Luminous Tile is a technology-driven project that adds new functionalities to traditional ceramic tiles by making them light-emitting. The tiles, called Lumentile, can be used on walls and floors for various applications. Market analysis shows potential in the ceramic tile and lighting markets, particularly in Italy. Competitors currently exist but Lumentile offers complete installations and a flexible pricing strategy. The core team includes experts in architecture, technology development, project coordination, and business management. Partners provide additional expertise and research opportunities. An MVP prototype was well-received at Milan Design Week 2018. The business seeks investment to realize its potential as a new technology that can transform interior design.
6. Business Model
6
■ Selling complete
installations
■ Various applications
satisfy different needs
■ Flexible pricing
strategy
7. Competences and Resources
7
Core members
▪ Daniela Cicchelero:
architect, coordinator
for installation
▪ Guido Benetti: core
technology developer
▪ Guido Giuliani: project
coordinator, technology
supervisor
▪ Tullio Facchinetti:
newco manager,
informatics and
networking technology
Patents
▪ 6 patents currently
pending, expected to
be approved in
February 2019
▪ 5 of them are
international PCT
Partners
▪ Julight SRL, photonics
technology
▪ Università degli studi di
Pavia, laboratory,
research opportunity
▪ ECLEXYS Sagl,
electronic system
technology, informatics
and networking
technology
▪ STUDIO ITINERANTE
ARQUITECTURA SL,
solar design lightning
8. MVP and Preliminary Feedback
■ Participation in 26 events
■ Feedback of different
kinds of users
Improved prototype
8
9. Installation at Piazza Castello
during the Milan Design
week 2018
■ 16 m2 luminous mosaic
floor path
■ 82.000 people interacted
with installation
9
MVP and Preliminary Feedback
10. “
“I like LUMENTILE Wall and I would
love to propose it to some brands and
stand designers during the fashion
weeks.”
Dafne C. - Fashion Israeli designer
“LUMENTILE has a
potential in order to
identify the hot spot in
our shops.”
Gentile R. - LoroPiana
Stores
“I feel as a good product
for our interior design
projects. Could we
realize installation in the
ceiling?
We like the idea to have
interactive LUMENTILE
ceilings.”
Elly R. - Dutch interior
designer/photographer
“I design hotels in Russia. I am very
interested to put LUMENTILE in the
halls of my hotels. “
Lukia K. - Russian hotel interior
designer
“Looking at LUMENTILE I think we
could create paths in the public
gallery that we have in access
area of our Wine Cantine in Cuneo”
Valentina D. - Designer &
Communication Manager of Wine
Cantine 10