4. Business Value
Provide the best possible business value fits market needs
and evangelizing the whole organization.
5. PO scope of work
Gather all requirement,
priorities and accept final
product shape
Product Shape
Spread all necessary
information about vision
and goals
Share the vision
Be the one of the people
responsible for project results
Common responsibility
Create and keep
most valuable product
initiatives on track
Manage priorities
6. Features arguments
1
2
3
4
5
6
7
8
But the data looks good
But it will only
take a few minutes
But this customer
is about to quit
But we can just
make it optional
But we’re supposed to be allowed
to work on whatever we want
But we’ve nothing else planned
But out competitors already have it
But 852 000 people want it
16. “The difference between
successful people and really
successful people is that
really successful people say
no to almost everything.”
Warren Buffett
My favorite argument!
Joke: who is the most important stakeholder in the company, based on surveys?
Clear PROCESS what help our business move forward.
It cannot be a few idea bundles.
It should be aligned with your company but you making a decisions!
You should prepare and update Product Vision all the time. And be consistent delivering that.
It doesn’t mean a list of projects or not being flexible.
When you have strong arguments, it is easier to say NO.
You have a lot of arguments - tools, experience, market research, A/B test but stakeholders have more other arguments!
Position - yes, it’s important. It helps but it’s not so easy to achieve good position?
So - who will decide? You - but it is not how to decide with a god finger. No to force anything.
You have to:
convince people to the idea(s)
find partner, time, budget, resources
motivate people
I spend 60% of my working hours on communication issues.
You have to be a great internal PR manager!
What defines good Project communication?
Based on which conditions and from who you’ve made a decision
Clear, well explained business goals
A/B tests
Open Refinements
No emotions around the projects - chill out, it’s only a workplace!
F2F feedback (good! and bad - and please do not use shit sandwich)
Tell the truth - about your hesitations, problems, etc. Do not be a Black box!
Gather feedback from Sales and Support Team (seat with them, see deals reasons, see their customers expectations)
Meet with them, discuss about that and come back with information (what, when, important or not)?
V2MOMs or OKRs -committed with other stakeholders. And define GOALS! Then it’s easier to tell: ok, if you want more, what you want to remove from the plan?
Q Presentation + Monthly summaries with progress sharing
Geckoboard - visualise progress, KPI and goals.
http://www.productstrategymeanssayingno.com/
Overpromise
Give ETA Release dates
Spread your frustration around the company
Build alliances
Regularly
Lean customer development
Engage your development team members
Share with other and see how it influence on your work plan