This document discusses the benefits of freemium business models for digital goods like music. It argues that with digital goods, the marginal cost of additional users is zero, so the maximum reach can be achieved by offering the goods for free. It also notes that information wants to be free on the internet, so free copies will exist regardless, and companies need to focus on converting free users to paying customers. The document provides examples of how musicians can use different tiers of both free and paid content and services to build their brands and fan bases while still generating revenue.
2. Stefan Peter Roos
twitter.com/spr2
economist, web strategist, online business
consultant, proud music, entrepreneur,
speaker, music publisher, brainfood
specialist...whatever
3. Please note: These slides were used in my
talk at All2gether Now conference, Berlin
2010 as outline, so the explanation/context
is unfortunately missing, if you did not
attend!
www.a-2-n.de
26. Sunscreen Song...
(Baz Luhrmann)
If I could offer you only one tip for the future,
freemium would be it. The long term benefits of freemium
have been proved by scientists, whereas the rest of my
advice has no basis more reliable than my own meandering
Experience…
I will dispense this advice now.
63. The original Napster may have been the
greatest music loving community
- remember browsing everyones harddrive
- nice instant illegal access
- pure music, no strings attached
- state of bliss
=> let's try again, but this
time legally, with payment
for artists involved
64. Thank you!
Get in touch:
www.proudmusiclibrary.com www.proudsourcing.de
Stefan Peter Roos
twitter.com/spr2
