We've been fighting the good fight to get design at the table. Across companies large and small it's becoming standard to have design sit alongside business and engineering as a core partner. But getting to the table is just the beginning. What happens once you're there? Presented August 7th, 2015 in Chicago at Prototypes, Process & Play

1. So You’ve Got a Seat at the Table. Now What?
Andrea Mignolo | @pnts
Future of Web Design

2. @pnts

3. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

4. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
interface | interaction | product

5. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

6. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

7. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
-10=

8. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
We’re BFFs

9. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

10. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

11. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

12. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
…getting to the table is
just the beginning…

13. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
…getting to the table is
just the beginning…

15. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

16. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

17. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

18. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

19. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Chief Design Officer

20. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Chief Design Officer

21. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
business + engineering + design = product

22. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

23. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

24. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

25. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

26. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
how does design add value?

27. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

29. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

30. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

31. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

32. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

33. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Alfred P. Sloan
CEO of GM

34. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Alfred P. Sloan
CEO of GM
dashing and
youthful!

35. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

36. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

37. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

38. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
“Even comfort, initially, was a secondary matter, and appearance, economy,
etc. got scant, if any, attention… Engineering was the all absorbing activity
and the engineer was usually the dominant personality… Even advertising
and the sales effort voiced largely the engineer’s convictions as to desirable
motor car features and characteristics…”

39. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

40. KEEP
CALM
AND
MAKE THINGS
PRETTY

43. CHALLENGE #1
VISION

44. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
understand what already exists
CHALLENGE #1
VISION

45. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

46. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

47. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
“Designer Leaders are not just hired to listen and consult, we are hired to lead.”

48. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
what do you want design to be?

49. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
Design

50. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

51. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #1
VISION
WWHED?
(What Would Harley Earl Do?)

53. CHALLENGE #2
BUY-IN

54. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #2
BUY-IN
show, don’t tell

55. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

56. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

57. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

58. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

59. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #2
BUY-IN
co-design

60. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

61. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

62. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #2
BUY-IN
make it visible

63. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

64. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

65. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

66. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

67. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #2
BUY-IN
WWHED?
(What Would Harley Earl Do?)

70. CHALLENGE #3
ALIGNMENT

71. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #3
ALIGNMENT
repeat, repeat, repeat

72. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

73. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

74. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

75. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #3
ALIGNMENT
be the voice of the customer

76. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

77. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

78. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #3
ALIGNMENT
start small

79. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

80. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #3
ALIGNMENT
WWHED?
(What Would Harley Earl Do?)

84. CHALLENGE #4
CULTURE

86. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
vision + buy-in + alignment

87. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
insert design into the decision making process

88. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

89. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

90. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
hiring

91. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

92. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
beware the execution phase

93. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

94. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

95. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #4
CULTURE
WWHED?
(What Would Harley Earl Do?)

97. CHALLENGE #5
YOU

98. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
celebrate wins, learn from losses

99. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

100. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
always be learning

101. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

102. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
meeting of the minds

103. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

104. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
CHALLENGE #5
YOU
it’s a journey!

105. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts

106. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
vision + buy-in + alignment + culture + you = value

107. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
1927
1940
1950
Harley Earl joins GM
Harley Earl promoted to Vice President
Design has equal corporate decision making power
along with Finance and Engineering

108. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
bit.ly/the-table

109. Future of Web Design - So You’ve Got a Seat at the Table. Now What? @pnts
“The future is something you do, not something that happens to you.”
“Don’t be in victim mode. Drive change.”
- Ian Swinson
- Catherine Courage

110. @pnts
hi@pnts.us
Thank You
SPECIAL THANKS
Lis Hubert, Binh Tran, Ray DeLaPena, Ian Swinson, Daniel Weinand, Jonathan Berger, Eddie Kim, Jonathan Lu, Dana Gertz, Brad Nunnally