http://www.pointit.com - This Webinar covers mobile marketing and best practices for Adwords campaigns on mobile devices.

1. Going Mobile with Google AdWords
Jon Lisbin – Founder
Cory Banks – Client Manager

2. About Point It
Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• PPC & SEO
• 15 team members, 40+ yrs
of SEM experience
• Servicing clients across all
verticals and revenue
models

3. Presentation Agenda
Agenda

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“Mobile Marketing” Defined
“Mobile Marketing” – The use of wireless
media as an integrated content and
direct responsive vehicle within a cross
media or stand-alone marketing
communications program.

5. Presentation Agenda
Mobile Landscape
Mobile marketing in 2010 is like the PC in 1996, but ramping up faster
Over a Decade Ago! Today
•1996 -1997 the number of •2009 - 2010 the number of mobile
websites grew 3X websites grew 7X
“…we believe more users will likely connect to the Internet via mobile devices
than desktop PCs within 5 years.”
Morgan Stanley, The Mobile Internet Report, Dec. 2009

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Mobile Search & Usage Distribution
Search Engine/Portals dominates usage
•News/Sports
•Social Networks
•Financial Information

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Vast and Growing

8. Overview
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10. PresentationWAP?
What’s a Agenda
Feature phones with
Limited application support.
Internet capabilities.
Checks email, views special Thousands of different models.
websites, downloads music.

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High End Phones

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Customize to Mobile Devices.
Separate your desktop and mobile campaigns to more easily
optimize keywords, ad text, and landing pages based on results

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Jon Lisbin – jonl@pointit.com
Cory Banks – coryb@pointit.com
www.Pointit.com/Blog

30. Additional ResourcesAgenda Links
Presentation and Beta
•Mobile and Beta resource
•http://www.google.com/ads/innovations/#mobile