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Eerste versie van de presentatie van het techrunners team voor de Sky Radio Run 2009
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Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.
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Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering. This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.
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Recommandé
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Hienadz Drahun Ui Design At Epam
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Presentatie het web en toerisme voor Dagtoerisme Limburg http://www.dagtoerismelimburg.be/nl
Het web en toerisme
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Polle de Maagt
Come costruire un layout dinamico con due colonne; in quella di sinistra visualizziamo i dati di una tabella relazionale; in quello di destra una view di una azione scelta dal comando di menù
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Gewoon. Goed. Helpen. Het lijkt zo eenvoudig, maar in de dagelijks praktijk is het gewoon lastig. Klanten die steeds meer verwachten, steeds meer kanalen, een steeds groter belang van service … en zelden een manager of klant die je complimenteert. Hoe gaan we om met het veranderende van van social service en wat voor opties hebben we in de toekomst?
"Gewoon goed helpen" social service anno 2017 voor #SSC17
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Polle de Maagt
Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact
Polle de Maagt
Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering. This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.
"Service is sales. Why service management is the single most important thing....
"Service is sales. Why service management is the single most important thing....
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So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success.
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"From social gimmicks to social business. Storytelling in the social age." fo...
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Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!
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The noble art of building brands worth sharing for EURIB
The noble art of building brands worth sharing for EURIB
Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
The noble art of building brands worth sharing for Lessius Interactive Market...
The noble art of building brands worth sharing for Lessius Interactive Market...
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Taking travel from ads to acts for Travel 2011 #travelmedia
Taking travel from ads to acts for Travel 2011 #travelmedia
Polle de Maagt
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The most powerful thing on earth: not telling people what to do.
The most powerful thing on earth: not telling people what to do.
Polle de Maagt
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
Polle de Maagt
Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.
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A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
Polle de Maagt
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11
Polle de Maagt
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.
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Why social media is the next step in direct marketing. And why it isn’t. for ...
Polle de Maagt
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Let’s detechnologize technology for SAPience.be User Day
Polle de Maagt
“How social technologies are changing business” Haha. What a joke for a title. Let’s just say: back to basics, how to build upon the things you’re already doing.
“How social technologies are changing business” for Accenture
“How social technologies are changing business” for Accenture
Polle de Maagt
Contenu connexe
Plus de Polle de Maagt
So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success.
"Why we keep failing in really implementing social media." for #Marcom12
"Why we keep failing in really implementing social media." for #Marcom12
Polle de Maagt
Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng. Het is ook een van de zaken die het integreren van social media voor veel bedrijven zo lastig maakt. Stel je voor; je als bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die zonder controle van corporate communicatie hun mening geven. Maar fouten maken is enorm gezond. De beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en al een paar keer fl ink ruzie hebt kunnen hebben. De beste relaties met merken heb je als ze iets volledig verknald hebben en dan meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site niet vertrouwen als ze enkel positief zijn (...)
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)
Polle de Maagt
My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.
"From social gimmicks to social business. Storytelling in the social age." fo...
"From social gimmicks to social business. Storytelling in the social age." fo...
Polle de Maagt
Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!
"Do stuff worth sharing. Small steps to social media success. " for Social Me...
"Do stuff worth sharing. Small steps to social media success. " for Social Me...
Polle de Maagt
Presentation on brands, campaigning and digital structures for this year's #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur)
Do stuff worth sharing. Small steps to success in this digital world for #KJ12
Do stuff worth sharing. Small steps to success in this digital world for #KJ12
Polle de Maagt
Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients?
Do-it-yourself health: A plea for technology and nudge mechanisms in health f...
Do-it-yourself health: A plea for technology and nudge mechanisms in health f...
Polle de Maagt
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases.
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday
Polle de Maagt
“A plea for geeks and fails in public services” for Brussels Regional Informatics Center
“A plea for geeks and fails in public services” for Brussels Regional Informa...
“A plea for geeks and fails in public services” for Brussels Regional Informa...
Polle de Maagt
The shitty position of being a dissatisfier for NS Poort
The shitty position of being a dissatisfier for NS Poort
Polle de Maagt
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.
Why you shouldn't use social media for AGX
Why you shouldn't use social media for AGX
Polle de Maagt
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.
The noble art of building brands worth sharing for EURIB
The noble art of building brands worth sharing for EURIB
Polle de Maagt
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.
The noble art of building brands worth sharing for Lessius Interactive Market...
The noble art of building brands worth sharing for Lessius Interactive Market...
Polle de Maagt
Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters.
Taking travel from ads to acts for Travel 2011 #travelmedia
Taking travel from ads to acts for Travel 2011 #travelmedia
Polle de Maagt
The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior?
The most powerful thing on earth: not telling people what to do.
The most powerful thing on earth: not telling people what to do.
Polle de Maagt
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
Polle de Maagt
Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
Polle de Maagt
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11
Polle de Maagt
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.
Why social media is the next step in direct marketing. And why it isn’t. for ...
Why social media is the next step in direct marketing. And why it isn’t. for ...
Polle de Maagt
What happened in the last 10 years and what will happen in the next? We have seen some radical technology shifts, but now what?
Let’s detechnologize technology for SAPience.be User Day
Let’s detechnologize technology for SAPience.be User Day
Polle de Maagt
“How social technologies are changing business” Haha. What a joke for a title. Let’s just say: back to basics, how to build upon the things you’re already doing.
“How social technologies are changing business” for Accenture
“How social technologies are changing business” for Accenture
Polle de Maagt
Plus de Polle de Maagt
(20)
"Why we keep failing in really implementing social media." for #Marcom12
"Why we keep failing in really implementing social media." for #Marcom12
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)
"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)
"From social gimmicks to social business. Storytelling in the social age." fo...
"From social gimmicks to social business. Storytelling in the social age." fo...
"Do stuff worth sharing. Small steps to social media success. " for Social Me...
"Do stuff worth sharing. Small steps to social media success. " for Social Me...
Do stuff worth sharing. Small steps to success in this digital world for #KJ12
Do stuff worth sharing. Small steps to success in this digital world for #KJ12
Do-it-yourself health: A plea for technology and nudge mechanisms in health f...
Do-it-yourself health: A plea for technology and nudge mechanisms in health f...
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday
“A plea for geeks and fails in public services” for Brussels Regional Informa...
“A plea for geeks and fails in public services” for Brussels Regional Informa...
The shitty position of being a dissatisfier for NS Poort
The shitty position of being a dissatisfier for NS Poort
Why you shouldn't use social media for AGX
Why you shouldn't use social media for AGX
The noble art of building brands worth sharing for EURIB
The noble art of building brands worth sharing for EURIB
The noble art of building brands worth sharing for Lessius Interactive Market...
The noble art of building brands worth sharing for Lessius Interactive Market...
Taking travel from ads to acts for Travel 2011 #travelmedia
Taking travel from ads to acts for Travel 2011 #travelmedia
The most powerful thing on earth: not telling people what to do.
The most powerful thing on earth: not telling people what to do.
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
The noble art of creating stuff worth sharing. Let’s stop talking, let’s star...
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
A 101 guide to World Domination. Some things I learned at Trendwolves, Boondo...
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11
Why social media is the next step in direct marketing. And why it isn’t. for ...
Why social media is the next step in direct marketing. And why it isn’t. for ...
Let’s detechnologize technology for SAPience.be User Day
Let’s detechnologize technology for SAPience.be User Day
“How social technologies are changing business” for Accenture
“How social technologies are changing business” for Accenture
Techrunners voor Sky Radio 2009
1.
TECHRUNNERS SkyRadioRun
2009
2.
LOL. (en een beetje
omdat we gadget-geil zijn)
3.
HARDLOPEN
+ LIVE VERSLAG + GOED DOEL
4.
Team van zes hardlopers Verschillend
niveau, even enthousiast 2009 wordt derde deelname
5.
Krijn Schuurman
51:20 InterimIC / BNR Nieuwsradio / Radio 1 Gijsbregt Brouwer Rabobank / KNVB / Marketingfacts 51:17 Peter Ros 53:19 Admium Jan-Henk Bouman 56:19 Admium / DutchCowboys Peter Wiegman 52:57 STIR / Het Medialoket Polle de Maagt 40:12 Trendwolves / Cafe del Marketing
6.
HARDLOPEN
+ LIVE VERSLAG + GOED DOEL
7.
Live tracking via Nokia
Sportstracker Locatie, snelheid, hartslag
8.
Live zenden via Nokia
Sportstracker Video, foto
9.
HARDLOPEN
+ LIVE VERSLAG + GOED DOEL
10.
Stichting Run4Schools financiert
én organiseert zowel in- als naschoolse sportopvang op drie lagere scholen in het township Mitchells Plain, Kaapstad, Zuid-Afrika.
Notes de l'éditeur
Télécharger maintenant