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SMS Text & Mobile Marketing Made Easy
- 1. SMS Text - Mobile Marketing Made Easy Jon Lisbin - Point It Founder and Webinar Moderator Scott Whitmarsh - Director SMS Support September 21st 2011
- 2. Webinar Information Presentation Agenda •Being Recorded & Will be Uploaded to Website This is an Interactive Webinar so it is Okay to Ask • Questions During the Presentation
- 3. About Point It Presentation Agenda • Launched in April 2002 • Seattle’s largest independent search marketing firm • SEM – Mobile - Social • $30 MM in managed media/yr • 40+ yrs of SEM experience • Servicing clients across all verticals and revenue models
- 4. Clients
- 5. Will Your Business Thrive or Die? ● How to attract New Customers ● How to create and keep Loyal Customers ● 1st Mover Advantage
- 6. USA Mobile Usage Overview ● Mobile Feature Phones vs Smartphones ● SMS Text Messaging Usage ● Social Network Usage by Mobiles ● QR Code Usage
- 7. Where Smartphones Are Used
- 8. Smartphone Users are Looking
- 9. Smartphone Searchers are Buyers
- 10. What is SMS? ● Origin of the Short Message System ● The Mistake Becomes a Winner! ● Delivery and Message Open Rates
- 11. SMS Usage Continues to Increase 70% of mobile users sent texts ● 40% used browser or downloaded an app ● 30% accessed a social networking site ● Stats are from comScore as of July 2011
- 12. QR Code Usage 14.5 Million people scanned QR Codes in the US in June 2011 ● 80% Increase in QR Code scans for the 2nd qtr vs 1st qtr ● We are seeing them in all media
- 13. How Did You Use a QR Code? ● Coupons Deals & Discounts ● Enter Sweepstakes ● Product Info
- 15. Marketing Channel Unification ● Mobile Market ● SMS Text ● QR Codes ● Mobile Coupons ● Facebook Integration
- 16. Mobile Marketing Dashboard Create A Text Message Create a Mobile Coupon
- 17. Ability to Create Mobile Coupons ● Eye Catching Mobile Image Coupons ● “Electronic Wallet” ● Track Your Conversions
- 18. Create Mobile Web Pages/Ads ● Reach Your Database with Mobile Pages/Ads ● Mobile Virtual ● Business Card ● Contact Info
- 19. Mobile Appointment Setter ● Appointment Reminders ● How to Increase Revenue 10%+
- 20. Text to Win Sweepstakes ● Run Contests to Build Your Lists ● Platform randomly selects up to 5 Winners for You
- 21. Daily Deals Audience Survey ● Has Your Business or Your Clients Business Offered a Groupon Offer? ● Would You or Your Client Use Groupon Again?
- 22. Daily Deal Site Craze Does Groupon Really Help Businesses? The 800# Gorilla The Good, The Bad, & The Ugly
- 23. How Will You Make Money? ● Grouponees Spending Habits ● 3 Ways to Make Money with these Deals ● Reward Loyal Customers / Break the Cycle
- 24. How Many Daily Deal Sites? ● Seattle 39 ● Chicago 60 ● LA 72 ● New York 78 ● What is Yipit?
- 25. SMS List Building Tips & Tricks ● What Companies Use SMS Texting ● How to build an SMS database list ● Will Your Businesses Benefit?
- 26. Q&A
- 27. Thank You Scott Whitmarsh - scottw@pointit.com Jon Lisbin – Jonl@pointit.com support@pointit.com Point It Search Marketing Agency www.pointit.com Please sign up for a free demo account under the Mobile/SMS Text Marketing tab