Mobile App Monetization - Mistakes & Tips
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Pollfish presentation at Droidcon Paris 2014. App Monetization Mistakes - Mistakes and Tips. At this presentation we share insights on lessons learned, mistakes and best practises for efficient mobile app monetization based on real-world app examples we have seen so far on our platform.
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Mobile App Monetization - Mistakes & Tips
- 1. Mobile App Monetization Tips & Mistakes Lessons learned so far…
- 2. What we do? Monetizing mobile apps with surveys Drag & drop – 1 line of code Less than 2min integration One permission in manifest file
- 3. Monetizing mobile apps with surveys No space in app’s UI (overlay) Minimal intrusion Users engage with the survey within the app Users win gifts (Happy users) Lives well with other ad networks (supplementary source of revenue) High payouts (up to 20x more than ads) Insights panel Learn about your users Internal surveys Talk to your users Running on over 53,000,000 all over the worLD, We still learn every day…
- 4. App Monetization Mistakes & Tips #1 Plan a monetization strategy and integrate within your app’s flow and UI design before building your app.
- 5. We have seen that... the bad way Completion rate 0.3% IN 1 MONTH OUT OF GP Completion rate 28.0% the good way
- 6. App Monetization Mistakes & Tips #2 Positioning, timing, frequency, variety and mood of the user when ad is shown - really matters! Do not make them wait Do not make them hit accidentally
- 7. We have seen that... the bad way Completion rate 0.1% Completion rate 22% the good way
- 8. App Monetization Mistakes & Tips #3 Who are your users? How do they use your app? Monitor app and user behavior.
- 9. We have seen that... the bad way More women -> new content the good way
- 10. App Monetization Mistakes & Tips #4 It’s not about downloads. It’s about users! Launch on a selected target group. Invest in retention rather than acquisition
- 11. We have seen that... the bad way the good way
- 12. App Monetization Mistakes & Tips #5 Each platform is different. Same as app store... Same as device… Same as user...
- 13. We have seen that... focus on device focus on user
- 14. App Monetization Mistakes & Tips #6 No app is dead. It is just abandoned. Don’t be static and outdated. Evolve!
- 15. We have seen that... the bad way the good way
- 16. App Monetization Mistakes & Tips #7 Be patient. Treat users as your clients. A short session app can be monetized too.
- 17. We have seen that... SHORT SESSION APP INVESTING IN THE LONG TERM
- 18. App Monetization Mistakes & Tips #8 Diversify, target differently. Combine formats. Set revenue targets. Will make you focus to improve performance.
- 19. We have seen that... the bad way the good way
- 20. App Monetization Mistakes & Tips #8 Choose the right Ad Network. Respect policies. Combine, use mediation. Update to new SDK formats. User Experience.
- 21. We have seen that... NETWORKS EVOLVE TOO, STAY UP TO DATE
- 22. Pollfish developers survey march 2014
- 27. Thank you. andreas@pollfish.com @vourkosa