A presentation to encourage a conversation among local government communications folks about what is and isn't working in social medis. I tended to find the modest examples most compelling. People wanted to talk a lot about twitter! Presented twice at the LGComms annual conference Sheffield May 20th 2009.

2. LG Comms
Sheffield
May 20th
2009
Social Media
What’s Working?
Nick Booth
nick.booth@podnosh.com

4. Too Much,
can’t
cope....
The journalist
who doesn’t read
your news
release
Image Arty Lee Smokes

5. Text

6. How do you feel?
I think we’re on top of social media,
using it well

7. How do you feel?
Got a long way to go and want to
use it more

8. How do you feel?
Oh come on - we all know it’s this
year’s gimmick.

9. Numbers(ish)

10. 17.8 million
active users of the social web in the UK
source Universal McCann, April 2008

11. Source: Cabinet Office Jan 2009

12. source Universal McCann, April 2008
US Sur vey Pew Institute
December 2008

13. “The meteoric growth in
social media is the single
most significant story in the
online media space today.”
Nielsen April 2009

14. Nielsen April 2009

15. http://www.mccannbristol.co.uk/news/?p=117

16. 101
Tweeting Councils
Source Liz Azyan Lgeo Research - April 2009

19. Stuart Harrison

20. Useful

23. Local

25. Open

27. Oops?

28. Responsive

30. Useful
Local
Open
Responsive

31. Be Generous
Tell their story not yours
Invest in the communities
ability to join in

32. Sheffield
May 20th
2009
Social Media in Local
Goverment
What Works?
Nick Booth
nick.booth@podnosh.com