SlideShare une entreprise Scribd logo
1  sur  27
College Board. (2000).  Writing a ticket to work...or a ticket out: A survey of business leaders . Retrieved December 3, 2009, from http://www.writingcommission.org/prod_downloads/writingcom/writing-ticket-to-work.pdf
Writing in College ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Persuasive Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose ,[object Object],[object Object],[object Object]
Writing as discovery ,[object Object],[object Object],[object Object]
Questions to help you develop your audience awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Means of Persuasion ,[object Object],[object Object],[object Object]
Ethos = credibility ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
[object Object]
Credibility is subject to change over time
 
 
 
What will compromise your credibility in the short and long term?
[object Object]
Two kinds of credibility
 
Extrinsic: what people know about you before they read your work or hear you speak
Intrinsic: what we do within a communication setting through our actions.
Putting ethos to work in your writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contenu connexe

Tendances

Examples student work campaigns
Examples student work campaignsExamples student work campaigns
Examples student work campaigns
Alan Fairnie
 
Barriers in communication
Barriers in communicationBarriers in communication
Barriers in communication
nirbhay varma
 
Principles for effective persuasion
Principles for effective persuasionPrinciples for effective persuasion
Principles for effective persuasion
Amita Gupta
 
Barriers To Communication
Barriers To CommunicationBarriers To Communication
Barriers To Communication
tiritrax
 

Tendances (15)

Cultural barriers to communication
Cultural barriers to communicationCultural barriers to communication
Cultural barriers to communication
 
Local and-global-communication-in-multicultural-setings
Local and-global-communication-in-multicultural-setingsLocal and-global-communication-in-multicultural-setings
Local and-global-communication-in-multicultural-setings
 
Barrier to communication
Barrier to communicationBarrier to communication
Barrier to communication
 
Examples student work campaigns
Examples student work campaignsExamples student work campaigns
Examples student work campaigns
 
Barriers of Communication
Barriers of CommunicationBarriers of Communication
Barriers of Communication
 
Barriers in communication
Barriers in communicationBarriers in communication
Barriers in communication
 
Barriers in communication
Barriers in communicationBarriers in communication
Barriers in communication
 
Principles for effective persuasion
Principles for effective persuasionPrinciples for effective persuasion
Principles for effective persuasion
 
Cross-Cultural Communication Barriers
Cross-Cultural Communication BarriersCross-Cultural Communication Barriers
Cross-Cultural Communication Barriers
 
Reflection Essay #1
Reflection Essay #1Reflection Essay #1
Reflection Essay #1
 
Barriers of communication
Barriers of communicationBarriers of communication
Barriers of communication
 
Barriers to communication
Barriers to communicationBarriers to communication
Barriers to communication
 
Communication barriers
Communication barriersCommunication barriers
Communication barriers
 
Barriers To Communication
Barriers To CommunicationBarriers To Communication
Barriers To Communication
 
Concept and barriers in communication
Concept and barriers in communicationConcept and barriers in communication
Concept and barriers in communication
 

En vedette

Research by design
Research by designResearch by design
Research by design
Paul Rogers
 

En vedette (6)

Research by design
Research by designResearch by design
Research by design
 
Ulasan mengenai majunya jenderal (purn.) tni djoko santoso untuk ri 1 period...
Ulasan mengenai majunya jenderal (purn.) tni djoko santoso untuk ri 1  period...Ulasan mengenai majunya jenderal (purn.) tni djoko santoso untuk ri 1  period...
Ulasan mengenai majunya jenderal (purn.) tni djoko santoso untuk ri 1 period...
 
Social Entrepreneurship and Undergraduate Research
Social Entrepreneurship and Undergraduate ResearchSocial Entrepreneurship and Undergraduate Research
Social Entrepreneurship and Undergraduate Research
 
Ulasan mengenai majunya jenderal purn. tni djoko santoso untuk ri 1 _ji...
Ulasan mengenai majunya jenderal  purn.  tni   djoko santoso   untuk ri 1 _ji...Ulasan mengenai majunya jenderal  purn.  tni   djoko santoso   untuk ri 1 _ji...
Ulasan mengenai majunya jenderal purn. tni djoko santoso untuk ri 1 _ji...
 
Sample english grammar
Sample english grammarSample english grammar
Sample english grammar
 
Presentatie fem finance louise brouwer financieel 2011 - 26-01-2011
Presentatie fem finance louise brouwer   financieel 2011 - 26-01-2011Presentatie fem finance louise brouwer   financieel 2011 - 26-01-2011
Presentatie fem finance louise brouwer financieel 2011 - 26-01-2011
 

Similaire à College Writing and Rhetoric

Module 3& 4 Business Communication
Module 3& 4 Business CommunicationModule 3& 4 Business Communication
Module 3& 4 Business Communication
Deepak Mehra
 
Written Comm Part One 5 4 11
Written Comm Part One 5 4 11Written Comm Part One 5 4 11
Written Comm Part One 5 4 11
JNneka
 
Effective Writing2
Effective Writing2Effective Writing2
Effective Writing2
guest349908
 
Writing Research Report
Writing Research ReportWriting Research Report
Writing Research Report
guest349908
 
Rhetorical Analysis RhetoricUsed in advertising, p.docx
Rhetorical Analysis RhetoricUsed in advertising, p.docxRhetorical Analysis RhetoricUsed in advertising, p.docx
Rhetorical Analysis RhetoricUsed in advertising, p.docx
SUBHI7
 
How to Communicate Effectively
How to Communicate EffectivelyHow to Communicate Effectively
How to Communicate Effectively
Ricardo Leiva
 
HRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docx
HRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docxHRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docx
HRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docx
pooleavelina
 
Persuasive Writing
Persuasive WritingPersuasive Writing
Persuasive Writing
amjanney
 
Persuasive Writing
Persuasive WritingPersuasive Writing
Persuasive Writing
amjanney
 

Similaire à College Writing and Rhetoric (20)

Module 3& 4 Business Communication
Module 3& 4 Business CommunicationModule 3& 4 Business Communication
Module 3& 4 Business Communication
 
Claimsandevidence
ClaimsandevidenceClaimsandevidence
Claimsandevidence
 
Audience Analysis
Audience AnalysisAudience Analysis
Audience Analysis
 
Workplace Writing Chapter 1
Workplace Writing Chapter 1Workplace Writing Chapter 1
Workplace Writing Chapter 1
 
Written Comm Part One 5 4 11
Written Comm Part One 5 4 11Written Comm Part One 5 4 11
Written Comm Part One 5 4 11
 
Effective Writing2
Effective Writing2Effective Writing2
Effective Writing2
 
Writing Research Report
Writing Research ReportWriting Research Report
Writing Research Report
 
What is a cv
What is a cvWhat is a cv
What is a cv
 
Rhetorical Analysis RhetoricUsed in advertising, p.docx
Rhetorical Analysis RhetoricUsed in advertising, p.docxRhetorical Analysis RhetoricUsed in advertising, p.docx
Rhetorical Analysis RhetoricUsed in advertising, p.docx
 
How to Communicate Effectively
How to Communicate EffectivelyHow to Communicate Effectively
How to Communicate Effectively
 
How to Communicate Effectively
How to Communicate EffectivelyHow to Communicate Effectively
How to Communicate Effectively
 
HRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docx
HRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docxHRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docx
HRMN302_Chapter 1.docxThis text was adapted by The Saylor Fo.docx
 
Ap lang apsi 2012 presentation kristen
Ap lang apsi 2012 presentation kristenAp lang apsi 2012 presentation kristen
Ap lang apsi 2012 presentation kristen
 
Hate speech in the social media hate speech in the interne
Hate speech in the social media  hate speech in the interneHate speech in the social media  hate speech in the interne
Hate speech in the social media hate speech in the interne
 
Chapter 1--EFFECTIVE COMMUNICATION IN BUSINESS
Chapter 1--EFFECTIVE COMMUNICATION IN BUSINESSChapter 1--EFFECTIVE COMMUNICATION IN BUSINESS
Chapter 1--EFFECTIVE COMMUNICATION IN BUSINESS
 
1-introduction.ppt
1-introduction.ppt1-introduction.ppt
1-introduction.ppt
 
Persuasive Writing
Persuasive WritingPersuasive Writing
Persuasive Writing
 
Persuasive Writing
Persuasive WritingPersuasive Writing
Persuasive Writing
 
Credibility Advantage 2.0
Credibility Advantage 2.0Credibility Advantage 2.0
Credibility Advantage 2.0
 
Comm Methods Chapter 1
Comm Methods Chapter 1Comm Methods Chapter 1
Comm Methods Chapter 1
 

Plus de Paul Rogers

Plus de Paul Rogers (8)

Entering the conversation: Academic journals and your development as a scholar
Entering the conversation: Academic journals and your development as a scholar Entering the conversation: Academic journals and your development as a scholar
Entering the conversation: Academic journals and your development as a scholar
 
Contemporary Research on Writing Part II
Contemporary Research on Writing Part IIContemporary Research on Writing Part II
Contemporary Research on Writing Part II
 
Contemporary Research on Writing
Contemporary Research on WritingContemporary Research on Writing
Contemporary Research on Writing
 
Social Entrepreneurship and the 21st Century Mueseum
Social Entrepreneurship and the 21st Century MueseumSocial Entrepreneurship and the 21st Century Mueseum
Social Entrepreneurship and the 21st Century Mueseum
 
Teaching Children to Write from the Start
Teaching Children to Write from the StartTeaching Children to Write from the Start
Teaching Children to Write from the Start
 
Socioculturaltheoryofwritingdevelopment
Socioculturaltheoryofwritingdevelopment Socioculturaltheoryofwritingdevelopment
Socioculturaltheoryofwritingdevelopment
 
Introduction to Rhetoric and Writing for English Majors
Introduction to Rhetoric and Writing for English MajorsIntroduction to Rhetoric and Writing for English Majors
Introduction to Rhetoric and Writing for English Majors
 
Teaching Children to Write from the Start
Teaching Children to Write from the StartTeaching Children to Write from the Start
Teaching Children to Write from the Start
 

College Writing and Rhetoric