1) QR codes are two-dimensional barcodes that can store more information than traditional one-dimensional barcodes. They can link to websites, contact info, videos, and more when scanned by a smartphone. 2) The document provides many examples of how businesses are using QR codes in marketing, including on business cards, price tags, print ads, direct mailers, and more. 3) The key benefits of QR codes for businesses are that they allow for interactive, "pull-based" marketing where customers voluntarily engage with the business by scanning codes out of curiosity or to get deals.

2.
Successful
QR
Code
Marketing
QR Codes
For Your Business
By Go Mobile Media Marketing
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Mobile
Media
Marketing
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www.GoMobileMediaMarketing.com
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info@GoMobileMediaMarketing.com
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1-­‐888-­‐544-­‐4639

3.
Successful
QR
Code
Marketing
QR Codes
You have probably started to see these squiggly
looking squares springing up everywhere, in fast
food chains, on popular soft drink bottles and cans,
as well as on flyers, tickets, magazines and
business cards.
Companies are using them to provide information
on products in the store, providing information
which can help the buying decision process.
What On Earth Are These?
These particular codes are called QR Codes. QR stands for Quick
Response. A QR code is actually a 2D (two-dimensional) matrix barcode.
QR codes were invented in Japan by Toyota almost two decades ago for
the auto industry for keeping track of car parts inventory.
A QR Code is simply a graphical image that stores information.
You’re already familiar with UPC barcodes which are one-dimensional
barcodes, usually on products you buy in a store. A UPC code is rather
limited in the amount of information it can hold.
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639

4.
Successful
QR
Code
Marketing
A 2D barcode holds information in 2 dimensions and can hold a surprising
amount of information, giving it greater flexibility for different uses.
There are several types of 2D barcodes, such as a Microsoft Tag and the
QR code. The QR Code is the code most people are familiar with seeing.
People often refer to all 2D barcodes as QR Codes.
A QR Code is free for anyone to use and has become the most widely
accepted 2D barcode. The QR Code is the 2D barcode we’ll be talking
about in this report.
How Do You Read QR Codes?
QR codes are read by software which scans them and then links to the
information they contain.
A reason for the recent increase in the use of QR codes is the increase in
the number of Smart Phones people are buying. You can download a QR
scanner app into a Smart Phone – software which will read the QR Code.
There are many free scanner apps available to download onto a phone. I
would suggest searching for a qr code scanner and look for one with 4or5
stars. Two examples of free apps are: ZXing and Kaywa.
Some Smart Phones come already set up with a QR code scanner. Once
you have downloaded the scanning app, you can use the Smart Phone’s
camera to scan the QR code. Barcodes are designed to allow content to
be decoded at high speed, providing some desired information.
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639

5.
Successful
QR
Code
Marketing
Once they are scanned, QR Codes can:
•
•
•
•
•
•
•
•
Take you to a website
Send a text message
Show a map location
Show a phone number for customers and prospects to call
Show a virtual business card
Take you to a video
Take you to a coupon/offer
Show other information such as…
Take you to a Sweepstake Form
Take you to a YouTube Video
Take you to a Mobile vCard
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639

6.
Successful
QR
Code
Marketing
Why Would People Scan a QR Code?
QR Codes are great to use right now because they are something new that
many people haven’t seen before and they add an element of suspense.
People are intrigued about what they’ll find behind the code.
People are scanning QR Codes for the following reasons:
• Curiosity – to know what they do
• To get more information
• Take advantage of a coupon, discount or gift
• Gain access to exclusive content
• Buy something
When you use QR codes for the first time in your business, you may want
to teach customers about what they are and how to scan them. A simple
picture with instructions explaining the process is usually enough.
The only limit to where you can use these codes is your imagination. See
the next page to find out different ways QR Codes have been used.
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639

7.
Successful
QR
Code
Marketing
1.
Business
Card
Put
a
code
on
your
business
card
and
download
the
vCard
contact
information
directly
into
the
phone’s
contact
manager.
2.
Put
it
on
Price
Tags
in
a
Store
Taking
them
to
a
specs
page
online
(Best
Buy
does
this
quite
effectively).
3.
Put
it
on
your
website
Contact
Us
page
People
who
take
a
picture
of
your
page
on
the
screen,
put
you
in
their
contact
list.
4.
Put
it
in
Print
Ads
People
can
scan
to
be
taken
to
a
specific
landing
page
on
your
website.
10.
Put
one
on
Videos
Take
to
landing
page
for
more
information
or
special
offer.
5.
Put
it
on
a
Campaign
Sign
Information
on
how
to
volunteer,
donate,
or
see
the
candidate
speak
on
an
issue.
14.
Coupons
Scanning
directs
them
to
a
mobile
coupon.
6.
Put
it
on
a
For-­‐Sale
Sign
Take
them
to
a
website
with
video
and
information
about
the
item
being
sold:
House,
car,
etc.
15.
Direct
Mail
Include
various
scan
codes
(call
us,
watch
a
video,
launch
website,
enter
sweepstakes).
7.
Put
it
on
your
Luggage
If
your
luggage
ever
gets
lost,
it
will
have
your
contact
information.
16.
There
is
an
App
for
That
Add
a
scan
code
that
takes
the
consumer
to
the
mobile
app
that
you
want
them
to
download
on
an
iPhone
or
Android.
8.
Link
to
Social
Media
Profiles
Easy
to
like
on
Facebook
or
follow
on
Twitter.
17.
Scan
to
Win
Enter
a
chance
to
win!
9.
Conference
Name
Tags
Contact
Information.
18.
Taxi
11.
PayPal
Buy
Link
Scanning
takes
them
to
PayPal
to
buy
your
item.
12.
Promote
an
Event
Scanning
the
code
takes
them
to
the
itinerary
of
the
event.
13.
Put
one
on
PowerPoint
Presentations
Take
to
landing
page
for
more
information
or
special
offer.
Scan
to
call
a
taxi.
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639

8.
Successful
QR
Code
Marketing
Why Should You Use QR Codes?
Traditional marketing is usually “push” marketing. You push information at
people. It is a one-way message. People can’t talk back to the TV, radio or
newspaper.
When using QR Codes, you allow people to interact with your marketing.
With the proper incentive, people will voluntarily scan the code and “talk” to
you to get your message. Your marketing becomes “pull” marketing. You
initiate a two-way conversation.
Some QR Code campaigns may allow you to continue to have a
conversation with the people who have scanned the code, if you have set it
up to collect contact information.
What Do You Need to Know About Using QR
Codes?
As you know, most people will try something at least once. In the case of
QR Codes, people will scan them at first out of curiosity. Once they’re
familiar with the codes, people will scan them to get something of value.
That something can be a coupon, a discount or some information they
want. QR codes may be directed to a mobile webpage specific to your
offer/promotion/event. You want to make sure you provide a good value to
your customers, so they continue scanning QR Codes.
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639

9.
Successful
QR
Code
Marketing
You want to make sure the codes are readable by scanners. They should
also be placed in locations convenient to be scanned, as well as in
locations with Wi-Fi access for the Smart Phones. If you’re sending your
customers to a website when they scan the QR Code, you want to make
sure that website is mobile friendly.
Of course, you will want to make sure you have a clear Call to Action. Tell
customers what to do and what they will get when they scan the code. For
example, Scan Me to Download My Contact Information, Scan Me & Enter
to Win, Scan Me for Testimonials, Scan Me & Like Us on Facebook, or
Scan Me & Save.
Is This Just Another Fad?
People ask if QR codes are a fad. The simple response to this is that
before barcodes were invented we had to ticket all inventory. Now UPC
barcodes are on almost all items we buy in stores and universally used.
QR codes are no different. They are simply used to generate a quick
response from the user to get information. Since they are able to hold
more information, it’s likely their use will only increase in the marketplace.
These barcodes are being used more and more in advertising as well as on
tangible goods. The more people get used to them and actually
understand how they work, the more they will be accepted and used.
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639

10.
Successful
QR
Code
Marketing
As the owner of a small business, you should be aware that the larger
corporations are using QR Codes in their marketing more and more.
Companies such as Home Depot, Macy’s, Target, Subway, TGI Friday’s,
Taco Bell and others are using QR Codes on a regular basis in their
marketing strategies.
QR Codes are an affordable strategy you can use when planning your
business marketing.
The key to successful QR code campaigns is using a QR code generator
that allows you to change the content whenever necessary so that once
you print the QR code on all ads, flyers, etc. all that is required is to change
out the content and the QR code is still relevant. This process ensures you
do not want to have to reprint all the marketing materials which translates
to saving you and your business money.
These codes can be linked to an opt-in form for entering a contest or for an
offer of interest to your customers. If your intention is to collect contact
information to market to a customer in the future, make sure subscribers
know they will be receiving more offers from you in the future if they opt-in
to this contest or offer.
The beauty of using a QR code the right way is that people don’t have to
wait to go home to their computer to sign up for something. They don’t
need to write anything down or remember a phone number or some other
information. They just scan the code and get the information they want.
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639

11.
Successful
QR
Code
Marketing
When you develop the offer you’ll be using with the QR Code, remember to
ask yourself: If this wasn’t your ad, would you scan this code?
In summary, QR codes can be a fun mobile marketing tool for you to use
as your market your business. It allows you to interact with your customers
and can enhance the other marketing you are already doing.
This report has been provided courtesy of:
Go Mobile Media Marketing
www.GoMobileMediaMarketing.com
info@GoMobileMediaMarketing.com
Toll Free 1-888-544-4639
Please feel free to contact us should you have any questions about this
report. We are happy to discuss with you how we can help to grow your
business.
Go
Mobile
Media
Marketing
|
www.GoMobileMediaMarketing.com
|
info@GoMobileMediaMarketing.com
|
1-­‐888-­‐544-­‐4639