Role of Chartered Accountants in marketing wing of the organisations either being the part of management or being the part of marketing department.

1. Chartered Accountants
in Marketing
CA Thakur Prasad Adhikari

3. “The business enterprise has two -- and only
two -- basic functions: marketing and
innovation. Marketing and innovation produce
results; all the rest are costs.”
–Peter Drucker

4. Components of Cost and
Revenue
Manufacturing is a cost. Management
and administration are costs. Finance,
Accounting, HR, IT, Operations, and
Legal are all costs. The only function in a
company that produces revenues and
profits is marketing; that is, marketing
defined holistically as product, price,
place, and promotion.

5. Is Marketing mean only
Promotion ?
Marketing has come to be defined by just
one of its four P’s: promotion. Advertising
agencies and client marketing
organisations alike have been
marginalised in the business world by
allowing themselves to be boxed into just
the business of promoting and advertising
the product, rather than marketing it.

6. Marketing ≠ Advertising
In the earlier days of marketing, which
emphasized all four Ps, marketing was a
board-level function in corporations.
Today that’s often not the case. Marketing
professionals are usually seen as the
“advertising people.”

7. Our Introduction
We Chartered Accountants, and Business
Consultants essentially cost the company
money. This isn’t to say that the money isn’t
well spent, or that we professionals don’t
sometimes save corporations a lot of money by
preventing lawsuits, keeping things straight
with the Inland Revenue Department, or
implementing timesaving new software. But
none of these functions actually produce
revenues for the company.

8. Dynamic Approach
To help recast the
marketing function within
our organisations or
clients, we need to
practice more “design
thinking “and less
“advertising” thinking. And
as paid media advertising
continues to decline in
both volume and
effectiveness, redefining
“marketing” isn’t…

9. Can Chartered Accountants
Assist Marketing ?
One of the key objectives for agencies in the 21 century is to do
more “magic,” not just “logic.” Magic is the high-value ideation,
insights, and problem solving that most agencies do well, but do
a poor job of getting paid for it (or worse, give it away). “Magic”
work includes helping organisations think through all the
dimensions of marketing – from the way the product is named
and distributed to how customer service is delivered.
When agencies instead default straight to producing advertising,
they are largely engaging in the “logic” side of the business –
execution and implementation. “Logic” work, while it must be
done well, carries a lower perceived value and keeps agencies
mired in the advertising factory model where “marketing”
mostly means “advertising.”

10. Role of Chartered
Accountants in Marketing
Analysing the Marketing and Advertising Trend of the Organisation
Take Data for similar services and products and make comparisons
with the organisation’s performance
Forecast the business with alternatives taking Marketing as a growth
driver instead of a service provider
Recommend a product improvement as they are an ad campaign.
Analyse the concept of the Marketing Department and foresee the
consequences if the act will cause a lawsuit against the organisations
Compare the marginal profit rather than marginal cost or marginal
revenue through marketing

11. Conclusion
Chartered Accountants can integrate different
segments in numbers if they think proactively.
Integration of different logical thoughts with proactiveness will bring magic, magic with growth driver
will bring innovations, innovations with marginal
profit will create business value, Business Value with
marketing will bring sustainability, Sustainability with
growth target will bring going concern, Going
Concern in all aspects will bring the development of
the Economy, Economic Development is our agenda.

12. Can We Help ?

13. We can be contacted at the following office;
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TP Adhikari & Associates,
nd
Chartered Accountants
2 Floor, 723/60, Tanka Prasad Ghumti Sadak,
Anamnagar, Kathmandu- 32, Nepal
GPO Box No. 10915
Contact No: 01-4247816 / 4247917
Email : tpadhikari2012@gmail.com
Fax: +977-1-4247917
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CONTACT PERSON: CA Thakur Prasad Adhikari
Cell: +977 985109405