
strategy not
viable
Fast Track Global Reach
• Target mature
and emerging
markets
• Expand global
customer base
22. • Selected key
influencers
• Relevance and
consistent branding
across all markets
Support Wider
Business
Initiatives
23. • New, quality
partnerships and
improved customer
journey
• Local language
support and a
translated feed was
a critical
Testing Global
Waters to
Meet Market
Intricacies