A presentation made to charities to introduce the idea of sharing their followers' social cognitive surplus for the benefit of their charities - provided that we could insure that their personal identity information never sold or compromised.

1. Social Market Research for Charity
Changing the Social Web for Good
Social-Philanthropic Fingerprint
www.socialmarketresearchforcharity.org
“The Ultimate Social Rewards Web Service”
…empowering your causes…changing the world

2. Social Market Research for Charity
Changing the Social Web for Good
Directions:
The presentation as 2 X 1 slide handouts is typically
downloaded and a copy (11 pages) presented to each
person attending the presentation.
A PDF copy of the presentation handouts is available at:
http://www.socialmarketresearchforcharity.org/PPT/SMRC-
Social-Philanthropic-Fingerprint.pdf

3. Social Market Research for Charity
Changing the Social Web for Good
Which five humanitarian causes would you most
want to see fulfilled in our world? These are your
causes.
1. Hunger
2. Poverty
3. Disease
4. Education
5. Human Rights

4. Social Market Research for Charity
Changing the Social Web for Good
Which five charities are making the biggest difference for
your causes? Rank them in order of which charities are
achieving most good in the world.
1. unicef
2. feed the children
3. united way
4. bill & melinda gates foundation
5. red cross

5. Social Market Research for Charity
Changing the Social Web for Good
Which five businesses or celebrities are doing the most to
advance your causes? Rank them in order of which are
accomplishing most good in the world.
1.
2.
3.
4.
5.

6. Social Market Research for Charity
Changing the Social Web for Good
Which online applications are best facilitating your
causes? Rank them in order of which are achieving
most good in the world.
1.
2.
3.
4.
5.

7. Social Market Research for Charity
Changing the Social Web for Good
What five things could you do to facilitate the
fulfillment of your causes? Rank them in order of
which stand to achieve the most good in the world.
1.
2.
3.
4.
5.

8. Social Market Research for Charity
Changing the Social Web for Good
If we were to pledge $100 per month to your causes
on your behalf how would you have us split up
those funds?
1.
2.
3.
4.
5.

9. Social Market Research for Charity
Changing the Social Web for Good
If a company's philanthropic/social-responsibility profile
matched yours down-the-line how much more would
you be willing to pay for its products compared to a
competitor without a philanthropic/social-responsibility
profile?
1. 0-5%
2. 5-10%
3. 10-15%
4. 15-20%
5. 20% or more

10. Social Market Research for Charity
Changing the Social Web for Good
If a celebrity whose philanthropic/social-
responsibility profile matched yours was featured
in an event how much more likely would you be to
attend that event?
1. 0-5%
2. 5-10%
3. 10-15%
4. 15-20%
5. 20% or more

11. Social Market Research for Charity
Changing the Social Web for Good
If a social web application were able to use your
activity to superfund your causes how much of
your social web activity would you dedicate to that
app or allow it to access?
1. 0-20%
2. 20-40%
3. 40-60%
4. 60-80%
5. 80-100%

12. Social Market Research for Charity
Changing the Social Web for Good
What percentage of your friends family and
extended network would you invite to use such
a social web application?
1. 0-15%
2. 15-30%
3. 30-45%
4. 45-60%
5. 60% or more

13. Social Market Research for Charity
Changing the Social Web for Good
Previously you identified five charities (501(c)(3)s)
which were fulfilling your causes. How confident
were you in your answers?
1. Absolutely confident; not a doubt in my mind.
2. Pretty confident; I know my answers are on target.
3. Relatively confident; I am pretty sure my answers
are on target.
4. Not very confident; I am not sure my answers are
on target.
5. Not confident at all; I doubt my answers are on
target at all.

14. Social Market Research for Charity
Changing the Social Web for Good
Previously you identified five corporations or
celebrities which were fulfilling your causes. How
confident were you in your answers?
1. Absolutely confident; not a doubt in my mind.
2. Pretty confident; I know my answers are on target.
3. Relatively confident; I am pretty sure my answers
are on target.
4. Not very confident; I am not sure my answers are
on target.
5. Not confident at all; I doubt my answers are on
target at all.

15. Social Market Research for Charity
Changing the Social Web for Good
Previously you identified five social web applications
which were fulfilling your causes. How confident
were you in your answers?
1. Absolutely confident; not a doubt in my mind.
2. Pretty confident; I know my answers are on target.
3. Relatively confident; I am pretty sure my answers are on
target.
4. Not very confident; I am not sure my answers are on
target.
5. Not confident at all; I doubt my answers are on target at
all.

16. Social Market Research for Charity
Changing the Social Web for Good
Previously you identified five things you personally
could do. How confident were you in your answers?
1. Absolutely confident; not a doubt in my mind.
2. Pretty confident; I know my answers are on target.
3. Relatively confident; I am pretty sure my answers are on
target.
4. Not very confident; I am not sure my answers are on
target.
5. Not confident at all; I doubt my answers are on target at
all.

17. Social Market Research for Charity
Changing the Social Web for Good
All together, in an average week how many times do you
tweet, forward messages, follow a link, send text
messages, update your status, tag or rate photos or
videos and read news articles or entertainment pieces
online?
1. 0-25
2. 26-50
3. 51-75
4. 76-100
5. 101 or more

18. Social Market Research for Charity
Changing the Social Web for Good
All together, in an average week how many times do
you enter feedback or comments on a website,
post a blog entry, purchase products online, review
a product online or send emails?
1. 0-15
2. 16-30
3. 31-45
4. 46-60
5. 61 or more times

19. Social Market Research for Charity
Changing the Social Web for Good
Consider the previous two questions. How much of
those would you volunteer to allow the charities
which support your causes to review & analyze?
1. 0-20%
2. 20-40%
3. 40-60%
4. 60-80%
5. 80-100%

20. Social Market Research for Charity
Changing the Social Web for Good
How interested would you be to be introduced and interact
with others who share or complement your
philanthropic profile?
1. Sold; sign me up today!
2. Very Interested; I definitely want to meet work and play
with others who share my philanthropic values.
3. Interested; I'd check it out.
4. Somewhat interested; I might check it out... if I'm not too
busy.
5. Nah.

21. Social Market Research for Charity
Changing the Social Web for Good
If there were such a thing as a
social/philanthropic credit rating, on a 0-900
scale how would you rate yourself?
1. 0-400
2. 401-550
3. 551-650
4. 651-750
5. 751-900

22. Social Market Research for Charity
Changing the Social Web for Good
If there were clear and well-established ways to
improve your social/philanthropic credit rating,
how much energy would you put into it?
1. All
2. Lots
3. Some
4. Little
5. None

23. Social Market Research for Charity
Changing the Social Web for Good
How interested would you be to know how your
social/philanthropic credit compared to your
friends or to others in general?
1. Supremely interested; show me right now!
2. Interested; I'd check it out and keep on top of it regularly.
3. Somewhat interested; I'd check it out.
4. A little interested; I might check it out every once in a
while.
5. Uninterested