The Digital Future: Maximise the Power of now by Sri Sharma

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Marketing continues to evolve, becoming more complex and competitive. The biggest challenge is gaining your consumers’ attention. So, this instant of time is crucial. Through it we get real time data and marketing opportunities are created. Enter Sri, who will share what brands and hot technologies are up to in this space and also innovative marketing success stories across search and programmatic display.

Marketing Divertissement et humour Business

TheRealTimeOpportunity
SriSharma,Founder& CEO
@srisharma @netmediaplanet

Leading Search and Display specialist
driving a step change in performance
Best use of Search Grand Prix AwardInnovation in MobileBest Performance

1. Harnessing Social
Media in Paid Search

• Product monitoring
• Trend recognition
• Real time response
RealtimeresponseinPaidSearch

RealtimeresponseinPaidSearch
Results:
• Increased revenue +29%
• Increased ROI +41%
• Increased AOV +40%

• Footfall
• Dwell times
• Movement to
checkout
OnlinetoOfflinemeasurementandgrowth

CWO landing page with jackets, sleeping
bags, tents

RealtimeresponseinlocalPaidSearch
• Precipitation
• Temperature
• Wind speed

RealtimeresponseinlocalPaidSearch
Results:
• Increased
revenue +29%
• Increased
ROI +41%
• Increased
AOV +40%

Leading Search and Display specialist
driving a step change in performance
Best Use of Mobile Grand Prix AwardInnovation in PPCBest Use of Search

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