This document provides 10 tips for growth hacking an ecommerce business: 1) Refine calls to action, 2) Remove barriers to conversion, 3) Leverage brand ambassadors, 4) Stand out uniquely, 5) Automate repetitive tasks, 6) Use specific metrics over general claims, 7) Optimize page load time within 3 seconds, 8) Frame offers through different perspectives, 9) Create a sense of missing out, and 10) Continually test optimizations through A/B testing. The overall message is that data-driven experimentation and refinement can significantly improve conversion rates.

1. Boostyourconversions
by40%andmore
withthese10growth
hacking ps

2. Didyouknowthatthere
areeCommerce
businessesthatincrease
theirsalesandnumber
ofleadsliterally
EVERYSINGLEDAY.
Don’tbelieveit?

3. Believinghasnothingto
dowiththat.It’salla
maeroftesngyour
websiteandconstantly
improvingyourbusiness
basedondata.
You’reright!

4. Readour
10op mizaon ps
ttofindouthowyou
yourselfcanstart
improvingtodayand
howtomakesurethat
youhavepickedthe
rightpath.

5. 1 RefineyourCalltoAcon
Youhavegonetogreatlengthstodesignyournewlanding
page.Ithasengagingcopyandgraphics.But…whereisthe
bu on?Wecan’tseemtofindit…
CALLTOACTION

6. Don’thideyourCalltoAcon!
·Makeitstandoutwithcolorsand
properplacement
·Getstraighttothepoint(e.g.instead
of“Go”-“Esmatemymonthlypayment”)
··Givethemavoice(e.g.insteadof“Sign
up!”-“Signmeupfornewsle er”)
CTA

7. Whydiditwork?
DON’T
STOP
US
2 Don’tstopyourvisitorsfromconverng
Somemesallittakesto
improveconversionisto
removeonewebformfield.
That’spreciselywhatgrowth
hackingexpertNeilPateldid,
ge nganincreaseof26%.

8. Becauseheremovedoneofthe
barriersthatkepthisviewers
fromconverng!Ifyouwantto
increaseconversion,cutoutall
unnecessaryfieldsandstepsthat
leadtopurchase,signupetc.

9. Hereareafewthingsyoucandoinyour
eCommercestoretoremovebarriers:
·Makeyourcheckoutprocessfocused-don’tuse
pop-upsoraskforanewsle ersignupatthe me
theusermakesapurchase
·Useanalycstools-findoutwhenyourusers
bouncefromyourwebsite
··Allowyourcustomerstosavethecartcontentand
completethecheckoutlater
·Introduceinlineformvalidaon

10. 3 Getyourselfbrandambassadors
What’soneofthebestwaystouseofflinechannelsto
increaseonlineconversions?

11. Togetbrandambassadors!Somemesallittakesistogive
awayproductsforfreetosomeindividualsinexchangefor
spreadingtheword.ForMaker’sRow,brandambassadors
proved40%moreeffecvethanotherchannelsingenerang
leads.

12. 4 Makeyourselfstandout
Howcanyou
disnguishyourself?

13. Byofferinguniquewaysoflead
generaonandengagingusers.
Takealookattheseexamples:
·Theso warehouseChopChop
developedacalculatorthatallowsyouto
esmatethecostoftheirservices.
··BenefitCosmecsulizes
user-generatedcontentbydisplaying
Instagrampostsfromtheirfansontheir
homepageinrealme.
Suchpotenallyviralwaysofengaging
andconverngaretheessenceofgrowth
hacking!

14. 5 Ifit’srepe ve,automateit
AccordingtoMarketsandMarkets,
themarkengautomaonso ware
marketissettogrowattherateof
9%through2019.

15. Howcanyoujoincompaniesthatwanttousedatatoautomate
processesandgetaheadofcompe on?
·Usemoderninventorymanagementsoftwaretoinstantly
provideyourclientswithpersonalizedcatalogsbasedontheir
previouspurchases.
·Automatetheprocessofsendingemailstoyourleads.

16. 6 1234567isbe erthanalot
Ourproductwillhelp
yougreatlyincreaseyour
sales.
Ourproductwillhelp
youincreaseyoursales
by54.5%inthefirst
6weeksofuse.
Whydoesoneofthesesentencesabovesoundmoreconvincing?

17. Mostofthe me,userslikethe
laerawholelotofmore.
That’sbecausespecific
informaonseemsmore
trustworthy.
WWithGoogleAnalyticsandother
researchtools,youhaveplentyof
data.Useitandbespecificabout
whatyouoffer!

18. 7 Thethreesecondsthatmaermost
Whenthepageloadsmore
than3seconds,the
abandonmentratereaches
20%,accordingto
Kissmetrics.Scary,isn’tit?
Whatcanyoudoaboutit?

19. ·Tryvarioustechniquesof
decreasingthepageloadof
yourwebsites-itreallymakes
adifference.
··Usethe3secondruleto
inspireyoutousegreat
imagesinyourdesign.
Stunningimagesmakeallthe
difference!

20. 8 It’samaerofperspecve
Didyouknowthatmerelypresenngyourofferinaproper
waycanmakeallthedifferencebetweenaconversion
machineandaconversiondesert?
Listentothisstory...

21. AstudybyUnbounceshowstheresultsofmeddlingwith
variouspricingplans.
AAtfirst,onlya$30monthlyplananda$299yearlyplanwere
available.Thelaeraccountsfor60%ofpurchases.
Subsequently,anew$289yearlyplanwasintroducedthatonly
hadcorefeaturesoftheproduct.Themonthlyplanwasalso
strippedofextrafeatures.Asaresult,the$299plangoteven
morepopularandaccountedfor86%ofpurchases-justasit
wasintended!
Thinkabouthowyoucanusethistechniqueonyourwebsite.

22. 9 Dotheyfeelliketheymissoutonyou?
Anaveragepersonwouldbemuchmore
saddenedbythelossof$1000thanmade
happierbygaining$1000.It’scalledloss
aversion.Whydoesitmaerforyour
eCommercebusiness?

23. Becauseyoucanusethistechniqueto
increasesalesandconversions!
·LargeeCommercestoresprovide
informaononhowmanyunitsofany
givenproductarele tocreatethe
feelingofurgency.
··Othermethodsofachievingasimilar
effectsarecountdowns,certaincolors
(red)andexclamaonmarks.

24. 10 Don’ttrytoguess.Test.
Don’tjusttakeourwordforanyofthese
techniques.Testthemyourself.With
MagentoextensionssuchasCreareAB
orA/BTesngorthefreewebtoolssuch
asGoogleAnalycs,PiwikandClicky
youcandoA/Btestsforanyofthe
ideas.
Wait…whatareA/Btests?

25. It’sawayofcomparingtwoalternaves.
Forexample,youcan:
1.Findapossibleflawinyoursite.
2.Createanewimprovedversionofthesite.
3.Direct50%oftraffictoeachofthem.
4.4.Compareconversionstopickthebe erone.
OthertoolsthatcanhelpyouwithA/Btesng
areSaaSservicessuchasUnbounceor
Kissmetrics.

26. Neverstopsearchingfornew
waysofincreasingyour
conversionsandtestingyour
ideas.

27. by
Thanksforreading!